Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, we’re here to help you navigate the busiest shopping days of the year.

In today’s episode, we’re diving into what NOT to do during your BFCM sale. Whether it’s maximizing sales, avoiding customer headaches, or setting your Q4 up for success, this episode is packed with tips to help you avoid costly mistakes and come out on top this holiday season.

• Top BFCM Mistakes to Avoid:
  1. Forgetting to Update All Messaging:
     • Double-check banners, announcement bars, and post-sale messaging to keep them timely and accurate.
  2. Failing to Test Discount Codes:
     • Ensure your codes are active and working across all platforms. Nothing frustrates customers more than an invalid code!
  3. Broken Links in Emails or Ads:
     • Test, test, test! Broken links can cost you sales and frustrate shoppers.
  4. Ignoring Post-Sale Engagement:
     • Don’t lose touch with BFCM customers. Have a retention plan to keep them engaged after the holidays.
  5. Skipping Mobile Optimization:
     • With the majority of shoppers browsing on mobile, ensure your site is fast, responsive, and user-friendly.
  6. Ignoring Real-Time Inventory Updates:
     • Avoid overselling by ensuring “sell when out of stock” isn’t selected, and monitor inventory in real-time.
  7. Not Triple-Checking Marketing Assets:
     • Typos, mismatched discounts, or unpolished campaigns can hurt your credibility.
  8. No Abandoned Cart Emails/SMS Campaigns:
     • Recover lost sales with automated reminders.
  9. Setting and Forgetting Campaigns:
     • Monitor campaigns and adjust in real-time to optimize performance.

Action Items for Your BFCM Success:

• Use this checklist to audit your site, marketing, and sales strategies before launch.
• Test everything from the customer’s perspective to catch potential issues early.
• Have a clear post-BFCM plan to turn one-time shoppers into repeat customers.

Don’t let avoidable mistakes hold back your profits this holiday season. Follow these tips, and you’ll set yourself up for a successful Q4.

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven tips to boost your eCommerce sales, optimize ad spend, and enhance customer engagement.

In this episode, we’re diving into one of the most powerful tools for increasing conversions and maximizing the return on your ad spend: landing pages. Jessica Howard, CEO of 2PM Marketing and expert in data-driven marketing, breaks down why a well-designed landing page can mean the difference between a visitor and a customer, with conversion rates often above 5% compared to the average 2-3%. Whether you’re new to landing pages or looking to optimize, this episode covers actionable strategies to create pages that convert.

Why Landing Pages Matter
Landing pages are designed to focus a visitor’s attention on a single, clear call-to-action (CTA). Instead of leaving your visitors to explore your whole site, landing pages guide them toward a specific action—whether it’s purchasing a product, subscribing, or downloading content. This direct focus can double or even triple conversion rates, giving you more value from your ad spend and marketing efforts.

Key Strategies for a High-Converting Landing Page
Jessica shares five must-have strategies to make your landing pages effective and engaging:

• Strategy 1: Create a Compelling Headline
  Your headline is the first impression, so make it count! Clearly communicate the benefit of your product in a way that resonates with your audience. Focus on the “why” behind your offer, so visitors immediately understand what’s in it for them.
• Strategy 2: Use Strong, Clear CTAs
  Keep your call-to-action simple and direct. Whether it’s “Buy Now,” “Subscribe,” or “Download,” make sure the CTA stands out and is easy to understand. Your visitors should know exactly what you want them to do next.
• Strategy 3: Optimize for Mobile
  With 80% of online shopping happening on mobile devices, a mobile-optimized landing page is essential. Ensure your page looks great and functions smoothly on mobile, with fast loading times, responsive design, and CTAs that are easy to click on small screens.
• Strategy 4: Include Social Proof and Testimonials
  Social proof can be a game-changer for conversions. Incorporate customer reviews, testimonials, and case studies to build trust. Seeing others’ positive experiences with your product reassures potential buyers that your offer is worth it.
• Strategy 5: Test and Optimize Regularly
  Data-driven optimization is key. Use A/B testing to try out different headlines, images, CTAs, and page layouts to see what works best. For example, Jessica shares a case study with iOgrapher, a brand that significantly improved conversions by testing and tweaking its landing page elements.

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

Are you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to the brand new podcast, “Marketing Strategies for eCommerce Mompreneurs” - the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.

Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.

If you’ve ever asked yourself:

• Why my store isn’t earning more
• why your ad isn’t performing
• why your emails aren’t being opened
• why you have site visits but no conversion or
• Why are my customers finding my site from this referral source

This is the show for you!

We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

Welcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation and more - all tailored for mompreneurs determined to succeed in both life and business. I’m Jessica Howard I own 2PM Marketing where I serve as a marketing strategy coach foreCommerce businesses, fellow mompreneur and podcaster . I’m a mom of 2 boys who has spent the last 15 years in the marketing industry and the last 6 years in the eCommerce marketing space helping store owners grow their business through data-driven marketing strategies. I am a data nerd who loves to research and find what’s working and what’s not for eCommerce stores. You will learn what marketing data is important to analyze, how to incorporate your sales, customer and social media data into your marketing strategy that drives revenue, brand visibility and business growth. This podcast is your framework for eCommerce marketing that works!

If you’ve ever asked yourself:

• Why your store isn’t earning more
• why your ad isn’t performing
• why your emails aren’t being opened
• why you have site visits but no conversion or
• Why your customers are finding your site from this referral source

This is the show for you!

Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday! Follow along on Instagram @2pmmarketing and at 2pmmarketing.com.

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com