There is a deep transformation taking place right now in the realm of media: Streaming.

Streaming is changing the way viewers access and consume content with instant access at their fingertips to endless library of movies, series, sports, documentaries... accessible anywhere and anytime.
As the popularity of streaming continues to soar, it is raising important questions about the future of traditional media and the economics of the entertainment industry.
In this episode of MediaTalks, we talked to Alex Hodge, Senior Director and Head of Digital Ad Sales & Innovations at Warner Bros. Discovery, about the recent launch of Max and uncovered what are the wider implications of streaming.

In this new episode of MediaTalks we spoke with Bee Pearson, CEO and Co-Founder of PiqNiq, a brand new media agency, who have been making some waves with their expert approach and deep understanding of the digital and TV landscapes.
We discussed the launch of PiqNiq and asked Bee to share her views and experiences about TV, CTV, convergence and more.

No matter how much you spend on creating an ad, if it is not being seen, or if the environment in which viewers are seeing the ad is not right, there is no impact and ultimately no ROI.
The viewer experience has always been central to broadcasters who are constantly fine tuning and trying to establish an optimum ad experience. This is a very delicate balancing act at the crossroad between maintaining a positive user experience, ensuring advertisers reach their campaign goals and, generating revenue to fuel new investments in premium content.
In this new episode we spoke to Jon Lewis, Head of Commercial Innovation & Partners at Channel 4 to talk about their latest ad experiments and innovations.