Premium video is one of this topic that keeps recurring; in an era where attention span is getting shorter and competition for audience engagement is fierce, the significance of high-quality video cannot be overstated.
In our latest MediaTalks conversation, we talked to David Evans, VP Insights, Global at NBC Universal, to better understand what high-quality video experience means from a consumer stand point, why the concept of 'premium video' really matters for brands and how the emergence of new ad formats is bringing great excitement in CTV environments.

There is a deep transformation taking place right now in the realm of media: Streaming.

Streaming is changing the way viewers access and consume content with instant access at their fingertips to endless library of movies, series, sports, documentaries... accessible anywhere and anytime.
As the popularity of streaming continues to soar, it is raising important questions about the future of traditional media and the economics of the entertainment industry.
In this episode of MediaTalks, we talked to Alex Hodge, Senior Director and Head of Digital Ad Sales & Innovations at Warner Bros. Discovery, about the recent launch of Max and uncovered what are the wider implications of streaming.

In this new episode of MediaTalks we spoke with Bee Pearson, CEO and Co-Founder of PiqNiq, a brand new media agency, who have been making some waves with their expert approach and deep understanding of the digital and TV landscapes.
We discussed the launch of PiqNiq and asked Bee to share her views and experiences about TV, CTV, convergence and more.