• Why do we still need to define premium and why does it matter for brands?

  • 2024/11/21
  • 再生時間： 24 分
  • ポッドキャスト

Why do we still need to define premium and why does it matter for brands?

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  • Premium video is one of this topic that keeps recurring; in an era where attention span is getting shorter and competition for audience engagement is fierce, the significance of high-quality video cannot be overstated.
    In our latest MediaTalks conversation, we talked to David Evans, VP Insights, Global at NBC Universal, to better understand what high-quality video experience means from a consumer stand point, why the concept of 'premium video' really matters for brands and how the emergence of new ad formats is bringing great excitement in CTV environments.

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あらすじ・解説

Premium video is one of this topic that keeps recurring; in an era where attention span is getting shorter and competition for audience engagement is fierce, the significance of high-quality video cannot be overstated.
In our latest MediaTalks conversation, we talked to David Evans, VP Insights, Global at NBC Universal, to better understand what high-quality video experience means from a consumer stand point, why the concept of 'premium video' really matters for brands and how the emergence of new ad formats is bringing great excitement in CTV environments.

続きを読む 一部表示

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