Is your Google Ads strategy a money-maker or a money-burner? Discover the 80/20 rule that drives Google Ads success.

In this episode, Tim sits down with Dante Botha, founder of Conversion Advantage, a powerhouse in Google Ads and Conversion Rate Optimisation (CRO). Dante, with a career that spans two decades, breaks down what it takes to get real, scalable results in digital marketing.

Dante doesn’t just talk about running ads — he teaches you how to run ads that work. By focusing on intent, smart keyword strategies, and converting traffic into sales, this approach proves there's an art and science to effective Google Ads.

If your campaigns need a serious upgrade, this episode is packed with practical tips and insights to help you make every click count.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Meet Dante Botha (00:00)
• What spanked Dante’s love for measurable advertising (02:26)
• Why tracking every step of the customer journey is crucial (04:39)
• An amusing story from Dante’s time as Global Advertising Manager for RuneScape (09:14)
• The birth of Conversion Advantage (10:52)
• The 80/20 Google Ads rule (14:39)
• Understanding purchase intent and why searches don’t always equal instant sales (19:02)
• The importance of user experience and follow-up ads (23:24)
• Do you really need to be #1 on Google? (26:40)
• The future of advertising and what will set apart the brands that convert from those that don't (28:48)
• Quick-fire questions with Dante (32:30)

Get in touch with DANTE BOTHA

Website: https://www.conversionadvantage.com.au/

LinkedIn: https://www.linkedin.com/in/dantebotha/

Do you want to revolutionise your close rate? Let’s transform your sales strategy from pushy pitches to smooth, high-energy flows.

In this snapshot episode, Steve Brossman breaks down the art of energising buyers so they’re practically racing to buy from you. Learn how to master the handoff from marketing to sales, turn every conversation into a series of “wins,” and leverage psychology to make sales stress-free for both you and your clients.

Don't just pitch — create a partnership that has clients excited to work with you.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/014-mastering-the-flow-of-entrepreneurial-success/id1697804814?i=1000647388030

Spotify - https://open.spotify.com/episode/55NFZgE3gGDFMDXOQHacFR

Watch the full episode on Youtube: https://www.youtube.com/watch?v=revoxlW6dgI

What if the secret to skyrocketing your business success isn’t what you know, but who you know — and how well you connect with them?

In this episode, Tim welcomes networking powerhouse Robert Butwin, an entrepreneur from a lineage of self-made millionaires who has carved his own path in business through the art of connection. From rejecting traditional business practices to mastering network marketing, Robert reveals how relationships are the key to success in any industry.

Let’s dive deep into Robert's strategies for building a powerful network, leveraging AI, and creating long-term success through collaboration. By focusing on serving others and building a strong team around you, you can unlock opportunities you never before imagined.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Meet Robert Butwin (00:02)
• Why networking isn’t just about transactions (01:21)
• Does networking work for every business? (03:23)
• What creates lasting business relationships? (05:42)
• What do people really want in networking? (07:17)
• How Robert broke the mould to innovate and thrive in a changing world (10:47)
• Marketing through conversations for business success (13:44)
• Strategic partnerships to amplify success (17:26)
• The SOAR Academy explained (21:14)
• Why networking is a lot like dating (24:47)
• Creating relationship currency for long-term success (28:29)
• Quick-fire questions with Robert (32:44)

Get in touch with ROBERT BUTWIN

Website: https://shifthappens.com/

LinkedIn: https://www.linkedin.com/in/robertbutwin/