Is your Google Ads strategy a money-maker or a money-burner? Discover the 80/20 rule that drives Google Ads success.

In this episode, Tim sits down with Dante Botha, founder of Conversion Advantage, a powerhouse in Google Ads and Conversion Rate Optimisation (CRO). Dante, with a career that spans two decades, breaks down what it takes to get real, scalable results in digital marketing.

Dante doesn’t just talk about running ads — he teaches you how to run ads that work. By focusing on intent, smart keyword strategies, and converting traffic into sales, this approach proves there's an art and science to effective Google Ads.

If your campaigns need a serious upgrade, this episode is packed with practical tips and insights to help you make every click count.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Meet Dante Botha (00:00)
• What spanked Dante’s love for measurable advertising (02:26)
• Why tracking every step of the customer journey is crucial (04:39)
• An amusing story from Dante’s time as Global Advertising Manager for RuneScape (09:14)
• The birth of Conversion Advantage (10:52)
• The 80/20 Google Ads rule (14:39)
• Understanding purchase intent and why searches don’t always equal instant sales (19:02)
• The importance of user experience and follow-up ads (23:24)
• Do you really need to be #1 on Google? (26:40)
• The future of advertising and what will set apart the brands that convert from those that don't (28:48)
• Quick-fire questions with Dante (32:30)

Get in touch with DANTE BOTHA

Website: https://www.conversionadvantage.com.au/

LinkedIn: https://www.linkedin.com/in/dantebotha/

Do you want to revolutionise your close rate? Let’s transform your sales strategy from pushy pitches to smooth, high-energy flows.

In this snapshot episode, Steve Brossman breaks down the art of energising buyers so they’re practically racing to buy from you. Learn how to master the handoff from marketing to sales, turn every conversation into a series of “wins,” and leverage psychology to make sales stress-free for both you and your clients.

Don't just pitch — create a partnership that has clients excited to work with you.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/014-mastering-the-flow-of-entrepreneurial-success/id1697804814?i=1000647388030

Spotify - https://open.spotify.com/episode/55NFZgE3gGDFMDXOQHacFR

Watch the full episode on Youtube: https://www.youtube.com/watch?v=revoxlW6dgI

What if the secret to skyrocketing your business success isn’t what you know, but who you know — and how well you connect with them?

In this episode, Tim welcomes networking powerhouse Robert Butwin, an entrepreneur from a lineage of self-made millionaires who has carved his own path in business through the art of connection. From rejecting traditional business practices to mastering network marketing, Robert reveals how relationships are the key to success in any industry.

Let’s dive deep into Robert's strategies for building a powerful network, leveraging AI, and creating long-term success through collaboration. By focusing on serving others and building a strong team around you, you can unlock opportunities you never before imagined.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Meet Robert Butwin (00:02)
• Why networking isn’t just about transactions (01:21)
• Does networking work for every business? (03:23)
• What creates lasting business relationships? (05:42)
• What do people really want in networking? (07:17)
• How Robert broke the mould to innovate and thrive in a changing world (10:47)
• Marketing through conversations for business success (13:44)
• Strategic partnerships to amplify success (17:26)
• The SOAR Academy explained (21:14)
• Why networking is a lot like dating (24:47)
• Creating relationship currency for long-term success (28:29)
• Quick-fire questions with Robert (32:44)

Get in touch with ROBERT BUTWIN

Website: https://shifthappens.com/

LinkedIn: https://www.linkedin.com/in/robertbutwin/

Are you stuck in the endless loop of throwing mud at the wall and hoping it sticks when it comes to referrals? Discover the neuroscience that drives business growth and creates raving fans and loyal clients!

In this snapshot episode, Tim and Michael Griffiths dive into the psychology behind customer connections, exploring how the brain's emotional triggers play a crucial role in business success.

Learn why businesses falter with automated systems that lack a human touch and discover the power of partnerships and referral systems that keep clients coming back. Plus, uncover the key to transforming clients into raving fans and building a referral network that runs like a well-oiled machine.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/07-building-a-million-dollar-referral-system/id1697804814?i=1000647387986

Spotify - https://open.spotify.com/episode/7iWqBba7NWQs9nF1OjzTE7

Watch the full episode on Youtube: https://www.youtube.com/watch?v=lNqQhh0LTcs

What if you could turn your greatest passion into a business that doesn't feel like work?

In this episode, Tim interviews Andrew McCombe, the visionary behind the Outlier Life, to explore his journey of transforming personal loss into professional success. Andrew shares how his resilient mindset and innovative use of content creation and video marketing have become powerful tools for business growth. His adventure-filled story and the thriving community he’s built serve as an inspiring reminder that real success often lies beyond the boundaries of your comfort zone.

Andrew’s story is a powerful reminder that life outside the comfort zone is where the real magic happens. If you’re ready to take a leap, align your passion with your purpose, and build a business that doesn’t feel like work, this conversation is a must-listen.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Meet Andrew McCombe and discover his story of thriving outside the comfort zone (00:14)
• Andrew’s journey from athlete to entrepreneur (02:32)
• How aligning your passion with your work can make business feel effortless (06:45)
• Andrew’s personal story of loss and how it shaped his purpose (08:18)
• How Andrew built a golf empire, including TV shows and a golf university (10:44)
• The importance of aligning your internal and external worlds for success (17:46)
• Why prioritising passion over security is essential—and worth the risk (25:30)
• How Andrew turned adversity into an opportunity with the Outlier League series (29:28)
• Strategies for using YouTube to grow your business (36:50)
• The critical role of building a database in business growth (46:33)
• Quick-fire questions with Andrew (49:00)

Get in touch with ANDREW MCCOMBE

Website: https://outlier.tv/

Facebook: https://www.facebook.com/andrew.mccombe1/

LinkedIn: https://www.linkedin.com/in/andrew-mccombe/

CONNECT WITH FIND TIM HYDE

• Website: https://winmoreclients.com.au/
• Facebook: Win More Clients
• Instagram: Win More Clients
• LinkedIn: Tim Hyde

Ever wondered how successful businesses turn lost leads into loyal customers?

This snapshot episode dives deep into the world of strategic remarketing with Tim and Justin Rondeau, who break down how to turn website visitors into valuable clients. From understanding cost-per-acquisition to leveraging free courses as a magnet for high-converting leads, they reveal why knowing your numbers is the ultimate marketing superpower.

Whether you’re working with a tight budget or looking to optimize your ad spend, this episode offers the insights you need to elevate your marketing strategy!

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/09-mastering-marketing-fundamentals-for-business-growth/id1697804814?i=1000647387950

Spotify - https://open.spotify.com/episode/7D0frys5PdbjgMPdkKAZtZ

Watch the full episode on Youtube: https://www.youtube.com/watch?v=ImUyLLKqfgU

Want to know how your SEO strategy can survive the AI wave?

In this revealing episode of More Clients Less Effort, Tim sits down with SEO legend Stephan Spencer, founder of Net Concepts and best-selling author of The Art of SEO, to discuss the impact of AI on SEO and digital marketing.

They dive into how businesses can prepare for the AI wave while staying true to the fundamentals of SEO. Stephan offers practical advice on leveraging AI tools without losing credibility, emphasising the importance of human oversight in content creation.

They also explore the future of personal AI agents, SEO strategies in an AI-driven world, and how businesses can maintain trust when AI becomes the norm.

Whether you're an SEO expert, a business owner looking to stay ahead of the curve, or you’re just curious about the future of SEO and how to integrate AI into your strategy without losing authenticity, this episode is a must-listen.

Remember, AI may be transforming the digital landscape, but as Stephan Spencer emphasises, human insight and expertise are still key to staying ahead.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Who is Stephan Spencer? (00:15)
• The SEO landscape as it stands today (01:29)
• The future of websites in an AI-driven world and why we need to rethink how we build online destinations (04:25)
• Why businesses need to embrace AI today to survive in a cost-competitive world (07:13)
• The role of human input in AI content creation (11:08)
• The hesitancy in trusting AI-generated content and why trust in human oversight matters more than ever in balancing efficiency with credibility (16:50)
• The birth of the 770-page SEO Bible, The Art of SEO (22:46)
• Have SEO fundamentals changed drastically over time? (27:41)
• Why working with a knowledgeable SEO professional is crucial (29:49)
• How Stephan uses AI in his business (36:19)
• How to create authoritative content without falling into the AI trap (37:25)
• Quick-fire questions with Stephan (44:52)

Is trying to keep a client forever stopping your business from growing and evolving?

And what about your team? Is your business secretly sabotaging itself by hiring and keeping the wrong people?

In this snapshot, Tim and Sturdy McKee dive into the hard truths of business evolution. They explore how client relationships are a journey, some come to a natural end while others present new opportunities. Plus, why hiring more people doesn’t always solve your problems and the lessons learned from empowering employees to succeed.

Join us for a conversation filled with practical insights, and some amusing real-life anecdotes!

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/013-scaling-a-physical-therapy-practice-with-sturdy-mckee/id1697804814?i=1000647388098

Spotify - https://open.spotify.com/episode/58Xv1WHBNUxLujsLpJ4klL

Watch the full episode on Youtube: https://www.youtube.com/watch?v=x0im84w9EG0