Unlock the secrets to mastering pricing strategies in the natural products industry with insights from our expert guests, Chase Ballard and Micah Corrigan. Discover how adopting MAP pricing as a standard can revolutionize your market approach and keep your customers coming back for more. We'll explore the common pitfalls of sticking to full MSRP pricing and how this can skew consumer perceptions, making in-store shopping seem more expensive than online giants like Amazon. Learn from other industries' pricing models and gain actionable strategies to refine your pricing tactics and strengthen your market position.

Join us as we reveal the blueprint to building customer loyalty and trust through impactful loyalty programs and transparent practices. We discuss the art of turning customers into loyal "trustomers" with significant incentives and the vital role of training staff to engage effectively with customers at checkout. For retailers hesitant to move away from MSRP, we provide guidance on collaborating with partner brands to offer competitive everyday prices. Trust and transparency are key as we navigate these challenges, fostering strong relationships with partner brands for sustainable growth.

Finally, we dive into innovative promotional strategies that can transform retail success, highlighting the power of BOGO deals and other promotions in boosting sales and brand visibility. While aggressive promotions attract new customers, they also present challenges like brand-switching. We stress the importance of balancing promotions while maintaining customer trust and pricing integrity. By collaborating creatively with brands, retailers can channel enthusiasm and support to build a loyal customer base, ensuring sustainable growth in a competitive market. Don't miss this opportunity to elevate your business with proven strategies and insights.

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Email: info@naturalproductsmarketer.com

About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the secrets of dietary supplement regulations with our esteemed guest, Asa, a seasoned regulatory consultant with a background in clinical herbalism. Discover the intricacies of FDA oversight in the supplement industry and learn why the notion that dietary supplements are unregulated is a myth. Asa's journey from herbal studies in Boulder to advising companies on maintaining compliance provides unique perspectives and invaluable lessons for anyone navigating this complex field.

Gain a deeper understanding of the transformative impact of the Dietary Supplement Health and Education Act (DSHEA) and its role in shaping the herbal and dietary supplement industry. We explore the distinction between structure/function claims and disease claims, and how these affect marketing strategies. Delve into the evolution of labeling and marketing regulations, and consider potential legislative updates that could further refine the guidelines set by DSHEA over the past three decades.

Lastly, we tackle the challenges retailers face in complying with regulatory guidelines, particularly in the context of influencer marketing and digital platforms. Learn about the risks associated with unsubstantiated claims and how innovative tools like Apex Compliance software are helping companies stay in line with regulations. Through practical advice and expert insights, this episode equips businesses with the knowledge to market their health products ethically and legally.

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Email: info@naturalproductsmarketer.com

About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Discover the secrets to thriving in the natural products industry with our special guests, Micah Corrigan and Chase Ballard. Dive into Micah's unique journey that began in the health food retail scene of Hawaii and led to his entrepreneurship in Wisconsin with Great Naturally Electrolytes. Meanwhile, Chase shares his inspiring transformation from an unhealthy lifestyle to a wellness-focused career, highlighting the ethical retail practices he embraced at Nutrition World. Together, we uncover the strategies that independent health food stores can use to specialize and succeed, while maintaining their core principles and ethical standards.

Explore innovative ways to build meaningful connections in your wellness-focused store. Learn how passionate staff and genuine customer care can turn your store into a trusted community hub. We discuss the art of balancing legacy and emerging brands, navigating the challenges of brand loyalty, and effectively transitioning product lineups. Micah and Chase share insights into how independent retailers can serve as influential community leaders, maintaining customer trust even amidst changes.

We delve into the critical process of evaluating brand partnerships, offering tips on using resources like Be Well Verified to ensure alignment with your business goals. Understand the importance of maintaining a strong brand reputation despite the e-commerce dominance. From pricing strategies to marketing tips, this episode is packed with advice to help your natural products business reach new heights. Whether you're a seasoned retailer or just starting, our discussion promises actionable insights to enhance your approach and impact your community positively.

Connect with us:

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Email: info@naturalproductsmarketer.com

About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Renee Southard's journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted in her own struggles with allergies and the quest for natural remedies, mirrors the experiences of many who seek holistic well-being. As the owner of Organic Marketplace and president of SENPA, Renee shares how her background in education and working with at-risk youth laid the groundwork for her success, emphasizing the pivotal role of independent retail ownership in nurturing community connections and promoting a lifestyle centered around natural living.

The transformation of education in the retail industry unfolds as we explore the impact of the internet on how people access information. There's a warm nostalgia for past in-person events, once led by industry pioneers, now juxtaposed against today's digital learning opportunities like webinars and online courses. Despite the digital shift, the resurgence of brick-and-mortar stores highlights a consumer yearning for personal connections and trustworthy advice, underscoring the critical role of knowledgeable staff in building community relationships and ensuring retail success.

Running a small retail business presents its unique set of challenges and strategies, all of which are explored through engaging discussions on employee retention, community involvement, and networking. Insights into maintaining a dedicated team and fostering strong industry connections reveal the essence of thriving in retail. Organizations like INFRA and SENPA offer invaluable support, while community engagement through local clubs underscores the importance of personal growth and volunteerism. Join us in celebrating the power of relationships, the value of a supportive network, and the art of sustaining a successful business in today's ever-evolving market landscape.

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Email: info@naturalproductsmarketer.com

About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the secrets of success in small-scale retail with Alina and Lauren, the inspiring co-owners of Mastel's, as they share their journey of transforming an 800-square-foot natural products store into a beloved local hub in Minnesota. Discover how they expertly manage over 4,000 SKUs in their bustling shop, maintaining a vibrant atmosphere full of energy and community spirit. Alina and Lauren reveal their passion for healthy living and community-focused retail, navigating the challenges of business ownership with creativity and determination, especially during the pandemic.

Gain valuable insights into the power of social media and community engagement as Alina discusses creating a dedicated marketing role that reignited Mastel's local presence. Learn from their dynamic partnership, the importance of networking, and the impactful role these connections play in business growth and legislative influence. Alina and Lauren's candid reflections offer a roadmap for aspiring entrepreneurs looking to make their mark in local business ownership.

Explore strategic marketing initiatives that drive growth, from traditional advertising and loyalty programs to innovative in-store strategies. Alina and Lauren highlight the benefits of industry networks, staff training, and vendor relationships, emphasizing how these elements contribute to Mastel's continued success. With a focus on community connections and staying ahead of industry trends, this episode is packed with actionable insights for anyone interested in running a successful natural products business.

Connect with us:

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Email: info@naturalproductsmarketer.com

About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

What happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and probiotics. Learn about the early hurdles she faced, such as cold-calling health food stores and setting up their e-commerce platform. Discover the pioneering nature of their probiotic strains and the vital support from health food stores that spurred their growth.

In our conversation, Tina dives into the intricacies of compliance in marketing health benefits and how her legal background provided a unique perspective. From ensuring influencer and customer testimonial compliance to the strategic moves like offering free shipping and hassle-free returns, Tina sheds light on the balancing act between robust scientific evidence and strict regulatory boundaries. Gain insights into their efforts to build trust and social proof amidst a challenging landscape.

Explore the significant role of podcasts and customer engagement in Just Thrive's success. Tina discusses the importance of direct feedback from customers and the ongoing battle against counterfeit products and low-quality supplements. Hear practical marketing strategies for natural products, including education through seminars and informational emails. Wrap up with a heartfelt thank you message from Tina, encouraging you to engage with our podcast across various platforms for more actionable advice on transforming lives through marketing.

Connect with us:

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Email: info@naturalproductsmarketer.com

About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Discover how Brenda Watson's personal health struggles with autoimmune issues in the 1980s became the catalyst for a groundbreaking career in the natural products industry. Brenda shares her journey from traditional medicine to the healing power of natural remedies, leading her to open numerous health clinics in Florida. With expertise in nutrition, colonics, and herbology, Brenda has transformed countless lives through her brand Renew Life Formulas, emphasizing the critical role of gut health in achieving overall wellness.

Hear the heartfelt story behind the creation of Vital Planet Pets, born from personal tragedy and a strong love for animals. Brenda recounts how she channeled her grief into a renewed focus on animal health, leading to the development of high-quality pet supplements. Witness the evolution of the pet wellness market and the shift in consumer behavior towards treating pets with the same care as humans. Brenda's commitment to supporting independent retailers shines through as she shares strategies for helping them thrive in a competitive marketplace.

Gain valuable insights into the unique strengths and challenges faced by independent retailers in the health and wellness industry. Learn from Brenda's extensive experience as she discusses the importance of consumer education, maintaining Minimum Advertised Price (MAP) policies, and the need for community engagement. Discover practical steps to boost sales and customer satisfaction, emphasizing the vital role of independent stores in offering innovative supplements and personalized care. This episode is packed with inspiration and actionable advice from a true industry leader dedicated to transforming lives.

Connect with us:

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Email: info@naturalproductsmarketer.com

About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

After 30 Years of DSHEA, is this regulation meant to protect the natural products industry or keep us from moving forward?

In this 90-minute panel discussion brought to you by SENPA and the Natural Products Marketer team, you'll learn:

Historical Insights
Understand the origins and monumental impact of DSHEA from those who lived it.

Practical Lessons
Equip yourself with actionable strategies from industry veterans on navigating current challenges and fostering collaboration for future success.

Future Vision
Engage with emerging leaders and visionaries to explore how DSHEA’s lessons can guide the future of the natural products industry, promoting unity and innovation.

Our goal is to educate a new generation of natural products retailers and manufacturers about DSHEA, share the powerful legacy of unity and innovation, and inspire future collaboration within our industry.

Ready to Learn More About DSHEA and the Industry Uniting to Face Challenges in the Future?
Take advantage of this unique opportunity to learn from the past, engage with the present, and shape the future of the natural products industry.

Mel Gibson Video
• Mel Gibson Raid Vitamin Commercial HD...

WHO Global Declaration about natural products
https://www.who.int/publications/m/it...

Congressional Dietary Supplement Caucus
https://www.crnusa.org/DSC

Apex Compliance Program

Connect with us:

Facebook

Linkedin

Email: info@naturalproductsmarketer.com

About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.