Welcome to the Packaging Brothers podcast, where we explore the world of sustainability and packaging. In this third and final episode, we are joined by returning guest Maggie Spicer to discuss collaborative solutions for navigating the challenges and opportunities in sustainable packaging. If you missed the previous episodes, don't worry, as this episode stands alone. However, we highly recommend checking out the previous episodes for a comprehensive understanding of sustainability topics.

On this episode, we'll talk about:

• Part 1 covered ESG framework.
• Part 2 discussed greenwashing and environmental marketing claims.
• The FTC is reviewing Green Guides, but no new updates have been announced.
• The need for brands to adapt to changing sustainability regulations.
• Transitioning to sustainable packaging from traditional considerations of product fit, shelf appeal, and budgetary constraints.
• Importance of considering sustainability in product development and marketing process.
• Advice for brands to test compatibility when switching from 100% virgin plastic to 50%.
• Designing packaging with end-of-life in mind to improve recyclability rates.
• Engaging with stakeholders on sustainability.
• Creating a plan for each packaging item based on specific business, quantities, budgets, and distribution channels.
• Consideration of material choices and offsetting environmental impact within the supply chain.
• Positioning for growth and differentiation in the market by embracing sustainability.

Maggie is the founder of Source Beauty ESG. She combines a background as a supply chain lawyer for global technology companies with experience in skincare product design to help beauty brands and retailers with sustainability-focused compliance, design, and strategy.

For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothers

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Website: http://www.ppcpackaging.com/

Find out more about Maggie on her website and connect with her on LinkedIn.
Website: http://www.sourcebeauty.co/
LinkedIn: https://www.linkedin.com/in/margaretjanespicer/

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2024.