Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, joined the show to discuss the marketing heavyweight battle of the century — performance marketing vs. branding. Gross has been a persistent and vocal advocate for branding, arguing that CMOs and senior marketers must do a better job of selling the strategy to the C-suite. On this episode, she and host Mike Berberich discussed the origins of how branding and performance marketing have become pitted against one another, how senior marketers can better sell brand investments to executives, and tips for how to more accurately measure branding efforts.

On “This Week in ANA Magazine,” Matthew Schwartz joined the show to share a story on Europe’s Accessibility Act, which is set to take effect later this year, impact global brands, and could serve as a bellwether for future regulations in the U.S.

Mike and show producer Ryan Dinger also discussed why they think Super Bowl advertising has lost the plot.

n this episode, David Edelman, author and former CMO at Aetna, joined host Mike Berberich to discuss why the uptake has been slow for brands investing in personalization efforts, despite the proven record of success. The pair also covered the requirements for building a best-in-class personalization system and the five promises brands can make to consumers through personalization, which were lifted from David’s book, Personalized: Customer Strategy in the Age of AI.

On Marketing News You Might Have Missed, Mike and show producer Ryan Dinger discussed a legal decision from the UK in which sports betting brand Sky Betting & Gaming was dinged by a judge for persistently sending personalized marketing messages to an individual showing clear signs of gambling addiction.

To learn how to harness AI for smarter, more personalized consumer experiences, check out the ANA’s new workshop, Artificial Intelligence & The Hyper-Personalized Brand.

Raja Rajamannar, chief marketing and communications officer at Mastercard and an industry icon, joined host Mike Berberich to share tactical tips for how marketing teams can operationally shift their organization’s focus from data to insights and how brands without unlimited budgets can keep up with the breakneck speed of change. Raja also gave an inside look at Mastercard’s day-to-day process for driving innovation forward.

On “This Week in ANA Magazine,” editor Matthew Schwartz shared highlights from a story on how Trump’s second presidency is expected to affect the marketing and business world, including the potential effect of tariffs on costs and supply chains and how anti-DEI rhetoric may influence how businesses operate going forward.

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