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The Trump Effect with Jonathan Copulsky
- 2025/03/27
- 再生時間： 45 分
- ポッドキャスト
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サマリー
あらすじ・解説
Jonathan Copulsky, an innovative marketing leader, growth strategist, and senior lecturer of marketing at Northwestern University, joined the show to discuss the elephant in the room: How brands might navigate the uncertainty and instability created by the second Trump presidency. Jonathan and host Mike Berberich discussed how the regime might affect a variety of different brands, including those doing business with the government and those who have typically aligned themselves on the left side of the political spectrum; what the economic impact of Trump’s policies might be for businesses; and how brand and business leaders can stay resilient in uncertain times.
On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discussed an IAB report that indicated brands and agencies are lagging on artificial intelligence integration due to a variety of concerns, including a lack of transparency on how business partners are using the rapidly evolving technology.
To learn more about the ANA’s Ask research service, visit www.ana.net/ask.
The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.