I interview Nathan Hirsch, founder of ECom Balance to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth.

Key Takeaways:

• SOPs are essential for scalability: Nathan emphasizes the importance of creating detailed SOPs for every part of the business and regularly updating them to maintain efficiency.
• Hiring the right people is critical: Nathan shares his strategy for hiring A-players and the importance of setting clear expectations and processes during onboarding.
• Market validation before investment: Before fully launching a business, ensure there is a market for it by testing ideas with potential clients and proving your ability to retain them.
• Balancing automation and human touch: Nathan explains how automation can help, but emphasizes the importance of keeping a personal touch in customer interactions, especially in SEO and customer service.

Episode Highlights:

• “Prove that there’s an actual market for it. Prove that you can get clients for it and prove that you can keep clients for it.”
• "We always want clients to feel like they’re one step away from talking to me."

Listener Action Items:

1. Create or refine your SOPs: Start documenting your key business processes, and schedule quarterly reviews to ensure they stay updated.
2. Review your hiring process: Focus on communication, attitude, and red flags during interviews to ensure you hire the right people for your team.
3. Test your business ideas: Before investing significant time or money, run tests to ensure your product or service has a viable market.
4. Optimize customer service: Balance automation with personal touches to ensure clients feel valued and heard.

Resources & Links Mentioned:

• Free SOPs for SEO: TrioSEO.com/SOP
• EcomBalance (E-commerce bookkeeping): EcomBalance.com
• Nathan Hirsch: Linked In

Send me a text!

Support the show

Search the Simple and Smart SEO Show podcast for something you heard! It's free!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!