In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO.

Whether you're a local business owner or part of a franchise, Amanda's insights will help you refine your SEO tactics and strategies for better visibility and results.

Key Takeaways:

1. Local SEO Is All-Encompassing: Local SEO isn't limited to Google Business Profiles or maps. It involves your entire website and how you rank in a specific geography.
2. The Power of Internal Linking: Proper internal linking between service and location pages is one of the most effective ways to improve local rankings and increase traffic.
3. Content Clustering for Local Search: Tailoring content to reflect local search behaviors is crucial for SEO success. Understand how people search in your city and focus on that.
4. Combatting Duplicate Content in Local SEO: Customize location-specific pages by including unique aspects like user-generated content, reviews, and local awards to avoid content duplication.
5. Non-Branded Traffic is Essential: Relying on branded traffic limits your reach. Developing non-branded content will help you attract more diverse visitors.

Listener Action Items:

1. Audit your current internal linking strategy to ensure your key service and location pages are well-connected.
2. Develop location-specific service pages that speak directly to the needs and search habits of your audience.
3. Explore content opportunities that reflect local search terms and behaviors in your market.
4. Utilize tools like Google Trends to understand keyword trends in your region, helping you make data-driven SEO decisions.

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I interview Nathan Hirsch, founder of ECom Balance to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth.

Key Takeaways:

• SOPs are essential for scalability: Nathan emphasizes the importance of creating detailed SOPs for every part of the business and regularly updating them to maintain efficiency.
• Hiring the right people is critical: Nathan shares his strategy for hiring A-players and the importance of setting clear expectations and processes during onboarding.
• Market validation before investment: Before fully launching a business, ensure there is a market for it by testing ideas with potential clients and proving your ability to retain them.
• Balancing automation and human touch: Nathan explains how automation can help, but emphasizes the importance of keeping a personal touch in customer interactions, especially in SEO and customer service.

Episode Highlights:

• “Prove that there’s an actual market for it. Prove that you can get clients for it and prove that you can keep clients for it.”
• "We always want clients to feel like they’re one step away from talking to me."

Listener Action Items:

1. Create or refine your SOPs: Start documenting your key business processes, and schedule quarterly reviews to ensure they stay updated.
2. Review your hiring process: Focus on communication, attitude, and red flags during interviews to ensure you hire the right people for your team.
3. Test your business ideas: Before investing significant time or money, run tests to ensure your product or service has a viable market.
4. Optimize customer service: Balance automation with personal touches to ensure clients feel valued and heard.

Resources & Links Mentioned:

• Free SOPs for SEO: TrioSEO.com/SOP
• EcomBalance (E-commerce bookkeeping): EcomBalance.com
• Nathan Hirsch: Linked In

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Support the show

Search the Simple and Smart SEO Show podcast for something you heard! It's free!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
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Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

⚠️ SMART, advanced episode! 🤓

In this episode of the Simple and Smart SEO Show, Crystal Waddell welcomes back Crystal Carter, Head of SEO Communications at Wix, to dive deep into the concept of entities and their impact on SEO.

Takeways:

• Consistency is Key: Your digital presence and how you describe your business should remain consistent across all platforms. Inconsistent messaging can confuse search engines and users.
• Entities are Everywhere: Anything from people to concepts can be an entity. Understanding how entities like Beyoncé or Barbie are connected can help improve your content and digital presence.
• Tools for Entity Management: Tools like TextRazor and SEMrush can help extract and optimize entities in your content.
• Schema Markup Matters: Using schema markup to describe your organization, services, and products improves your site’s connection to the knowledge graph.
• Leverage Knowledge Panels: Strengthen your brand's online identity by ensuring you are represented on platforms like LinkedIn and Google My Business to feed accurate data into Google's knowledge graph.

Memorable Quotes:

• “Entities are essentially nouns—people, places, things, and even concepts that search engines recognize.” – Crystal Carter
• You have to be consistent. Even if you're doing a hundred things, you need to summarize it in a way that’s clear to both users and search engines.” – Crystal Carter

Listener Action Items:

1. Audit Your Digital Presence: Ensure your website, social profiles, and Google Business Profile present a consistent message about your brand.
2. Implement Schema Markup: Use tools like ChatGPT or schema.org to generate JSON-LD schema for your site to enhance its connection with search engines.
3. Leverage Free Tools: Use TextRazor, SEMrush, or other NLP tools to identify and optimize entities.

Carl’s tool: https://audits.com/tools/knowledge-graph-search/

Gus article: https://www.wix.com/seo/learn/resource/get-a-google-knowledge-panel

InLinks: https://inlinks.com/knowledge-graph-explained/

Connect with Crystal:
Linkedi

Send me a text!

I’ve got thirty seconds to tell you about Wix Studio, the web platform for agencies and enterprises.

• Work in sync with your team on one canvas
• Reuse templates, widgets and sections across sites
• Create a client kit for seamless handovers
• And leverage best-in-class SEO defaults across all your Wix sites

Time’s up but the list keeps going. Step into Wix Studio to see more!

Support the show

Search the Simple and Smart SEO Show podcast for something you heard! It's free!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!