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Unlock the secrets to effective communication within purpose-driven organizations as host Peter Woolfolk talks with Sarah Wood, CEO of Sarah Wood Communications. Discover how nonprofits and associations can amplify their reach by layering public relations on top of existing channels such as newsletters, blogs, websites, and social media. Through engaging examples like an affordable housing organization, Sarah reveals how maintaining consistent, strategic communication fosters strong relationships with target audiences, ensuring long-term visibility and support even when media attention fades.

Ever wondered how AI can revolutionize your storytelling and communication strategy? We explore the practical benefits of AI with Sarah, from brainstorming and generating rough drafts to conducting preliminary research. Yet, we stress that the human touch is irreplaceable for creating content that truly resonates. Learn how AI can handle repetitive tasks, freeing up more time for high-value activities and crafting strategic messages. Get inspired by innovative AI applications like video avatars for podcast promotion, and understand the importance of catering to audience preferences to drive desired actions. Don’t miss this insightful conversation that blends the best of technology and human creativity.

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.

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