In this episode of the Osteobizness podcast, host Gilly Woodhouse, an award-winning business coach, discusses the challenges osteopaths face in marketing and patient retention.

She shares a case study about a client named David, who struggled with ineffective marketing services that promised but failed to deliver new patients. Gilly outlines how they developed a tailored plan to help David regain control over his business, streamline clinic systems, and learn effective marketing strategies. By the end of the episode, David successfully increased his patient numbers and saved significant marketing expenses, transforming his practice.

Introduction to the Episode (00:00:04)
Gilly Woodhouse introduces the podcast and her expertise in osteopathy and business coaching.

David's Initial Struggles (00:00:23)
David sought help for marketing issues, initially appearing successful but facing deeper challenges.

Marketing Missteps (00:01:37)
Discussion of the ineffective marketing service David used, leading to competition and poor patient retention.

Tailored Plan Implementation (00:03:02)
Details on the customized plan created for David, focusing on improving clinic systems and marketing strategies.

David's Progress and Confidence (00:04:37)
David's success in increasing patient numbers and confidence in marketing without relying on external services.

Closing Remarks (00:05:02)
Gilly encourages listeners to reach out for help and reminds them to subscribe for more insights.

Best Moments

'Sadly, David had given away his power and had lost control over his own business and destiny.'

'David has steadily increasing patient numbers and has saved a hefty £1700 per month marketing budget and kept it in his own bank instead.'

'If you'd like to embark on an easy journey towards a busy clinic without overwhelm, why don't you drop me a line at osteobiz.com and I'll be delighted to let you know how we can help you.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this episode of the Osteobizness podcast, host Gilly Woodhouse, an award-winning business coach, discusses enhancing osteopathy clinics' operations and client engagement.

The episode features a case study of Kelly, a clinic owner who sought Gilly's help to improve her clinic's performance. Through refining operational systems, providing social media training, and identifying new revenue streams, Kelly's clinic saw increased bookings, improved team morale, and higher patient satisfaction. The episode underscores the importance of effective leadership and invites listeners to seek support for building efficient, profitable practices.

Introduction to Osteobizness (00:00:04)
Gilly Woodhouse introduces herself and the podcast, focusing on osteopathy business topics.

Kelly's Challenges (00:00:24)
Discussion of Kelly's struggles with sporadic bookings and team morale at her clinic.

Operational Improvements (00:01:30)
Enhancements to operational systems reduced admin work for Kelly, improving overall efficiency.

Social Media Training (00:01:30)
The team received social media training, helping them create content to attract new clients.

Identifying Revenue Streams (00:01:30)
Extra revenue streams were identified, boosting clinic profits and client trust through positive reviews.

Increased Bookings and Team Morale (00:01:30)
Bookings increased, leading to happier staff and satisfied patients who recommended the clinic.

Invitation for Support (00:02:53)
Gilly invites listeners to reach out for assistance in creating efficient and profitable practices.

Closing Remarks (00:03:04)
Gilly thanks listeners and encourages them to follow for more tips on building their practices.

Best Moments

'Kelly really valued her lovely team, and she knew that all problems are leadership problems.'

'Kelly is feeling happy and relaxed and can get on with helping her patients, knowing that the team are not only really busy but very settled too.'

'Patients were remarking on the great service they were receiving and recommending to more of their friends.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, Gilly explores LinkedIn's untapped potential for professional networking and personal branding.

She challenges the common perception of LinkedIn as a dull platform, highlighting its unique advantages. Gilly offers actionable tips, including connecting with second-tier connections, writing articles to boost professional status, and optimising profile headlines to focus on the audience. She stresses the importance of active engagement rather than passive observation. The episode encourages listeners to take practical steps to enhance their LinkedIn presence and make the most of the platform’s opportunities.

Introduction to LinkedIn (00:00:00)
Discusses the perception of LinkedIn and its potential for professional networking.

Missed Opportunities on LinkedIn (00:00:35)
Highlights the low engagement from clinic owners and the importance of posting.

Importance of Writing Articles (00:01:10)
Encourages writing articles to enhance professional profile and credibility.

Connecting with Second-Tier Connections (00:01:30)
Advises on connecting with local second-tier connections without additional messages.

Profile Headline Strategy (00:01:52)
Recommends making profile headlines audience-focused instead of self-centered.

Best Moments

'LinkedIn can seem like a humorless, dull place, but it is the easiest place in the world to nurture your potential professional patience.'

'You can raise your professional profile by writing articles, which helps to elevate your professionalism and your status.'

'Make your profile headline about them, not about you. It has far more impact if you focus on the people you want to connect with and help.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, Gilly delves into the traits and practices that distinguish successful clinic owners, particularly those managing busy clinics with multiple osteopaths or multidisciplinary teams.

The episode outlines ten key observations, including maintaining a positive attitude, empowering teams, committing to self-development, ensuring operational efficiency, prioritising patient care, tracking financial metrics, practising self-care, engaging in proactive planning, embracing innovation, and focusing on community engagement. These insights aim to inspire and guide clinic owners towards enhancing their practices and achieving greater success.

Positive Attitude (00:00:02)
Successful clinic owners maintain a positive attitude with both reflective and forward-thinking focus.

Team Management (00:00:20)
They harness their team, praising and rewarding excellence while ensuring exceptional patient care.

Self-Development (00:00:38)
Clinic owners prioritize self-development, improving leadership skills and learning from high-level peers.

Operational Efficiency (00:00:56)
Operations are automated to save time, ensuring consistent high standards across the clinic.

Patient Care (00:01:14)
They nurture the patient list to maximize income without over-treating or irritating clients.

Financial Metrics (00:01:32)
Successful owners track key metrics to ensure profitability and expand revenue streams effectively.

Self-Care (00:01:50)
Self-care is prioritized with fixed management time and regular holidays for recuperation.

Planning (00:02:08)
Annual and quarterly planning is done in advance to avoid costly decisions and actions.

Innovation (00:02:26)
They embrace technology and innovation to enhance practice and serve the community effectively.

Key Moments

'What they all have in common is they run a busy clinic and lead a practice with several osteopaths or a multidisciplinary team.'

'Self-care is always a priority with fixed time away from treating for important clinic management and planning.'

'These successful clinic owners are enterprising and innovative, embracing technology to augment every aspect of their practice.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this episode of the Osteobizness podcast, host Gilly Woodhouse shares her personal experience of searching for a new apartment, drawing parallels to business challenges.

Despite setbacks, such as a buyer pulling out last minute, Gilly emphasises the importance of resilience and having a solid plan. She highlights the Private Practice Profits programme, which offers tailored action plans and support for practitioners facing business obstacles.

The episode concludes with a hopeful outlook, encouraging listeners to remain optimistic and focused on long-term goals, while inviting them to seek further guidance for growing their practices.

Introduction to the Podcast (00:00:04)
Gilly Woodhouse introduces herself and the Osteobizness podcast, highlighting her expertise and passion for osteopathy.

Searching for an Apartment (00:00:24)
Gilly shares her experience of looking for a new apartment, detailing her specific requirements and the challenges faced.

Excitement of a Potential Find (00:01:32)
She describes the moment she found an apartment that seemed perfect, including a wonderful office space.

Setbacks and Disappointment (00:02:59)
Gilly discusses the disappointment of having the buyer for their bungalow pull out, reflecting on unexpected life changes.

Business Parallels (00:02:59)
She draws parallels between her apartment search and business challenges, emphasizing the need for resilience and adaptability.

Private Practice Profits Program (00:02:59)
Gilly promotes the Private Practice Profits program, highlighting its support and action plan for practitioners facing challenges.

Looking Forward with Hope (00:04:22)
Despite setbacks, Gilly maintains a hopeful outlook for the future and the importance of patience.

Closing Remarks (00:04:38)
Gilly thanks listeners and encourages them to engage with her content for more tips on building successful practices.

KEY MOMENTS

'As soon as I entered the flat, I knew instantly that it really did tick every single box and it matched the vision I had in my mind perfectly.'

'Disappointed doesn’t really cover it. Life can ricochet in unexpected directions and frustrate our best-laid plans.'

'Maybe it’s just that things aren’t meant to work out that way and something better is up ahead, even though you won’t see it at the time.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this episode of the Osteobizness podcast, host Gilly Woodhouse discusses the parallels between managing mass catering and running a busy clinic. She shares her experience assisting her friend Nicola with a women's retreat, where she provided meals and navigated the challenges of an unfamiliar kitchen.

The episode emphasises the importance of organisation, team care, efficient processes, profitability, and sustainable growth. It also introduces the Private Practice Profits programme, designed to help practitioners improve efficiency and financial success. Listeners are encouraged to like, follow, and subscribe for more tips and strategies.

Assisting with the Retreat (00:00:25)
Describing the experience of assisting in delivering a retreat for women and managing mass catering.

Importance of Organization (00:01:55)
Highlighting the importance of excellent organization in managing mass catering and running a busy clinic.

Caring for the Team (00:02:28)
Emphasizing the need to care for and appreciate the team to maximize their potential, paralleling it with nurturing food for optimal flavor.

Efficient Processes (00:03:23)
Discussing the necessity of having processes in place to avoid wasted time and ensure top-notch service in both mass catering and clinic operations.

Profitability and Sustainable Growth (00:04:57)
Emphasizing the importance of ensuring profitability and sustainable growth, and introducing the Private Practice Profits program.

Conclusion and Call to Action (00:05:33)
Wrapping up the episode and encouraging listeners to like, follow, and subscribe to the Osteobizness podcast.

KEY MOMENTS

'Last week, I assisted my biz buddy Nicola to deliver an amazing retreat for 11 fabulous women who wanted some clarity around living a meaningful life as they ventured into their autumn years.'

'Whether you're managing mass catering or a busy clinic, the same rules apply: you must have excellent organization in place to ensure that nothing is forgotten or slips through the cracks, causing unnecessary dramas or failure to deliver top-notch service.'

'Clinic systems must make it effortless for patients to book, be appropriately reminded, be rebooked to ensure optimal health outcomes, and be nurtured afterwards and not abandoned for fear of annoying them.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

Please click here to learn more about our Private Practice Profits program.

In this episode of the Osteobizness podcast, host Gilly Woodhouse, an esteemed author, speaker, and business coach, discusses the significance of prompt hands-on treatment for back pain, illustrated by the story of "The Old Boy," a golfer suffering from such pain.

Gilly underscores the necessity for osteopaths to effectively market their services to educate potential patients about the benefits of osteopathy. She introduces the private practice profits programme, which provides osteopaths with marketing training, swipes, and templates, aiming to equip them with the skills needed to attract and retain patients, ensuring their practices thrive.

The importance of prompt hands-on treatment (00:00:24)
Discussion on the impact of delayed treatment and the importance of seeking prompt hands-on treatment for back pain.

The role of effective marketing for osteopaths (00:01:28)
Exploration of the significance of marketing in educating and informing potential patients about osteopathy services and the challenges faced by osteopaths in marketing their clinics.

Inclusion of robust marketing training in private practice profits program (00:03:01)
Explanation of the marketing training, swipes, and templates included in the private practice profits program for osteopaths to enhance their marketing skills.

Conclusion and call to action (00:04:28)
Closing remarks, encouraging listeners to like, follow, and subscribe to Jilly's channels, and a mention of upcoming content for building a thriving practice.

BEST MOMENTS

'He could have avoided all that pain if he booked in quicker. This is an issue for your practice; people can be reluctant to get hands-on treatment promptly.'

'If the people in your area have no idea what you do, how you can help them, or why they would invest to come to see you, they aren't booking. It's your job to educate and inform them about what you do and how you help them.'

'Your increased confidence will shine through, and new patient numbers will keep improving, ensuring that your team is always booked up.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this episode of the Osteobizness podcast, host Gilly Woodhouse, author, speaker, and award-winning business coach, delves into the world of osteopathy and business efficiency. She discusses strategies for building a successful practice. She shares her personal experiences with the conveyancing process, highlighting inefficiencies in various operations, including clinic systems. The episode offers valuable insights into improving business practices within the osteopathy field.

Conveyancing Woes (00:00:24)
Personal experience with the slow conveyancing process and its impact on a property purchase.

Inefficiencies in Processes (00:01:34)
Discussion on inefficiencies in various processes, including conveyancing and clinic operations, and her experiences with achieving efficiency.

Efficient Clinic Operations (00:02:54)
Strategies for improving clinic operations and systems to work quietly in the background, saving time and improving patient outcomes.

Prosperity Plan and Mentoring (00:04:27)
Importance of providing thorough treatment plans and exercises to achieve the best patient outcomes, and the offer of personalised prosperity plans and mentoring for clinic success.


BEST MOMENTS

'We have so fallen in love with the apartment, but the conveyancing process is utterly excruciating. Multiple calls are in with the lawyers, the executors, and the estate agents, who are desperate to see us waving from the balcony.'

'If clinic operations and systems are clunky, slow, and inefficient, let's change them so that they work quietly in the background, saving so much of your precious time.'

'Letting new patients drift off without direction will likely leave them believing that osteopathy doesn't work because they have not got the outcome that they came to you for.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.