• PensionBee’s Holistic Approach to Customer Communications & Engagement, Brooke Day, PensionBee (#8)

  • 2024/11/20
  • 再生時間： 18 分
  • ポッドキャスト

PensionBee’s Holistic Approach to Customer Communications & Engagement, Brooke Day, PensionBee (#8)

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  • We spoke with ⁠Brooke Day⁠, Head of Brand and Communications at ⁠PensionBee⁠, to explore how the company keeps customers engaged throughout their lifelong pension journeys.


    Engaging customers in long-term financial products like pensions takes a multifaceted approach. Combining education with personalised, multi-channel communications is how PensionBee maintains customer engagement over decades for their lifetime product.


    In financial services, customer engagement extends beyond transactions; it involves building affinity and relationships through multiple interactions.


    Learn more on our website.
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あらすじ・解説

We spoke with ⁠Brooke Day⁠, Head of Brand and Communications at ⁠PensionBee⁠, to explore how the company keeps customers engaged throughout their lifelong pension journeys.


Engaging customers in long-term financial products like pensions takes a multifaceted approach. Combining education with personalised, multi-channel communications is how PensionBee maintains customer engagement over decades for their lifetime product.


In financial services, customer engagement extends beyond transactions; it involves building affinity and relationships through multiple interactions.


Learn more on our website.
続きを読む 一部表示
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