In this episode of Pharma Marketing Playbook, we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI is transforming the pharma sector. Discover how AI is driving innovation in drug discovery, personalizing patient care, and reshaping marketing strategies. Atul also discusses the challenges and opportunities presented by AI and how data-driven approaches are revolutionizing the industry. Join us for an insightful discussion on navigating the future of pharma with advanced technologies and strategic vision.

Key Highlights:-

• Leadership Transitions: Atul Suri's journey from Indian Army to the pharmaceutical industry.

• Core Leadership Traits: Adaptability, empathy, and accountability in shaping a successful career.

• AI's Role in Pharma: Speed to market, personalized engagement, and the future of digital health.

• Patient-Centric Approaches: Alembic’s initiatives in women’s health and community outreach.

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at:⁠https://multiplierai.co/

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About Guest : - Atul Suri, presently working as Strategic Business Unit Head at Alembic Pharmaceuticals Ltd., leverages over 25 years of Indian Army service. His corporate expertise spans leadership, organizational development, talent management, and corporate communications, transitioning to sales and marketing. Atul Sir holds multiple military accolades including the UN Force Commander's Commendation. He also holds master's degrees in Strategic and Management Studies and an HR certification from XLRI. He has been Recognized among India's top 20 L&D leaders in 2016 and Great Manager Award winner in 2020. Atul Sir is a motivational speaker and thought leader in the industry and we are honored to have him on the show..

LinkedIn Profile : https://www.linkedin.com/in/atul-suri-6177732/

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About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

In this episode of the "Pharma Marketing Playbook" series, Saumya Prakash interviews Thambu Raj Anthuvan, Senior Vice President at USV Private Limited, to explore the dynamic intersection of data analytics and AI in the pharmaceutical industry. Together, they discuss how these cutting-edge technologies are transforming marketing strategies, from digital transformation to omnichannel approaches. Saumya and Thambu Raj also delve into the importance of personalized medicine and share insights into the future trends that are set to shape the industry. This episode is packed with valuable insights for marketers, healthcare professionals, and anyone interested in the future of pharma.

Key Highlights :

• The transformation of pharma marketing through digital tools

• The role of data analytics in decision-making

• The impact of AI on personalized marketing strategies

• The evolution from traditional to omnichannel marketing

• The importance of industry-academia collaboration

• Future trends in pharma marketing

Thambu Raj shares his journey from medical representative to senior leadership, offering valuable advice for aspiring professionals. Discover why embracing digital tools, AI, and data analytics is crucial in today's pharma landscape.

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at:⁠ ⁠https://multipliersolutions.com/⁠⁠

About the Guest:

Mr. Thambu Raj completed his MBA at Annamalai University and began his career at Ferring Pharmaceuticals. He held significant roles at Eli Lilly, USV Limited, and Abbott Diabetes Care. Currently, he serves as Senior Vice President in Sales Marketing & SFE at USV Private Ltd.

Thambu Raj's notable publications include Neuroscientific Insights and Therapeutic Approaches to Eating Disorders, and he is the author of the book Current Trends of Digital Marketing in the Indian Pharmaceutical Industry. His excellence has earned him multiple awards, including the Best Paper Awards on his recent publications and Gold Medalist and best outgoing student during his B Pharm and MBA. He is also pursuing his PHD in Marketing from Pune University.

Linkedin: https://www.linkedin.com/in/thamburaj/?originalSubdomain=in

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement.

In this episode, we explore:

• How data digitization forms the backbone of AI-driven strategies

• Real-world applications of AI in healthcare, from clinical summaries to patient support

• Innovative approaches to personalize communication with healthcare professionals

• The delicate balance between AI efficiency and human touch in marketing

• Evolving dynamics of pharma-healthcare provider relationships

• Practical tips for implementing AI while respecting data privacy and professional boundaries

Whether you're a pharma marketer looking to optimize your strategies, a healthcare professional curious about AI's impact, or a tech enthusiast interested in healthcare innovations, this episode offers actionable insights to stay ahead in the rapidly evolving pharma landscape.

Don't miss out on expert strategies to enhance HCP engagement, improve patient care, and drive business growth through AI-powered solutions. Subscribe now and join the conversation shaping the future of pharma marketing!

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: ⁠https://multipliersolutions.com/⁠

About the guest: Mr. Amaninder Singh Dhillon, is a distinguished leader in the pharmaceutical industry. He provides strategic consulting services to global pharmaceutical and life science companies. His extensive expertise in oncology, coupled with his strategic and operational acumen, has enabled him to drive significant growth and innovation across various roles, including leadership positions at AstraZeneca, Mitra Biotech, Dr. Reddy's Laboratories, GlaxoSmithKline, and Pfizer. Mr. Amaninder is also a certified Independent Director and currently works as freelance consultant at Olive Ridley Advisory.

Linkedin: ⁠https://www.linkedin.com/in/amaninderdhillon/?originalSubdomain=in

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: ⁠https://www.linkedin.com/in/saumya-multiplierai⁠