In this episode of Pharma Marketing Playbook, we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI is transforming the pharma sector. Discover how AI is driving innovation in drug discovery, personalizing patient care, and reshaping marketing strategies. Atul also discusses the challenges and opportunities presented by AI and how data-driven approaches are revolutionizing the industry. Join us for an insightful discussion on navigating the future of pharma with advanced technologies and strategic vision.

Key Highlights:-

• Leadership Transitions: Atul Suri's journey from Indian Army to the pharmaceutical industry.

• Core Leadership Traits: Adaptability, empathy, and accountability in shaping a successful career.

• AI's Role in Pharma: Speed to market, personalized engagement, and the future of digital health.

• Patient-Centric Approaches: Alembic’s initiatives in women’s health and community outreach.

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at:⁠https://multiplierai.co/

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About Guest : - Atul Suri, presently working as Strategic Business Unit Head at Alembic Pharmaceuticals Ltd., leverages over 25 years of Indian Army service. His corporate expertise spans leadership, organizational development, talent management, and corporate communications, transitioning to sales and marketing. Atul Sir holds multiple military accolades including the UN Force Commander's Commendation. He also holds master's degrees in Strategic and Management Studies and an HR certification from XLRI. He has been Recognized among India's top 20 L&D leaders in 2016 and Great Manager Award winner in 2020. Atul Sir is a motivational speaker and thought leader in the industry and we are honored to have him on the show..

LinkedIn Profile : https://www.linkedin.com/in/atul-suri-6177732/

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About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

In this episode of the "Pharma Marketing Playbook" series, Saumya Prakash interviews Thambu Raj Anthuvan, Senior Vice President at USV Private Limited, to explore the dynamic intersection of data analytics and AI in the pharmaceutical industry. Together, they discuss how these cutting-edge technologies are transforming marketing strategies, from digital transformation to omnichannel approaches. Saumya and Thambu Raj also delve into the importance of personalized medicine and share insights into the future trends that are set to shape the industry. This episode is packed with valuable insights for marketers, healthcare professionals, and anyone interested in the future of pharma.

Key Highlights :

• The transformation of pharma marketing through digital tools

• The role of data analytics in decision-making

• The impact of AI on personalized marketing strategies

• The evolution from traditional to omnichannel marketing

• The importance of industry-academia collaboration

• Future trends in pharma marketing

Thambu Raj shares his journey from medical representative to senior leadership, offering valuable advice for aspiring professionals. Discover why embracing digital tools, AI, and data analytics is crucial in today's pharma landscape.

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at:⁠ ⁠https://multipliersolutions.com/⁠⁠

About the Guest:

Mr. Thambu Raj completed his MBA at Annamalai University and began his career at Ferring Pharmaceuticals. He held significant roles at Eli Lilly, USV Limited, and Abbott Diabetes Care. Currently, he serves as Senior Vice President in Sales Marketing & SFE at USV Private Ltd.

Thambu Raj's notable publications include Neuroscientific Insights and Therapeutic Approaches to Eating Disorders, and he is the author of the book Current Trends of Digital Marketing in the Indian Pharmaceutical Industry. His excellence has earned him multiple awards, including the Best Paper Awards on his recent publications and Gold Medalist and best outgoing student during his B Pharm and MBA. He is also pursuing his PHD in Marketing from Pune University.

Linkedin: https://www.linkedin.com/in/thamburaj/?originalSubdomain=in

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement.

In this episode, we explore:

• How data digitization forms the backbone of AI-driven strategies

• Real-world applications of AI in healthcare, from clinical summaries to patient support

• Innovative approaches to personalize communication with healthcare professionals

• The delicate balance between AI efficiency and human touch in marketing

• Evolving dynamics of pharma-healthcare provider relationships

• Practical tips for implementing AI while respecting data privacy and professional boundaries

Whether you're a pharma marketer looking to optimize your strategies, a healthcare professional curious about AI's impact, or a tech enthusiast interested in healthcare innovations, this episode offers actionable insights to stay ahead in the rapidly evolving pharma landscape.

Don't miss out on expert strategies to enhance HCP engagement, improve patient care, and drive business growth through AI-powered solutions. Subscribe now and join the conversation shaping the future of pharma marketing!

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: ⁠https://multipliersolutions.com/⁠

About the guest: Mr. Amaninder Singh Dhillon, is a distinguished leader in the pharmaceutical industry. He provides strategic consulting services to global pharmaceutical and life science companies. His extensive expertise in oncology, coupled with his strategic and operational acumen, has enabled him to drive significant growth and innovation across various roles, including leadership positions at AstraZeneca, Mitra Biotech, Dr. Reddy's Laboratories, GlaxoSmithKline, and Pfizer. Mr. Amaninder is also a certified Independent Director and currently works as freelance consultant at Olive Ridley Advisory.

Linkedin: ⁠https://www.linkedin.com/in/amaninderdhillon/?originalSubdomain=in

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: ⁠https://www.linkedin.com/in/saumya-multiplierai⁠

Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences.

In this episode, Dr. Kavita delves into how these AI tools are transforming customer engagement, guiding patients through every step from symptom identification to treatment options, all while ensuring global consistency and adherence to regulatory compliance.

We are talking about:

• The shift to data-driven digital strategies in the pharmaceutical sector
• leveraging digital data for more precise targeting
• Elevating efficiency through AI driven resource allocation
• Understanding how prescribers needs influence prescribing patterns
• Importance of knowing patient needs for greater marketing effectiveness

We also highlight the importance of digital marketing in creating disease awareness, boosting patient engagement, and fostering brand loyalty, all of which contribute to a more humane and effective patient journey.

Learn how large language models like ChatGPT respond to patient queries with personalized, consistent messages across various channels. From omni-channel marketing to programmatic advertising, we discuss the strategies needed to navigate this evolving landscape successfully. Tune in for actionable insights and innovative tactics to drive better patient outcomes and achieve business success.

Stay ahead of the curve with the latest trends and strategies in pharma marketing.

Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode7

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Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multipliersolutions.com/

About the guest:

Dr. Kavita Lamror holds an MPH from Johns Hopkins and an MBBS from Maharashtra Institute of Health Sciences. With extensive experience in the healthcare industry, she has worked across academia, pharmaceuticals, and medical devices, focusing on real-world evidence (RWE) and health outcomes. Currently, she leads RWE efforts at Maxis Clinical, generating insights from diverse data sources globally.

Before joining Maxis Clinical, Dr. Lamror was a Real-World Evidence Investigator Expert and Product Owner at Sanofi, where she led global RWE studies and developed key RWE products. She has also held pivotal roles at Excelra, Cactus, Indegene, and Novartis, establishing Value Evidence functions as revenue-driven verticals. Notably, she has been involved in the merger and acquisition of two digital RWE companies in the U.S. as part of an inorganic growth strategy.

Dr. Lamror is passionate about identifying and nurturing talent within the industry, ensuring her teams are well-equipped to tackle complex challenges. She emphasizes optimizing technology to create value from both structured and unstructured data in an evolving healthcare landscape.

Linkedin: https://www.linkedin.com/in/dr-kavita-lamror-7222a41a/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: https://www.linkedin.com/in/saumya-multiplierai

Can you imagine how exclusivity showcased the critical importance of adaptable strategies in the pharmaceutical industry?

In this episode, embark on an illuminating journey through the evolution of pharmaceutical marketing as your host Soumya Prakash engages in a thought-provoking dialogue with industry luminary Salil Kallianpur. In this podcast Mr. Salil Kallianpur, a pharma veteran shares with you the transition from sales to marketing, from earning an MBA and joining Dr. Reddy's. This was the turning moment of his life. Where he learned strategic thinking and creative problem-solving. After a brief stint at Novartis, he joined Pfizer, and leveraged his cardiology expertise. His nine-year period at Pfizer marked a significant phase in his pharmaceutical career.

We take a compelling look into:

• The shift from science-based selling to strategic marketing in pharma's pre-digital era.
• Cultural understanding as the cornerstone of successful international pharma strategies.
• The critical need for value creation in customer engagement, beyond product-centric approaches.
• The potential and pitfalls of AI adoption in pharma marketing without proper data infrastructure.

Salil Kallianpur's insights reveal the complex interplay between science, culture, and technology in shaping pharmaceutical marketing. As the industry stands at the crossroads of traditional practices and digital innovation, success hinges on balancing data-driven strategies with human-centric approaches. The future of pharma marketing lies not just in adopting new technologies, but in fundamentally rethinking value creation for healthcare professionals and patients alike.

This episode offers rich insights into diverse pharmaceutical markets, from Russia to the Middle East, Africa, Gulf, and CIS countries, highlighting their unique characteristics.

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Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://www.multiplierai.co/

About the guest:

Mr. Salil Kallianpur began his career as a Scientific Officer at Serdia Pharmaceuticals. Over the past two decades, he has advanced to key roles, including Head of Marketing at Pfizer Ltd. and Executive Vice President at GSK. He has also held significant positions at Dr. Reddy's Laboratories and Novartis. Currently, Salil is the Founder and Managing Director of Arks Knowledge Consulting Pvt Ltd and a visiting professor at SVKM's Narsee Monjee Institute of Management Studies. As an industry expert, he brings a wealth of experience and insight to our show .

Linkedin Profile:https://www.linkedin.com/in/salilkallianpur/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

Ever wondered how the pharmaceutical industry transitioned from manual records to cutting-edge AI solutions?

In this episode, gain a deep understanding of this evolution as your host Saumya Prakash stirs up an enlightening conversation with Mr. Vivek Hattangadi, who brings nearly 50 years of industry wisdom.

Listen in as Mr. Vivek recounts the transformative journey of pharma marketing, from the revolutionary impact of the Indian Patent Act of 1970 to groundbreaking milestones like JB Chemicals' launch of Metrogyl. You'll also hear about the invaluable marketing tools that have shaped the industry over the decades and how generative AI is poised to drive future innovations.

We take a compelling look into:

• the future of biologics and biosimilars
• their potential to dominate the market by 2035-2040
• the rise of the pre-filled syringe industry
• personalized medicine that puts patients first
• AI revolution in making of brand pitches
• 
  

Also discover how leading Indian companies like Biocon and Intas are navigating the challenges of high costs, refrigeration needs, and administration methods to bring these advanced treatments to the forefront.

This episode is a treasure trove of insights if you are interested in learning all about the past, present, and future of pharma marketing.

Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode5

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Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multipliersolutions.com/

About the guest:

Mr. Vivek began his career as a pharmaceutical representative. Over the past two decades, he has been the Chief Mentor at B- Black Belt Brand Builders (formerly The Enablers), guiding countless professionals in the industry and students in B-schools. Previously, he was the Head of Pharma and Sales of two divisions at Torrent Pharmaceuticals. Mr. Vivek is also an accomplished author, with notable books including “What the Pharma CEO Wants from the Brand Manage” and has written over 9 books till date, the ninth being: “THE AILMENTS IN MEDICO-MARKETING COPYWRITING: THE Rx”. The book takes the readers through how generative AI can make the lives of brand managers easy and is also a guide on how to leverage prompt engineering in copywriting

Linkedin: https://www.linkedin.com/in/vivekhattangadi/

Website: https://vivekhattangadi.org/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: https://www.linkedin.com/in/saumya-multiplierai

What if artificial intelligence could revolutionize the way we market and treat health conditions? Join us as we welcome Ganesh Chakkarwar takes us on a fascinating journey from the early days of transitioning from physical to digital processes, right up to his current focus on incorporating AI into pharma marketing. Sparked by a capstone project on AI-enabled early breast cancer detection, Ganesh's passion for AI shines through as he explains :

• how AI is transforming customer engagement and sales efforts
• enhancing patient interactions through AI chatbots
• crucial role of high-quality data in training AI models
• types of data necessary for effective pharma marketing
• groundbreaking advancements in AI within the field of oncology
• how machine learning and data analytics can uncover hidden insights
• enhancing personalized marketing and disease diagnosis

This episode offers a comprehensive look at the transformative power of AI in making healthcare more accessible and efficient, providing invaluable knowledge for both industry professionals and curious listeners alike. So listen in…

Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode4

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Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multipliersolutions.com/

About the guest:

Ganesh Chakkarwar is a seasoned professional with over 14 years of experience in Pharma Sales & Marketing. He has a strong background in Hemato-Oncology Brand Management, successfully launching and managing top brands like RituxiRel, TrastuRel, and DenosuRel. Ganesh is passionate about AI in healthcare and digital health, enhancing his expertise with a sabbatical at Jio Institute, where he completed a capstone project on AI-powered breast cancer screening. He also expanded his global perspective through a study module at Nanyang Technology University. Currently, Ganesh leads marketing projects, focusing on digital initiatives, corporate branding, market research, and sales force effectiveness.

Linkedin: https://www.linkedin.com/in/ganesh-chakkarwar-508144129/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: https://www.linkedin.com/in/saumya-multiplierai