“You don't hate selling. You hate not knowing how to get clients.”

–Steph Crowder

Are you just box checking and calling it sales?

Sales isn’t a personality thing, it’s a skillset you can learn. And if you’re running a business, it’s a skillset you need. You can be amazing at what you do, but you need clients or customers. That’s why I’m so excited about this conversation with Sales and Strategy Coach Steph Crowder.

Selling doesn’t have to feel sleazy and gross. And, in fact, it can be a relief to actually take charge of sales. Steph shows us easy ways to work taking action on sales into our days.

We talk about:

• The difference between sales and marketing and knowing your money making activities
• Personal outreach and real conversation — and the problem with the way we think about coffee chats
• How we’re playing it safe (even if it feels like we are putting ourselves out there)
• Making sales a habit — what happens when you stack small activities over time?
• Dropping the jargon and making your offer accessible to a 7-year-old
• Finding the lie your clients are telling yourself to fire yourself up to write

ABOUT STEPH

Steph Crowder is a Sales and Strategy Coach who helps entrepreneurs sell with courage, clarity, and confidence. A former Director of Sales Training at Groupon, she’s coached thousands of business owners to land clients quickly and scale into sold-out group programs using simple, authentic sales strategies. Steph also hosts the Courage & Clarity podcast and runs a multiple 6-figure business in under 20 hours as a mom of two.

LINKS

• https://stephcrowder.com/
• https://stephcrowder.com/podcast/
• https://www.instagram.com/heystephcrowder/
• https://www.linkedin.com/in/stephaniewuerdeman/

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.

Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.

Here are three Doable Changes from this conversation:

• HAVE A CONVERSATION. Schedule a conversation — not a sales call, a conversation. The people you meet might become customers or they might become someone who thinks of you when they hear somebody who needs what you do. Go into it with curiosity and openness.
• SPEND ONE HOUR A DAY ON MONEY MAKING ACTIVITIES. What if you spent one hour every day on money making activities? Not perfecting an Instagram reel or obsessing over the wording on your sales page, but activities that actually put you out there and may lead to making money. DMs, conversations, follow ups…
• COMPETE IN THE TIME OLYMPICS. Pick a timeframe — a few hours in an airport lounge, the time between drop off and pick up, a single morning — and challenge yourself to get an email series or landing page done.

“It's always an option for you to want to do incredible things.”

–S.E. Martin

Not sure what’s next? I’m talking with writer S.E. Martin who has continued to evolve with the support of FLOW365.

Shauna’h went from career and mom with little kids to side hustles and travels in Spain to published author. It’s been amazing watching her evolve. We featured her books in our Romance Collection in Pause Magazine’s summer issue.

Shauna’h loves the structure and the container of FLOW, the rituals and routines that work for her even when life gets busy. She’s been with us since 2019 and finds the support and community continue to help her do incredible things.

We talk about:

• How support can help you not lose yourself in the now and look ahead to what you want
• The importance of learning to take care of yourself
• Why you can keep getting things out of FLOW as you evolve
• Making choices — what you can cut out to keep the things that really matter
• How FLOW’s Get It Done days help move projects forward and balance the things you need to do
• Getting overwhelmed trying to figure it all out yourself and how amazing the FLOW community is

ABOUT SHAUNA’H

Shauna’h writes under the pen name S.E. Martin. She is an enrolled member of the Mohawk Nation at Six Nations of the Grand River in Ohsweken, Ontario. She grew up in Niagara Falls, New York, and now lives in New England with her husband and children. She is the author of the Medicine Game series — contemporary sports romance rooted in Haudenosaunee culture and community.

LINKS

• https://mybook.to/MedicineGameSeries
• https://www.instagram.com/semartin_writer
• Get S.E. Martin’s hockey romance delivered to your inbox
• Pause Magazine, Issue 5
• FLOW365

“The Oracle cards are simply a method for spirit, God source, or your spirit team or a loved one to speak to you.”

–Patty Lennon

From corporate to business coach to spiritual guide — Patty Lennon takes us on a wild ride and shows what happens when you really listen to your intuition and guides.

Patty Lennon is the resident oracle expert for Pause Magazine. She does a card pull for each issue and helps teach readers how to use Oracle cards in their lives.

Patty explains how she got here, what Spirit means to her, how Oracle cards are like a telephone. Then we dive deep into using the cards

We talk about:

• Following what you are good at and what people need — and how sometimes that isn’t your way
• Why Oracle cards are tool that helps get your brain involved
• The patterns that can emerge when you pull cards day after day
• The kinds of questions to bring to the cards
• How to deal with a message you don’t like and how to use an explainer card
• Getting ready to pull a card

ABOUT PATTY

Patty Lennon, a former type-A corporate banker who discovered there was more to life than making money, is the best-selling author, keynote speaker, certified coach, and founder of The Receiving School®. She’s the resident oracle expert of Pause Magazine.

LINKS

• Make Space for Magic Book
• https://www.pattylennon.com/
• https://www.instagram.com/pattylennon/
• https://www.youtube.com/@PattyLennon
• Pause Magazine: Issue 5
• https://plansimple.com/let-go-and-receive-with-patty-lennon/
• https://plansimple.com/trust-your-calendar-with-patty-lennon/

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.

Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.

Here are three Doable Changes from this conversation:

• ENGAGE WITH A CARD. Let the image speak to you first. Notice what draws your attention, what emotions arise, what feels familiar or surprising. After receiving that, then turn to the guidebook message connected to the card.
• PULL A CARD FOR 14 DAYS. What happens when you pull a card for 2 weeks straight? (Or longer?) Pull a card every day and see what emerges over time.
• FOLLOW UP TO A CARD YOU DON’T LIKE. Ask for help understanding the card that upsets you. You can put the card aside and come back to it the next day. Or you can pull an explainer card from a different deck and see what that opens up for you.