“You don't hate selling. You hate not knowing how to get clients.”

–Steph Crowder

Are you just box checking and calling it sales?

Sales isn’t a personality thing, it’s a skillset you can learn. And if you’re running a business, it’s a skillset you need. You can be amazing at what you do, but you need clients or customers. That’s why I’m so excited about this conversation with Sales and Strategy Coach Steph Crowder.

Selling doesn’t have to feel sleazy and gross. And, in fact, it can be a relief to actually take charge of sales. Steph shows us easy ways to work taking action on sales into our days.

We talk about:

• The difference between sales and marketing and knowing your money making activities
• Personal outreach and real conversation — and the problem with the way we think about coffee chats
• How we’re playing it safe (even if it feels like we are putting ourselves out there)
• Making sales a habit — what happens when you stack small activities over time?
• Dropping the jargon and making your offer accessible to a 7-year-old
• Finding the lie your clients are telling yourself to fire yourself up to write

ABOUT STEPH

Steph Crowder is a Sales and Strategy Coach who helps entrepreneurs sell with courage, clarity, and confidence. A former Director of Sales Training at Groupon, she’s coached thousands of business owners to land clients quickly and scale into sold-out group programs using simple, authentic sales strategies. Steph also hosts the Courage & Clarity podcast and runs a multiple 6-figure business in under 20 hours as a mom of two.

LINKS

• https://stephcrowder.com/
• https://stephcrowder.com/podcast/
• https://www.instagram.com/heystephcrowder/
• https://www.linkedin.com/in/stephaniewuerdeman/

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.

Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.

Here are three Doable Changes from this conversation:

• HAVE A CONVERSATION. Schedule a conversation — not a sales call, a conversation. The people you meet might become customers or they might become someone who thinks of you when they hear somebody who needs what you do. Go into it with curiosity and openness.
• SPEND ONE HOUR A DAY ON MONEY MAKING ACTIVITIES. What if you spent one hour every day on money making activities? Not perfecting an Instagram reel or obsessing over the wording on your sales page, but activities that actually put you out there and may lead to making money. DMs, conversations, follow ups…
• COMPETE IN THE TIME OLYMPICS. Pick a timeframe — a few hours in an airport lounge, the time between drop off and pick up, a single morning — and challenge yourself to get an email series or landing page done.

Fall can change the order of things, and what worked a few weeks ago may not work quite the same way now. This is a chance to pause and create the rhythm that will serve us best in this season.

Right now, I’m figuring out what fall looks like for movement, meals, work, creativity, and family life. In this episode, I’m sharing why I’m thinking less about rigid routines and more about creating a rhythm that can expand and contract with real life.

I’ll also share a simple way to think about who you’re becoming, what matters most right now, and what you can anchor into your days and weeks, basically, how to create your fall rhythm.

When the season changes, the way we eat often needs to change too.

In this episode, I’m bringing you back to where Plan Simple began: food. I’m sharing how I’m resetting food in my own life this fall as our family rhythms shift, schedules change, and I pay closer attention to the energy I need for everything I want to do.

I’ll walk you through the simple questions I use to reset:

• Why does food matter to you right now?
• What was working before—and what isn’t working anymore?
• What are the actual circumstances of this season?
• What three things could make food feel easier and better right now?

We’ll talk about family dinners, feeding yourself when you work from home, seasonal rhythms, meal planning, grocery shopping, energy, and why food is an important part of productivity.

You don’t need a perfect meal plan. You need a food rhythm that works for the life you’re living now.