“It's hard to succeed as a woman if we leave parts of ourselves out of our vision…. We need inclusive plans to show up to our full life.”

You are not your business.

When we untangle ourselves from our businesses, when we make quarterly business goals that are separate from but aligned with our seasonal goals, we thrive in business and life.

I explain:

• The difference between seasonal and quarterly goals
• Why you might have more than four seasons and how to define your seasons
• How to think about both kinds of goals and the actions you’ll take
• Why our actions sometimes don’t look the way we think they will
• How you can move forward without hustling
• An amazing way to get support in creating and implementing both your seasonal and quarterly goals

LINKS

• https://plansimple.com/

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.

Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.

Here are three Doable Changes from this conversation:

• IDENTIFY YOUR SEASONS. Seasons and quarters don’t always align, and often we have multiple seasons of different lengths. For example, the holiday season might feel different from winter. You might have three weeks of back to school transition between summer and fall or maybe you think vacation, back to school, back to business … Identify the season you are in now and what is coming next.
• THINK ABOUT QUARTERLY GOALS. I give some questions in the podcast to help you identify your quarterly goals. Take some time to journal on those questions. What’s one goal for the next quarter?
• WHAT ARE THE OBSTACLES? Sometimes our actions seem a little out of place with our goals, but in addressing our obstacles they move us forward. For example, maybe before you can do the creative work you need on your book, you need to get more sleep. Or maybe you need to do mindset work on visibility before you can reach your marketing goals. Note the obstacles in the way of your goals. Identify actions you could take to move past them.

“Learning gets me excited about something new. And so I'm using that energy to really step into the fall and see how I'm wanting to meet these things that are already on the calendar.”

—Mia Moran

Learning new things doesn’t have to derail plans you already set. Learning can get you refocused and re-energized about what you are doing.

We’ve started Back to Business week, and there are so many ahas happening. It’s not too late to join — and even if you aren’t an entrepreneur, you’ll get a lot out of days 4 and 5.

Each day offers several 5-minute videos that are with so much greatness, and if you are overwhelmed by the idea of listening to 55 talks (which you can do in an hour a day for one week), I wanted to show you how I am weaving them in.

Let’s set up your fall and get you into learning and applying what you learn to the things you already plan to do.

LINKS

• https://plansimple.com/backtobusiness

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action.

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it.

Here are three Doable Changes from this conversation:

• CHOOSE YOUR FOCUS. You can’t do all the things at once. What do you really want to focus on this fall? Choose four for business and three for the rest of your life. Then get more specific. If one of your focus areas is marketing, where are you focusing within that? See the Back to Business week workbook 1 for a worksheet on this Doable Change.
• SET UP YOUR WEEKLY FLOW. We need to put the things we are going to do into time, and we do that with a weekly plan, but it helps to start with a weekly flow. So when will you work with clients? When will you spend time on the focus areas you chose? Block that out so you can see it visually.
• CREATE YOUR MORNING/CLOSING PRACTICES. How we start and end the day matters. A new season is a great time to reset your daily practices. What is the first thing you want to do each day? Think about a practice that will support your throughout the day or set you up with a strong start. What is the first thing you want to do when you start work? And finally, how will you signal to yourself that you are done working and close in a way that sets you up for the next day? Pick ONE of these routines to set up now. Once you are in practice with it, add one of the others.

“We come here with a soul blueprint and we know exactly what we came here to deliver, to learn and to give and who to give it to.”

–Gosia Gorna

In 5 minutes, Gosia Gorna taught me the idea of the expansion game and being able to expand yourself to be open to so many more possibilities than I think we often let ourselves be open to. I can’t wait for you to meet her.

The voices that try to protect us are voices of fear, and so often they keep us from expanding and doing what we were meant to do. Those times you procrastinate or don’t send out the email or make the call are your response to that fear. But the biggest fears are actually showing us where to go.

A loving community or coach can help you spread your wings and fly. Ready to expand?

We talk about:

• Playing with your fears
• Holding both sides of things
• What shifts when you approach things as a spiritual quest instead of a series of to dos
• Why “what do I need to do?” shouldn’t be the first question you ask yourself in the morning
• Breath and the courage to meet yourself
• The power of taking the time to just be

ABOUT GOSIA

Gosia Gorna is an award-winning coach, best-selling author, and international speaker. As the creator of the powerful fear release method 'The Expansion Game' and a business intuition trainer, she helps purpose-driven entrepreneurs and luminaries enhance their clarity, confidence, and visibility. With over 20 years of experience, Gosia supports impactful success by focusing on sharpening vision, fostering outstanding decision-making, and integrating business intuition as an essential business tool. Her mission is to turn fears into impactful successes, supporting change-makers in sharing their groundbreaking ideas, writing best-selling books, commanding the stage, and influencing globally. She is dedicated to helping clients achieve extraordinary outcomes in their fields.

LINKS

• Website: www.gosiagorna.com
• FB: https://www.facebook.com/gosia.gorna.1?locale=en_GB
• Youtube: https://www.youtube.com/@GosiaGorna
• The Expansion Game book: https://www.gosiagorna.com/the-expansion-game

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is how change happens.

Often we feel like our actions have to be huge to match the bigness of our desires, but we have seen over and over and over again that the little things add up. By stacking up a series of Doable Changes, you will create that big change that you crave. Choose the one that really resonates with you this week and really make it part of your life.

Here are Three Doable Changes from this conversation:

• SET THE INTENTION. Set an intention for what you want and see it done. Really see it done. Focus on being with it, being here. See if it shifts the feeling of the to dos.
• SET SURRENDER ALARMS. We need reminders to pause. Because these pauses are often 5–10 minutes, they can feel awkward to calendar. Try setting an alarm called Pause or Surrender or Just Be throughout your day. Use a pleasant sound, like a gong or bell. When it goes off, pause and just be for a few minutes.
• ASK EXPANSIVE QUESTIONS. To get the most from your intuition or angels, think about the kinds of questions you...

“We all know that when we write copy, we have to talk to the ideal person, but I find it's really easy to introduce bias and start talking about what you want or what you think they want and not what they actually want.”

–Mimi Zhou

Are you talking about the right things? Sometimes our copywriting misses the mark because we talk about what our potential clients or customers need … instead of what they actually want. I’m really excited to talk with conversion copywriter Mimi Zhou about how we really drive action with our writing.

You can be really good at what you do without being really good at talking about it. It can be hard to get out of our own heads and what we know. We need to use the language our clients or customers use. How do we do that?

We talk about:

• How to gather the data that drives the writing
• How to get a better response on questions on social media
• The kinds of numbers you need for the data to be relevant
• Selling one thing
• Trigger events in marketing
• Creating a timeline for that shows the before, the buy, and the steps in between

ABOUT MIMI

As a conversion copywriter, Dr. Mimi Zhou revels in customer research--because when you understand what your audience wants, you don't need to guess what they'll pay you for.

Her copywriting projects are built on a thorough research foundation where she studies info your audience provides through reviews, surveys, interviews, and more. Her ability to parse data into numerical information and read between the lines to hear what customers say beneath the surface helps her understand what customers want even when they don't tell you directly.

A fun fact about Mimi: Her path to becoming a professional researcher began at UC Berkeley and culminated in her PhD at New York University. Later, her belief that knowledge is power led her to seek copywriting training from the original conversion copywriter, Joanna Wiebe (founder, Copyhackers). So Mimi literally got a professional research degree and then studied copywriting with the original conversion copywriter herself!

LINKS

• https://mimizhou.com/
• https://www.instagram.com/mimithezhou/
• linkedin.com/in/mimizhou/

Mimi is also one of the amazing teachers for Back to Business Week. To learn how to write headlines that hook in your ideal reader (and so much more in over 50 5-minute teachings), get your free ticket to this event that will help you land in the new season: https://plansimple.com/backtobusiness

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action.

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it.

Here are three Doable Changes from this conversation:

• SURVEY YOUR READERS. Create an 8–10 question survey about what they need and where they are. Your goal is to stop guessing about what people want and be able to talk to them about what they want. Have you heard the advice to sell people what they want and give them what they need? To do that you need to hit what they really want, not what you think they need.
• ASK A MULTIPLE CHOICE...

“The more dialed in your messages, the more you're going to attract the right people.”

–Tiffany Neuman

You can be multi-passionate AND dialed in. If nicheing hasn’t worked for you or your brand is all over the place, check out this conversation with branding strategist Tiffany Neuman, who helps women find their message and step into their power as thought leaders.

Tiffany says defining your niche can be limiting and lead to a place where you get bored or want to blow up your business. Instead find the golden thread that ties all your offers together.

Getting your messaging dialed in makes it easier to talk about what you do and attract the right people.

We talk about:

• Cyclical habits on social media instead of a spray and pray approach
• Choosing spaces where you have fun
• What it looks like to dial in your message when you are multi-passionate
• What people think your brand is … and what it’s really about
• Creating a brand operating system
• What it really means to be a thought leader

ABOUT TIFFANY

Tiffany Neuman is a visionary branding strategist who helps driven women entrepreneurs make their message a movement. After 15 years in the corporate world, working with brands like Adidas, Stoli Vodka and Burt’s Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Tiffany now works with clients across the globe to help them 10x their sales and shine even brighter as thought leaders. She is a contributor for Entrepreneur and has been featured in Forbes multiple times as a branding expert.

LINKS

• https://yourlegacybrand.com/
• https://www.instagram.com/tiffanyneumancreative/
• https://www.linkedin.com/in/tiffanyneuman
• Make Your Message a Movement — starts September 9

Tiffany is also one of our dynamic teachers for Back to Business Week. Want to hear more from her? https://plansimple.com/backtobusiness

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.

Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.

Here are three Doable Changes from this conversation:

• DECIDE WHERE YOU WANT TO BE. You don’t have to be on all the platforms or show up every day. Decide where you have fun engaging with people on social. Decide how much showing up feels good. That might change by season or depending on what you have going on.
• FIND YOUR GOLDEN THREAD. What is the golden thread that ties all the things you do together? Listen to the examples in the podcast to help you think about what that looks like. Start listing all the things you do. Look for what runs through them all. Sometimes it helps to get outside ideas on this. Hearing what other people think you do for them can help you find that thread.
• EXPLORE THOUGHT LEADERSHIP. How do you feel about being a thought leader? A lot of women assume it’s not them. What’s...

“You are the value, not the tips and tricks, not the service, the product, you are the value.”

–Jude Charles

It’s not enough to share the lesson. You need to share the journey … and that’s where the story comes in. I loved talking with Jude Charles, about using story in our businesses.

When you tell a story — whatever the medium — the story becomes like a movie theater in people’s minds. The story sticks with them and triggers a reaction. They might forget the details of the tip or information you shared, but they will remember the story and make meaning from it.

To have that power, story should be specific. The details give it life. Jude demonstrates the level of detail that engages without overwhelming us.

We talk about:

• Noticing which stories are conversation starters
• Why we should stop devaluing our own stories
• Focusing on what’s there for you right now to get out of your own way
• Putting in the reps: Practicing telling the stories, even as an introvert, until you get more comfortable
• A 5-minute practice to find your own stories and testing those stories
• How to quickly prepare to speak and include stories

ABOUT JUDE

For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

LINKS

• https://judecharles.co/
• storybankjournal.com
• https://www.instagram.com/judecharles/

Jude is also one of our amazing teachers for Back to Business Week. To check out his story and learn about changing the story in your head, get your free ticket to this event that will help you land in the new season: https://plansimple.com/backtobusiness

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.

Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.

Here are three Doable Changes from this conversation:

• GATHER A STORY. Take 5 minutes at the end of your day to record a story. Think back about what happened. Pick something memorable. Then: Create a title. Tell what happened. Identify the lesson.
• DO THE REPS. Practice telling your story. One technique is to record it on your phone and then listen to it to get really familiar with your story and get comfortable with your own delivery.
• FIND THE STORY BEHIND THE LESSON. Do you have a tip or practice or other teaching you share often? What’s the story behind it? Can you reverse engineer to find the story that leads to the lesson? Because the story is what makes gives the lesson heart and is most likely to be what sticks with people or even moves them (even if they take a different lesson from it).

Now that kids are back to school, let's get revitalized and refocused on business. It’s hard to end the year strong when you’re struggling with feeling like the year itself is slipping away, not knowing what to prioritize, and juggling a new routine. What if it was as simple as creating a landing pad?

“Intuition lives in the pause, in the quiet … intuition is going to feel calm. It's going to feel like you're in flow.”

–Wendy Sterling

Are you overthinking things? Listening to fear? Let’s change that. Let’s listen to your intuition and get you in flow with this conversation with intuitive business coach Wendy Sterling.

Wendy reminds us that Intuition lives in your body, not your mind. We talk about how to tune into your body and be present with yourself more.

It seems counterintuitive when you are rushing around trying to do all the things, but taking a minute to breathe, center, and check in with yourself and listen to the whisper of your intuition makes a huge difference.

We talk about:

• How Mia listened to her intuition and brought more ease to a process
• Trusting your intuition and that you’ll come out okay on the other side
• Staying open to how you get business and how abundance comes to you
• The power in the pause — and why pausing isn’t doing nothing
• Recognizing the learning and growth in the obstacles we face and our failures or mistakes
• The power of collaboration and connections

ABOUT WENDY

Wendy Paige Sterling is a Transformation Coach who empowers female business owners to disrupt their industries by harnessing the power of their intuitive "I Can" voice to create impactful and fulfilling businesses. Using her proprietary Chrysalis-Effect methodology, she helps clients reconnect with their soul's wisdom, transforming trauma into a source of power and aligning business practices with personal passions and core values. A sought-after speaker and two-time international best-selling author featured on NBC, Good Day LA, and Daily Blast Live, Wendy is known for her no-nonsense coaching style, guiding ambitious disruptors to navigate significant life transitions, embrace challenges, and achieve profound personal and professional transformations. As the host of "The Power In The Pause" podcast and creator of the “I Can” movement, Wendy continues to inspire a global audience to embrace their intuitive capabilities and reconnect with their soul's purpose and mission.

LINKS

• https://wendypaigesterling.com/
• Wendy is also one of our amazing teachers for Back to Business Week. Want to hear more from her? https://plansimple.com/backtobusiness

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action.

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it.

Here are three Doable Changes from this conversation:

• TAP INTO YOUR BODY. Start paying attention to where you feel things. Where does fear show up in your body? What does it feel like? Where does intuition show up? What does that feel like? Check in with your body when you are reacting to things or making a decision and start to learn where and how you feel things.
• PAUSE, BREATHE, LISTEN. There is power in the pause. Try pausing and taking a deep, diaphragmatic breath. Get grounded and settled. Then listen to the wisdom available to you. It will be a whisper. This can take 5 minutes. Try it throughout your day.
• RETHINK AN OBSTACLE. One piece of mindset work is looking at obstacles as opportunities. What can you learn from an obstacle, setback, or mistake? How can you change or do something