Jody Maberry is a seasoned podcaster, content creator, and business strategist known for his work with high-profile executives like Lee Cockerell. He has helped launch and grow numerous podcasts, build impactful courses, and guide senior executives in shaping their post-corporate careers. In this episode, Jody shares insights into podcasting, content creation, and the evolution of his work in helping leaders transition to their next chapter.

1. "When you have to show up every week with something to say, you actually start to find out what you believe in."
2. "There’s nothing new except what has been forgotten."
3. "If you even have a little bit of interest in podcasting, just start doing it."

In this episode, Jody Maberry and Mike Simmons dive deep into the evolution of podcasting and content creation. Jody shares how podcasting has changed over the years, why it’s easier than ever to get started, and how he helps executives transition from corporate careers to creating their own platforms. They also explore the power of AI in content creation and why having a podcast—even if you don’t monetize it—is a valuable tool for personal and professional growth.

1. Podcasting as a Catalyst for Clarity

• Recording a podcast regularly forces you to articulate and refine your ideas.
• The discipline of speaking weekly helps shape and develop strong viewpoints.
• Even if you don’t publish episodes, podcasting is a powerful way to process thoughts.

2. The Evolution of Podcasting Technology

• Tools like pocket-sized microphones make recording easier than ever.
• AI-generated show notes save time and improve efficiency.
• New platforms like NotebookLM summarize content and generate podcast-style conversations.

3. Navigating the “What’s Next” for Senior Executives

• Many executives struggle with feeling less relevant after leaving corporate roles.
• The challenge is translating decades of experience into a digestible, engaging format.
• Creating content—whether podcasts, books, or courses—helps preserve and share their expertise.

4. The Power of Relationships in Content Creation

• Jody met Mike through their mutual connection with Lee Cockerell.
• Communities formed around content—whether podcasts or masterminds—have long-term impact.
• Shared experiences and collaboration lead to new ideas and opportunities.

5. The Realities of Podcast Longevity

• While millions of podcasts exist, only a small fraction are consistently updated.
• Success in podcasting comes from consistency, not necessarily the number of listeners.
• The average podcast fades out after just 10 episodes—sticking with it is a differentiator.

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