Podcasting continues to be popular for businesses, but how do they know if they are successful or not? Most businesses quit podcasting, unsure of if they ever had an ROI.

In this episode of Profitcast, Seth Silvers and The Real Brian talk through the Business Podcast Roadmap and identify what businesses should be paying attention to know if they are on the right track. If you want to start a podcast that is profitable, this is the roadmap.

Seth Silvers is the founder of Story On, a podcast production company helping businesses leverage podcasting as a powerful marketing tool.

If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

https://www.storyon.co/

https://www.linkedin.com/in/sethsilvers/

The Real Brian:

https://www.realbrianshow.com/

https://www.youtube.com/c/TheRealBrian

Why do so many business podcasts start with enthusiasm but fade away within months? Is it bad advice, unrealistic expectations, or something else entirely?

In this episode, Profitcast kicks off a new chapter with The Real Brian and our new host, Seth Silvers, now on YouTube for the first time too!

Why do 90% of podcasts fail? How can you avoid becoming part of that statistic? The Real Brian and Seth share their firsthand experience working with businesses on launching and growing podcasts.

They debunk common myths and begin to provide a clear roadmap for businesses to create a profitable podcast that stands the test of time.

The Real Brian has been in the podcasting world since 2014, hosting Profitcast and numerous other shows, including those for businesses looking to establish their online presence through podcasting.

Seth Silvers is the founder of Story On, a podcast production company helping businesses leverage podcasting as a powerful marketing tool.

Topics explored in this episode:

(00:00) Welcome to the new chapter of Profitcast

(02:00) Why most business podcasts fail within a year

(06:35) The myths of podcasting success

(10:40) The role of expectations in podcast longevity

(15:15) Is podcasting a viable business growth tool?

(19:01) Why most podcasting advice doesn’t work

(23:26) The importance of storytelling in podcast marketing

(28:10) Creating a podcast strategy that actually works

If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

https://www.storyon.co/

https://www.linkedin.com/in/sethsilvers/

The Real Brian:

https://www.realbrianshow.com/

https://www.youtube.com/c/TheRealBrian

It's time to do some evaluation here on Profitcast. To do this, we're taking a break and going through our numbers and our future plans. But we're not the only ones who should be doing this.

Listen in to here what we'll be reviewing, why we think it's important, and when you can expect more new episodes.

Check out all of our episodes at https://www.rockmypodcast.com