Felicity Porter is a Marketing Analyst at Ready Artwork, a digital marketing agency dedicated to B2B services. Starting as an intern, Felicity has quickly climbed the ranks within the company due to her adaptability and problem-solving prowess. She holds a marketing degree from Cal Poly Pomona, where she participated in extracurricular activities like FBLA (Future Business Leaders of America) to hone her skills. Felicity's expertise spans SEO, digital marketing strategies, and leveraging data-driven insights for business growth.

Breaking into the world of digital marketing can be both exciting and daunting. With so many tools, strategies, and evolving trends, how does anyone survive and thrive in this dynamic industry? What does it take to rise through the ranks and make a lasting impact?

According to Felicity Porter, an emerging talent in digital marketing, adaptability is key to thriving in the industry. She emphasizes that being open to learning and embracing new tools is essential for overcoming challenges and seizing opportunities in the fast-paced digital landscape. Felicity also highlights the importance of persistence, noting that success in digital marketing isn't just about mastering technical skills but about maintaining the determination to navigate setbacks and continuously improve. Her journey from intern to marketing analyst demonstrates how a willingness to learn and a problem-solving mindset can rapidly advance your career.

In this episode of RAW Spotlight, Felicity Porter, Marketing Analyst at Ready Artwork, is interviewed by Chad Franzen of Rise25 about how to start and advance a thriving career in digital marketing. They discuss the importance of starting early, the role of persistence in career development, and the power of leveraging data for effective decision-making.

Augustin Leung is the Owner and President of Brooks Street Consulting, a go-to-market product company. As a veteran of the transportation industry, he began his career in the automotive aftermarket sector before working in high-tech manufacturing, supporting clients like Thomas Built Buses and Ferrari. With more than a decade of experience in vehicle safety, Augustin has held executive positions and served on safety committees shaping strategies for passenger and pedestrian safety.

Bringing a product to market requires more than simply generating an idea, developing it, and launching it to the public. There are crucial components that determine how the market will respond and the product’s overall performance. How can you ensure your product is ready for launch?

Go-to-market specialist Augustin Leung states that all products must serve a purpose, whether solving a problem or simplifying a task. After identifying the purpose, you must position your product’s benefits and features to consumers through a strong sales and marketing strategy. Technical products require a more in-depth process of adhering to market requirements for development, engineering, quality control, manufacturing, and delivery while aligning with user needs. Once you launch the product, you must update it consistently to adapt to market trends and changing customer demands.

Tune in to this episode of RAW Spotlight as Victor Huynh welcomes Augustin Leung, the Owner and President of Brooks Street Consulting, to talk about product go-to-market strategies. Augustin describes his vast experience developing and launching products in the transportation industry, how he conceptualizes and builds safety products, and the technical aspects of product launches.

Maggie So is the Founder of Glasshopper Services Inc., which provides accounting, back office, and operations support for start-ups and growing companies. With over seven years of experience, she has become a leader in streamlining operations and aiding strategic decision-making. Blending her passion for psychology and business, Maggie also thrives as an executive and leadership coach. As a businesswoman, coach, and mother, Maggie offers a unique perspective on cultivating leadership styles and achieving work-life balance.

Effective leadership is more than managing a team; it's about cultivating self-awareness, embracing change, and building genuine connections. How can entrepreneurs create a resilient business while remaining adaptable and focused on personal growth?

According to Maggie So, a seasoned entrepreneur and leadership coach, successful leadership starts with self-reflection and a willingness to adapt. She emphasizes the importance of understanding your strengths and weaknesses and acknowledging that personal growth often requires modifying goals as life circumstances evolve. Maggie also highlights the significance of mutual trust and open communication, noting that leaders who cultivate reciprocal trust and encourage constructive feedback create a culture of shared responsibility and continuous improvement. This approach strengthens team dynamics and lays the groundwork for long-term success.

In this episode of RAW Spotlight, host Emily Au sits down with Maggie So, Founder of Glasshopper Services Inc., to discuss actionable strategies for effective leadership. Maggie explores how self-awareness and adaptability are essential for thriving in business and life and offers advice on building trust and delegating responsibilities. She also shares practical tips on optimizing team potential to achieve a sustainable work-life balance.

Andrew Chou is the Founder and Managing Partner at Wealthify Partners, which focuses on identifying and utilizing the latest technology in financial planning to help their clients plan, grow, and preserve their wealth. Andrew began his career as a financial planner in San Francisco before climbing the corporate ladder at Fidelity Investments and TD Ameritrade in senior roles. Seeking a better work-life balance, he founded Wealthify Partners. His passion for community betterment led him to a successful election into the Diamond Bar City Council in 2018, where he also served as Mayor in 2023 and is currently a member. Andrew's commitment extends beyond public office; he's involved in various nonprofit boards, continuously working towards amplifying community voices and empowering the next generation.

Balancing a demanding career in finance with public service responsibilities is no easy feat. How do you successfully manage both while making a meaningful impact on your community? And what drives someone to take on these dual roles in the first place?

Andrew Chou, a seasoned financial planner and local government leader, offers a unique perspective on this balancing act. He believes that having a purpose beyond the pursuit of wealth or power is the key to success. Understanding your why and having a passion or cause that fuels you is crucial for long-term success. This mission-driven approach not only shapes a successful career but also guides one's contributions to the community. Andrew stresses the importance of mentorship, advising aspiring leaders to pursue their passion while creating a positive impact. His journey shows that with a clear purpose, the pursuit of money becomes secondary and naturally follows.

In this episode of RAW Spotlight, host Victor Huynh sits down with Andrew Chou, Founder and Managing Partner at Wealthify Partners, to discuss how he seamlessly integrates finance, mentorship, and community service into his life. Andrew talks about the challenges of succession planning for business owners, staying ahead of industry changes, and building a purpose-driven career. He also shares his passion for mentoring youth and inspiring the next generation of civic leaders.

Emily Au is the Co-founder and the Marketing Director of Ready Artwork, a digital marketing agency dedicated to B2B services. The agency was originally founded as a graphic design partnership by Emily and Victor Huynh while they were in college and has since evolved into a full-service provider. Emily graduated in 2003 and immediately transitioned her freelance work into a thriving business that adapts to the ever-changing digital landscape. Emily specializes in UI/UX design and believes in continually learning and staying flexible in the industry.

Many businesses struggle to stay ahead in today's fast-paced digital landscape. As the world of B2B marketing continues to evolve, staying updated with the latest strategies is crucial to ensuring your brand remains competitive. What key elements can drive your business to success in this dynamic environment?

According to Emily Au, a seasoned digital marketing expert, being adaptable and continually learning are the keys to thriving in the B2B space. She highlights the importance of balancing design principles and business objectives to create solutions that address client needs. Whether optimizing typography for digital platforms or integrating the latest tools and trends, Emily emphasizes that maintaining flexibility and a commitment to innovation ultimately leads to impactful results.

In this episode of RAW Spotlight, Emily Au, Co-founder and Marketing Director of Ready Artwork, is interviewed by Chad Franzen of Rise25 to discuss cutting-edge strategies for B2B success. Emily shares how Ready Artwork has evolved over the years to meet the changing needs of its clients, the significance of UI/UX design in driving engagement, and why adaptability is essential in the ever-changing digital marketing landscape.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Running a digital marketing agency requires more than just creativity and design skills; it demands resilience, adaptability, and a deep understanding of business dynamics. How can an agency not only survive but thrive in a rapidly evolving landscape while ensuring clients achieve sustainable growth?

According to Victor Huynh, a seasoned entrepreneur and marketing expert, the key lies in continuous learning and adaptability. He highlights that understanding the challenges of running a business — such as cash flow management, navigating tax laws, and staying updated with digital trends — is crucial. This broad expertise allows his agency to deeply empathize with clients and craft strategies that align with their unique needs. By blending data-driven insights with creative testing, Victor ensures that every campaign resonates with the audience and drives tangible business results.

In this episode of RAW Spotlight, Victor Huynh, CEO and Head of Digital Strategy at Ready Artwork, is interviewed by Chad Franzen of Rise25 to discuss how Ready Artwork goes beyond design to power business growth. They explore the challenges of running a digital agency, the balance between creativity and data, and the importance of clear brand messaging. Tune in to learn how Victor's holistic approach drives his clients’ success.