In this episode of the Rocket Chiro Podcast, Dr. Jerry Kennedy discusses the critical role of patient education in chiropractic care. He emphasizes the importance of understanding and communicating from the patient's perspective, rather than imposing the chiropractor's views.

He explores the nuances of patient management, the significance of long-term care, and how to effectively educate patients about their health and chiropractic benefits.

Jerry encourages chiropractors to build relationships with patients, tailor communication to individual needs, and recognize that not all patients will follow the same path in their chiropractic journey.

Takeaways

- Patient education is essential for effective chiropractic care.

- Understanding the patient's perspective is crucial for communication.

- Chiropractors should tailor their explanations to individual patient needs.

- Not all patients will use chiropractic care in the same way.

- Long-term care is beneficial for certain patient demographics.

- Chiropractors must lead their practices while respecting patient choices.

- Effective communication can enhance patient relationships and outcomes.

- Educating patients helps them make informed decisions about their health.

- Chiropractors should identify candidates for long-term care based on their needs.

- Building rapport with patients can lead to better care and understanding.

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Denver chiropractor, Dr. Chris Dorsa joined me to have a conversation on the podcast this week. I discovered Chris after doing a deep dive into the top chiropractors on Instagram.

Chris is an interesting chiropractor. He seems to match to the beat of his own drum. So I reached out to him and asked him if he would come on the podcast and talk chiropractic and social media. He agreed.

In this chiropractic podcast episode, I talk to Dr. Chris Dorsa about being a chiropractor. We talked about how he got started on Youtube and Instagram. We talked about how his content has changed over time and what he has planned for his future.

This podcast was just a fun conversation with a fellow chiropractor. I hope you enjoy it as much as I did. Check it out.

Follow Dr. Chris Dorsa:

• Chris on Instagram
• Chris on YouTube

In this conversation, Jerry and Chris explore the intersection of chiropractic practice and social media influence. Chris shares his journey from being a traditional chiropractor to becoming a social media influencer, discussing the challenges and opportunities that come with this dual identity.

They delve into the importance of authenticity, branding, and attracting the right patients, as well as the role of appearance in building trust with clients. The discussion highlights the evolving landscape of chiropractic content creation and the significance of creating a unique brand that resonates with a specific audience.

In this conversation, Jerry and Chris delve into the intricacies of chiropractic practice, emphasizing the importance of understanding patient-doctor dynamics, the need for tailored communication, and the significance of managing patient expectations. They discuss the evolution of content creation in chiropractic, the importance of building a personal brand, and the role of social media in shaping the future of the profession.

The dialogue highlights the challenges and opportunities within chiropractic care, advocating for a more personalized approach to patient interactions and the potential for social media to enhance the profession’s visibility and credibility.

Takeaways From This Podcast Episode:

• Chris started as a chiropractor and evolved into an influencer.
• Social media allows for broader audience engagement.
• Authenticity attracts the right patients to your practice.
• Building a unique brand is essential in a crowded market.
• Patients feel more comfortable in a casual environment.
• It’s important to be selective about the patients you attract.
• Content creation can enhance professional authority.
• Trust is built through genuine interactions and content.
• The right appearance can help establish trust with patients.
• Navigating patient relationships requires adaptability and understanding. Understanding the gap between patients and doctors is crucial.
• Tailoring communication to the patient’s perspective enhances understanding.
• Managing patient expectations is key to successful treatment outcomes.
• Content creation in chiropractic is evolving with audience feedback.
• Building a personal brand can enhance a chiropractor’s authority.
• Social media can positively impact the chiropractic profession.
• Listening to patients is essential for effective care.
• Chiropractors should avoid cookie-cutter treatment approaches.
• Improving speaking skills can enhance on-camera presence.
• The future of chiropractic lies in adapting to new media and communication methods.

A lot of chiropractors struggle with procrastination. They say they are going to do something, but they drag their feet. They will get to it someday, but someday never comes.