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  • Chiropractic Education From Your Patients Point of View

    Chiropractic Education From Your Patients Point of View
    2024/11/14

    In this episode of the Rocket Chiro Podcast, Dr. Jerry Kennedy discusses the critical role of patient education in chiropractic care. He emphasizes the importance of understanding and communicating from the patient's perspective, rather than imposing the chiropractor's views.

    He explores the nuances of patient management, the significance of long-term care, and how to effectively educate patients about their health and chiropractic benefits.

    Jerry encourages chiropractors to build relationships with patients, tailor communication to individual needs, and recognize that not all patients will follow the same path in their chiropractic journey.

    Takeaways

    - Patient education is essential for effective chiropractic care.

    - Understanding the patient's perspective is crucial for communication.

    - Chiropractors should tailor their explanations to individual patient needs.

    - Not all patients will use chiropractic care in the same way.

    - Long-term care is beneficial for certain patient demographics.

    - Chiropractors must lead their practices while respecting patient choices.

    - Effective communication can enhance patient relationships and outcomes.

    - Educating patients helps them make informed decisions about their health.

    - Chiropractors should identify candidates for long-term care based on their needs.

    - Building rapport with patients can lead to better care and understanding.

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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    29 分
  • Chiropractor or Influencer? A Podcast with Denver Chiropractor Dr. Chris Dorsa

    Chiropractor or Influencer? A Podcast with Denver Chiropractor Dr. Chris Dorsa
    2024/11/07

    Denver chiropractor, Dr. Chris Dorsa joined me to have a conversation on the podcast this week. I discovered Chris after doing a deep dive into the top chiropractors on Instagram.

    Chris is an interesting chiropractor. He seems to match to the beat of his own drum. So I reached out to him and asked him if he would come on the podcast and talk chiropractic and social media. He agreed.

    In this chiropractic podcast episode, I talk to Dr. Chris Dorsa about being a chiropractor. We talked about how he got started on Youtube and Instagram. We talked about how his content has changed over time and what he has planned for his future.

    This podcast was just a fun conversation with a fellow chiropractor. I hope you enjoy it as much as I did. Check it out.

    Follow Dr. Chris Dorsa:

    • Chris on Instagram
    • Chris on YouTube
    Show Notes:

    In this conversation, Jerry and Chris explore the intersection of chiropractic practice and social media influence. Chris shares his journey from being a traditional chiropractor to becoming a social media influencer, discussing the challenges and opportunities that come with this dual identity.

    They delve into the importance of authenticity, branding, and attracting the right patients, as well as the role of appearance in building trust with clients. The discussion highlights the evolving landscape of chiropractic content creation and the significance of creating a unique brand that resonates with a specific audience.

    In this conversation, Jerry and Chris delve into the intricacies of chiropractic practice, emphasizing the importance of understanding patient-doctor dynamics, the need for tailored communication, and the significance of managing patient expectations. They discuss the evolution of content creation in chiropractic, the importance of building a personal brand, and the role of social media in shaping the future of the profession.

    The dialogue highlights the challenges and opportunities within chiropractic care, advocating for a more personalized approach to patient interactions and the potential for social media to enhance the profession’s visibility and credibility.

    Takeaways From This Podcast Episode:

    • Chris started as a chiropractor and evolved into an influencer.
    • Social media allows for broader audience engagement.
    • Authenticity attracts the right patients to your practice.
    • Building a unique brand is essential in a crowded market.
    • Patients feel more comfortable in a casual environment.
    • It’s important to be selective about the patients you attract.
    • Content creation can enhance professional authority.
    • Trust is built through genuine interactions and content.
    • The right appearance can help establish trust with patients.
    • Navigating patient relationships requires adaptability and understanding. Understanding the gap between patients and doctors is crucial.
    • Tailoring communication to the patient’s perspective enhances understanding.
    • Managing patient expectations is key to successful treatment outcomes.
    • Content creation in chiropractic is evolving with audience feedback.
    • Building a personal brand can enhance a chiropractor’s authority.
    • Social media can positively impact the chiropractic profession.
    • Listening to patients is essential for effective care.
    • Chiropractors should avoid cookie-cutter treatment approaches.
    • Improving speaking skills can enhance on-camera presence.
    • The future of chiropractic lies in adapting to new media and communication methods.
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    55 分
  • Chiropractors Need To STOP Procrastinating

    Chiropractors Need To STOP Procrastinating
    2024/10/30

    A lot of chiropractors struggle with procrastination. They say they are going to do something, but they drag their feet. They will get to it someday, but someday never comes.

    One of the things I say a lot is. “The future YOU who is more successful knows things you don’t currently know and has habits that you currently don’t have.” If that’s true…and it is…procrastination is the enemy of your success. At some point, you must stop thinking about doing things and start doing them. In this chiropractic podcast episode, I talk about the common reasons why chiropractors procrastinate. I discuss the dangers of procrastination, and I encourage chiropractors to get to work. Let’s talk about it. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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    21 分
  • Pros & Cons of Being an Introvert Chiropractor

    Pros & Cons of Being an Introvert Chiropractor
    2024/10/21

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

    I’ve spent a lot of time talking with chiropractors who are introverts. Because I’ve discussed my introvert nature on the podcast before, chiropractors feel comfortable opening up to me about their introvert struggles.

    Most introverts view their introverted nature as a curse. It’s a burden that may keep them from being as successful as the extrovert chiropractors in their town. But I’m here to tell you that being an introvert doesn’t automatically mean you are going to fail as a chiropractor. In fact, sometimes being an introvert can help.

    In this chiropractic podcast episode, I talk about the pros and cons of being an introverted chiropractor. I discuss what introverts have to do that extroverts don’t. I talk about the ways that being an introvert can help. I also give a few simple tips that will help introvert chiropractors be more successful.
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    29 分
  • Chiropractors Need To Focus On What’s Important & Worry About What They Can Control

    Chiropractors Need To Focus On What’s Important & Worry About What They Can Control
    2024/10/15

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

    For most chiropractors, being a chiropractor isn’t like having a 9-5 job. Being a chiropractor is like having multiple 9-5 jobs. There are always more things to do than there is time. That’s why being a chiropractor can be very overwhelming.

    In this chiropractic podcast episode, I talk about why it’s important for chiropractors to focus on the important things. I discuss the value of delegating tasks. I also talk about why it’s important to put their energy into areas that they can control and not to worry about the things that they can’t. Let’s talk about it.
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    25 分
  • Better Patient Communication For Chiropractors

    Better Patient Communication For Chiropractors
    2024/10/08
    The Rock at Chiro Podcast - Episode on Patient Communication Host: Jerry Topic: Patient Communication Tips for Chiropractors Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Introduction: "Welcome, everybody, to another episode of The Rock at Chiro Podcast! This is the business and marketing podcast for chiropractors. My name is Jerry, and today, we’re talking about patient communication. Specifically, I’ll share a few tips and insights that can help improve your interactions with patients. This is a deep topic, and we’ll only scratch the surface today, but these pointers should help you build a solid foundation for better communication in your practice." The Importance of Communication in Chiropractic: "Chiropractors are in the people business—there's no getting around it. One thing I often joke about is how much easier being a chiropractor would be if it weren’t for the people! Of course, this applies to any profession dealing with people. Whether you're a pastor, a leader, or in another service-oriented role, communication is key. The better we are at communicating, the better the expectations, process, and overall relationships with our patients will be. Still, even if you're great at communicating, there will be conflicts or challenges. Some people, due to personality differences or other reasons, just aren’t a great fit for your practice. But with effective communication, you can minimize issues and improve outcomes. When chiropractors are new, many of their problems—like patient follow-through, missed expectations, or upset patients—stem from poor communication. Most people don’t get upset with how you run your business; they get upset because they thought you ran it differently." Communication as a Skill: "The good news is that communication is a skill you can develop. Even if you’re naturally good with people, you shouldn’t rely solely on your talents. Having a method to your communication will make your practice more successful. Practice and refine your skills—it will pay off in the long run." Quick Announcement: "Before diving deeper, let me share a couple of things about Rocket Chiro. If you're a chiropractor getting started or feeling stuck, check out my Next Step program. It's affordable, month-to-month, and designed to help you get unstuck or start strong with business and marketing support. Also, your website should be a huge advocate for your practice. If it’s not attracting new patients or representing you well, you need a better one. At Rocket Chiro, we offer affordable, lightweight, new patient-focused websites for chiropractors. Check them out. If you also need help with Google Ads or SEO, I offer those services as well, though they are more expensive. I’d love to be on your shortlist of people to consider when seeking help in those areas." Key Tips for Better Patient Communication: Have a Plan for Interactions: "It’s important to go into interactions with patients, whether at a health fair, a consultation, or a regular visit, with a plan. Don’t just wing it. If you have a clear objective—like identifying the right patients for your practice or getting them to schedule an appointment—it will streamline communication. Without a plan, you’ll have quality control issues and waste time. For example, when you’re at a health fair, quickly discern whether someone just wants tips or is actually interested in becoming a patient. Move them along accordingly." Listen Actively: "Listening is essential, though it’s something I personally struggle with. Don’t think about what you're going to say next while the patient is talking. Use active listening techniques—like nodding or repeating back what they’ve said—to show that you understand their concerns." Stay on Track: "Conversations can easily veer off course. Know the purpose of your discussion and guide it back when necessary. This helps ensure both you and the patient achieve the desired outcome from your interaction." Keep It Simple: "Patients don't retain lots of information. Simplify your communication, especially when it comes to explaining their treatment plan or what they can expect. Focus on the main points and avoid overwhelming them with details. Like a website, keep the primary focus clear and guide them through the process." Tailor Your Communication to the Individual: "Make your communication specific to the patient's needs. When they express concerns or goals, respond to them directly instead of delivering a one-size-fits-all message. For example, if they want to get back to hiking or riding their motorcycle, explain how your ...
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    26 分
  • Simple Chiropractic Marketing Structure That Will Help You Grow Your Chiropractic Practice

    Simple Chiropractic Marketing Structure That Will Help You Grow Your Chiropractic Practice
    2024/09/19
    Chiropractors like to tell people that they are “a chiropractor who does something different” or that they “aren’t like most chiropractors.” I’m not sure what percentage of chiropractors say they are different, but it could be the majority, which is funny if you think about it. If EVERYONE is different, no one is different. Just something to think about. Anyway, I’m getting sidetracked. The reality is that chiropractors are different. I know that from my time as a chiropractor and I know it because I’ve worked with hundreds of chiropractors over the last several years. When I create podcasts and in-depth trainings for chiropractors, I try to keep in mind that chiropractors have different practice styles, talents, and opportunities. My goal has never been to populate the chiropractic profession with a bunch of little Dr. Jerry Kennedys. ONE of me is MORE than enough. That’s why I’ve always tried to focus on concepts and principles more than how I would specifically run a practice. We live in a world today where chiropractors have a LOT of marketing options. Some chiropractors get overwhelmed by trying to do them all. Other chiropractors get overwhelmed so they don’t try to do any of them. Either extreme is a recipe for disaster. To keep things simple and help chiropractors avoid marketing overwhelm, chiropractors should categorize their marketing into 3 categories: internal, external, and retention. Let me explain. Internal Marketing Internal marketing is when chiropractors use their existing patients to get more patients. Basically, we are talking about a referral-based practice. Referral-based chiropractic practices are often considered the golden goose of chiropractic practices. Although, some referrals do “just happen” there are things that chiropractors can and should do to ensure that as many referrals happen as possible. This is also true about online reviews, which is sort of like a modern-day referral. Some people leave reviews without being asked. Most people don’t. If you want more reviews and the benefits that come from them, you should have a system in place to get more reviews. External Marketing External marketing is when chiropractors reach out to people who are not existing patients in order to attract them into their practice. When chiropractors first get started, EVERYTHING is external marketing because new chiropractors don’t have many patients. External marketing can be online or offline. External marketing can be cheap (shaking hands and kissing babies) or expensive (paying for marketing help). External marketing can be short-term or long-term. Generally speaking, there are external marketing options available to every chiropractor. The important thing is that chiropractors have an external marketing strategy and that they focus on the external marketing that makes the most sense for their practice. When chiropractors are new, they should focus on marketing that is affordable and fast. You don’t want to take big financial swings when you have an extremely limited budget. And you also don’t want to focus all your energy on long-term marketing, when you need patients NOW. Once a chiropractor has some practice momentum, their external marketing often changes. They can afford to pay someone for help with Google ads. They can invest in chiropractic SEO which is a more long-term marketing strategy. Regardless of whether you are just getting started or your practice has been around for 20 years, there need to be people in your local community who are finding out about your practice this month who didn’t know about your practice last month. Most of the time, that happens through some form of external marketing. Retention Marketing Retention marketing is like internal marketing in the sense that you are dealing with existing patients. But the goal of retention marketing is to make sure your patients follow through with their recommendations, and that you maintain the doctor-patient relationship for as long as possible. I’m not at all advocating unnecessary care or patient manipulation tactics. However, people don’t understand chiropractic or how their body works. If left to their own devices, people will assume that chiropractic is only for acute care and the instant that they feel better, their body is completely better. Chiropractors who are not proactive about retention will typically have a leaky-bucket practice. Patients rarely complete their initial recommendations. The chiropractor often doesn’t do a good job establishing a long-term relationship with their patients. The result is that people leave early and they rarely come back. That’s no good. Conclusion Chiropractors don’t have to go about marketing their practice the same as everyone else. In fact, they shouldn’t. Chiropractors are different…not just because they do different things within the practice itself, but because they are different people. A chiropractor’s personality,...
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    25 分
  • Mindset vs Habits: Which is More Important For Chiropractors?

    Mindset vs Habits: Which is More Important For Chiropractors?
    2024/09/16

    The other day someone asked me what an abundance mindset meant to me. Honestly, it made me roll my eyes. I was thinking, “Here we go. One of these manifest your future guys.”

    I know this isn’t going to set well with a percentage of chiropractors, but I’m going to say it anyway. The law of attraction is stupid. You aren’t God. You aren’t a little god. You don’t create the world around you with your thoughts. You don’t manifest anything.

    There…I said it. It felt good, too.

    Now, don’t get me wrong. I know mindset is important. How you think impacts how you act. How you act impacts your life. So in that sense, mindset does impact your life, but only as much as it impacts your actions.

    If you could only pick one, I would tell you to get your habits right before worrying about getting your mind right. I don’t particularly care how you feel about the task at hand, positive habits will move the needle regardless of how you feel.

    A positive mindset alone is of little value. There is no scenario where you can think yourself into the life of your dreams. Sooner or later, you are going to have to put the rubber to the road…pen to paper. If you want to change your life, you are going to have to work for it.

    With that said, it’s easier to have good habits when you have a good attitude. A positive mindset can give you the energy and motivation needed to work hard. A positive mindset may help you stay the course at times when you might have otherwise quit.

    That’s why the best-case scenario for your success is for you to have positive habits AND a positive mindset. They work hand-in-hand, but the driving force for your success will be your positive habits.

    We live in a world that overemphasis the power of thoughts. There are people out there who are so convinced that they can manifest things that they aren’t honest to themselves or anyone else about their situation.

    They act as if admitting that they are struggling or saying that their practice isn’t doing as well as they would like is some sort of death nail to their future best life. People like that go around living life like the people in the Lego Movie, “EVERYTHING IS AWESOOOOME!!!”

    If that’s something you struggle with, let me ease your mind. Your thoughts and words don’t have that sort of power. You aren’t God….which is a good thing.

    You aren’t going to wreck your future blessings in life by admitting that you are currently having a hard time. The reason you are struggling is because you don’t know what you are doing and you have bad habits. It’s not because you complained when you should have said something positive.

    Lying is never good…even when you are doing it to yourself. And if you keep telling yourself that everything is fine when everything isn’t fine, that’s exactly what you are doing. My suggestion is that you be honest with yourself.

    Don’t think more highly of yourself than you should. Don’t think less of yourself than you should. Have an honest mindset. If you need help, ask for help. If you don’t know what you are doing, start learning.

    The future, more successful YOU knows things that you don’t currently know and has habits that you don’t currently have. So work on that. Start learning new things. Start developing better habits. That’s how you’ll become the person you want to become.

    OH…and it doesn’t hurt to have a good attitude along the way.

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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    19 分