Today, it's a solo episode from Jovana sharing some of the marketing automation principles that keep us on the straight and narrow, when it comes to building automations.

There are 10 things that we like to keep front and center when creating automations or working with clients.

And these are:

1. Work less, convert more
2. Simplicity
3. If you set it and forget it, you will regret it
4. If the work doesn't require creativity, automate it, delegate it or leave it - Naval Ravikant, https://www.air.chat/naval
5. Your consumer is not stupid, they are your wife, Peep Laja, Conversion XL
6. If in doubt, always choose native
7. Amplify what's working
8. When things go wrong, go back to the start
9. Test, test, test, and test

Bonus:

10. Automate responsibly - Chris Davis from Automation Bridge

Do you have any guiding principles you'd like to share? Let me know in the Q&A section of the podcast if you're tuning in from Spotify.

Time Stamps

[00:00:58] The evolution of technology

[00:06:51] Always review automations for success

[00:08:17] Embracing creativity in work

[00:13:36] Amplify what's working

[00:16:04] Automate Responsibly

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