You don’t need everyone on the internet to follow you, you just need the right people to stick around. In this episode, Caz and Toby unpack what it really takes to grow a loyal, engaged audience that actually cares about what you do. Forget vanity metrics, this is about building trust, community, and long-term connection with people who genuinely want to be in your world.

From showing up with authenticity to sparking real conversations in your comments and DMs, they share practical strategies for turning passive scrollers into active supporters. You’ll hear why loyalty beats reach every time, how to use personal stories to deepen connection, and why a consistent tone and content rhythm makes your audience feel like they know (and like) you. Plus, they explore how to go beyond the follow button and start creating a genuine community, whether that’s through shared values, two-way engagement, or spaces like online groups and live Q&As.

This episode is full of tips for showing up in a way that builds trust over time, not overnight. To wrap up, Caz and Toby challenge you to spend 30 minutes a day intentionally engaging with your ideal audience this week. Because loyalty doesn’t just happen, it’s something you build. And when you do? That’s when the magic happens.

Follow the podcast on LinkedIn, and join the⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.