In this episode, host Daniel Disney is joined by marketing expert Brianna Doe, founder of Verbatim, to explore the transformative power of storytelling in sales and marketing. Together, they discuss actionable strategies for crafting engaging stories that resonate with audiences and drive business success.

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Best Moments:

(00:53) Why Storytelling Matters: Daniel and Brianna delve into why storytelling is crucial for effective sales and marketing

(02:18) Brianna's Journey: Finding her voice on LinkedIn and how storytelling shaped her career

(03:34) Storytelling Tips: How to keep your narrative focused and engaging

(07:04) Generating Content Ideas: Brianna shares her process and the importance of easing the pressure in personal branding

(12:53) Cross-Functional Understanding: The benefits of sales and marketing teams experiencing each other's roles for better alignment

(15:50) Balancing Content: Finding the right mix of personal and professional content in building a personal brand

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Guest Bio:

Brianna Doe is the founder of Verbatim, a marketing agency dedicated to storytelling and content creation. With a rich background in film and screenwriting, Brianna helps brands and individuals discover their authentic voices and connect with their audiences through powerful narratives.

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Mastering Guided Selling:

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I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.