In this episode of The Social Selling Podcast, host Daniel Disney makes a compelling case for why CEOs and senior leaders should be actively building their personal brands on LinkedIn. He addresses common objections, outlines the benefits, and provides practical steps for getting started.

Best Moments:

(01:00) The importance of CEOs and senior leaders being active on LinkedIn

(02:08) Addressing the "too busy" objection

(03:14) Options for building a personal brand: outsourcing vs. doing it yourself

(06:11) Benefits of building a personal brand on LinkedIn

(10:22) Three key activities for building a personal brand

(11:58) The growing importance of LinkedIn for influencer marketing

In this episode of The Social Selling Podcast, host Daniel Disney shares the story behind the LinkedIn message that won him a £1,000,000 (approximately $1,200,000) sale. He breaks down the key components of effective LinkedIn messaging and provides insights into his successful approach to social selling.

Best Moments:

(01:30) Overview of Daniel's books on LinkedIn messaging

(02:25) The importance of messaging the right people

(03:53) Being confident in articulating your value proposition

(05:04) The significance of connecting with prospects on LinkedIn

(06:30) Providing value before sending a sales message

(07:24) Breakdown of the million-pound LinkedIn message

(08:37) The prospect's response and follow-up process

(09:24) Winning the deal against larger competitors

(10:39) Comparison to typical spammy LinkedIn messages

(11:16) Promotion of "The Ultimate LinkedIn Messaging Guide" book

In this episode of The Social Selling Podcast, host Daniel Disney discusses the future of social selling, based on his extensive experience in the field since its early days. He shares insights, predictions, and actionable recommendations for staying ahead as social selling continues to evolve.

Best Moments:

(00:58) Introduction to the topic of the future of social selling

(01:14) Brief history of social selling and Daniel's early involvement

(03:46) The impact of AI on social selling

(05:59) The growing importance of video content in social selling

(09:16) The trend towards 24/7 activeness on LinkedIn

(10:39) The increasing value of personal branding and B2B influencer marketing