In this episode of The Social Selling Podcast, host Daniel Disney discusses the differences between influencers and thought leaders on LinkedIn, breaking down the journey of personal branding into three distinct levels.

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Key Discussion Points:

(01:06) Introduction to the debate between influencers and thought leaders.

(01:35) Historical context of thought leaders and influencers on LinkedIn.

(03:24) Three levels of personal branding on LinkedIn.

(04:05) Definition and characteristics of an influencer (Level 2).

(05:15) Explanation of thought leadership (Level 3) and its requirements.

(07:52) Breakdown of the three stages: personal brand, influencer, and thought leader.

(08:39) Importance of having a roadmap for personal branding growth.

(09:44) Daniel's personal journey through the three stages.

(10:33) Emphasis on long-term strategy and continuous growth.

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Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney sits down with Laura Erdem to talk about the crucial alignment between sales and marketing, data-driven strategies, and the importance of effective team collaboration.

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Best Moments:

(02:33) Taking digital relationships offline and navigating the world of in-person meetups

(04:40) Managing perceptions in social selling

(11:35) Challenges around sales and marketing alignment, with a special focus on data sharing

(14:39) The role of technology in data tracking and measurement, and how it's changing the landscape

(19:56) How communication between sales and marketing teams is essential for overall success

(23:01) Leadership in fostering alignment and transparency across teams

(24:50) The mutual dependence of sales and marketing for achieving business success

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Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney dives into three common practices on LinkedIn that he finds frustrating and potentially harmful to the user experience. He explains why these behaviors could negatively affect both personal branding and the platform's credibility.

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Best Moments:

(02:29) The downside of engagement pods and how they distort genuine interaction on the platform

(06:42) The trend of using personal struggles, health issues, or victim stories for engagement, and why it's problematic

(09:50) How users sharing inflated success stories or fake figures can undermine trust and authenticity on LinkedIn

In this episode, host Daniel Disney is joined by the innovative marketer Mark Jung to explore creative strategies for engaging prospects and building meaningful connections on LinkedIn. Mark shares his unique approaches to social selling, including how he uses humor, personalization, and AI to stand out in the crowded digital landscape.

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Best Moments:

(03:22) Mark shares how he initially connected with Daniel using humor and memes, demonstrating the power of creative outreach

(05:54) A discussion on the importance of being authentic and personalized in sales interactions

(09:56) Mark explains the concept behind the "Hot Sauce Sales Show" and how it engages prospects in a fun, memorable way

(14:02) The duo discusses the impact of putting in extra effort to create meaningful connections with prospects

(18:41) Using AI to enhance research and personalization in social selling

(21:48) Leveraging competitor reviews as a unique angle for outreach

(23:31) The importance of aligning sales and marketing efforts for more effective social selling

(24:26) The story behind the "safe word" during their hot sauce show

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Guest Bio:

Mark Jung is a marketing expert and creative strategist with a background in management consulting and tech startups. He has built some of the fastest-growing media arms, scaled two startups to hypergrowth, and co-founded AuthorityB2B with Daniel Murray, where they help clients grow on LinkedIn.

Known for his innovative social selling tactics, Mark is passionate about creating engaging content and building authentic connections in the B2B space.

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Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney dives into the world of AI and its transformative impact on LinkedIn and social selling. He introduces four essential AI tools that can help salespeople save time, personalize their approach, and boost their results.

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Best Moments:

(01:02) Daniel sets the stage for the discussion on how AI is revolutionizing social selling

(02:39) How Twain enhances LinkedIn messaging and connection requests with personalized touches

(06:13) Taplio's content creation and scheduling capabilities

(07:41) How ChatGPT generates content ideas and streamlines your creative process

(09:06) LinkedIn's own AI offering through Sales Navigator and how it can aid in account intelligence

(10:36) AI is a tool to enhance, not replace, human efforts in social selling

In this episode, host Daniel Disney is joined by David Walsh, the founder and creator of Limelight, a pioneering B2B influencer marketplace. Together, they open the hood to explore the evolving world of B2B influencer marketing and how companies can effectively partner with LinkedIn creators to boost brand visibility and drive growth.

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Best Moments:

(02:22) David explains how Limelight connects companies with micro-influencers for impactful business partnerships

(05:49) Discussing the risks of B2B influencer marketing and the importance of identifying genuine influencers

(09:01) Why storytelling and authenticity in influencer content lead to more successful campaigns

(14:31) The trend of companies encouraging employees to build personal brands as internal influencers

(19:33) Practical advice for companies new to influencer marketing, including research, setting expectations, and trial periods

(25:24) The benefits of giving influencers creative freedom while ensuring alignment with brand goals

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Guest Bio:

David Walsh is the founder and creator of Limelight, a leading B2B influencer marketplace that connects companies with LinkedIn creators for strategic partnerships. With a focus on authentic content and storytelling, Limelight helps brands enhance their presence and reach through influencer collaborations.

=====================================================

Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney reveals the untapped potential of leveraging LinkedIn on weekends to boost your social selling efforts.

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Best Moments:

(01:45) Focusing on content and messaging for weekend LinkedIn efforts

(02:14) Highlighting that 70% of people use LinkedIn on weekends and reply to messages

(05:13) Messaging on weekends can be effective for reaching prospects

(10:23) Scheduling content in advance for weekends is a no-brainer strategy

(12:01) Encouraging listeners to test out weekend LinkedIn strategies and see what works

In this episode, host Daniel Disney is joined by marketing expert Brianna Doe, founder of Verbatim, to explore the transformative power of storytelling in sales and marketing. Together, they discuss actionable strategies for crafting engaging stories that resonate with audiences and drive business success.

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Best Moments:

(00:53) Why Storytelling Matters: Daniel and Brianna delve into why storytelling is crucial for effective sales and marketing

(02:18) Brianna's Journey: Finding her voice on LinkedIn and how storytelling shaped her career

(03:34) Storytelling Tips: How to keep your narrative focused and engaging

(07:04) Generating Content Ideas: Brianna shares her process and the importance of easing the pressure in personal branding

(12:53) Cross-Functional Understanding: The benefits of sales and marketing teams experiencing each other's roles for better alignment

(15:50) Balancing Content: Finding the right mix of personal and professional content in building a personal brand

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Guest Bio:

Brianna Doe is the founder of Verbatim, a marketing agency dedicated to storytelling and content creation. With a rich background in film and screenwriting, Brianna helps brands and individuals discover their authentic voices and connect with their audiences through powerful narratives.

=====================================================

Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.