In this episode of The Social Selling Podcast, host Daniel Disney makes a compelling case for why CEOs and senior leaders should be actively building their personal brands on LinkedIn. He addresses common objections, outlines the benefits, and provides practical steps for getting started.

Best Moments:

(01:00) The importance of CEOs and senior leaders being active on LinkedIn

(02:08) Addressing the "too busy" objection

(03:14) Options for building a personal brand: outsourcing vs. doing it yourself

(06:11) Benefits of building a personal brand on LinkedIn

(10:22) Three key activities for building a personal brand

(11:58) The growing importance of LinkedIn for influencer marketing

In this episode of The Social Selling Podcast, host Daniel Disney shares the story behind the LinkedIn message that won him a £1,000,000 (approximately $1,200,000) sale. He breaks down the key components of effective LinkedIn messaging and provides insights into his successful approach to social selling.

Best Moments:

(01:30) Overview of Daniel's books on LinkedIn messaging

(02:25) The importance of messaging the right people

(03:53) Being confident in articulating your value proposition

(05:04) The significance of connecting with prospects on LinkedIn

(06:30) Providing value before sending a sales message

(07:24) Breakdown of the million-pound LinkedIn message

(08:37) The prospect's response and follow-up process

(09:24) Winning the deal against larger competitors

(10:39) Comparison to typical spammy LinkedIn messages

(11:16) Promotion of "The Ultimate LinkedIn Messaging Guide" book

In this episode of The Social Selling Podcast, host Daniel Disney discusses the future of social selling, based on his extensive experience in the field since its early days. He shares insights, predictions, and actionable recommendations for staying ahead as social selling continues to evolve.

Best Moments:

(00:58) Introduction to the topic of the future of social selling

(01:14) Brief history of social selling and Daniel's early involvement

(03:46) The impact of AI on social selling

(05:59) The growing importance of video content in social selling

(09:16) The trend towards 24/7 activeness on LinkedIn

(10:39) The increasing value of personal branding and B2B influencer marketing

In this episode of The Social Selling Podcast, host Daniel Disney dives into the ongoing debate between cold calling and social selling in the sales industry. Drawing from his personal experience and a case study comparing cold calling and LinkedIn InMails, Daniel offers valuable insights on the effectiveness of both approaches.

Best Moments:

(00:55) Introduction to the "biggest fight in sales": cold calling vs. social selling

(01:15) Daniel's background in traditional selling and transition to social selling

(02:26) Initial resistance to social selling from traditional salespeople

(03:06) A study comparing 100 cold calls to 100 LinkedIn InMails

(05:04) Importance of proper social selling techniques vs. spammy InMails

(07:23) The value of using multiple sales approaches, including both cold calling and social selling

(08:08) The irony of former social selling critics now relying on LinkedIn for business

(09:28) Effectiveness of various sales methods when done correctly

In this episode of The Social Selling Podcast, host Daniel Disney discusses the growing concern of AI taking over LinkedIn. He explores the potential challenges and implications of increased AI-generated content and engagement on the platform.

Best Moments:

(01:37) Problem 1: Increasing AI-generated content on LinkedIn

(02:05) Problem 2: AI-generated comments and engagement

(02:58) The difficulty for LinkedIn to police AI-generated content

(04:18) Potential solutions: Declaring AI-generated content and platform monitoring

(05:54) Challenges with AI-generated comments and LinkedIn's AI message prompts

(07:03) The need for transparency in AI-generated content and engagement

(07:43) Proper use of AI tools for content creation

(09:10) The importance of maintaining authenticity and personal brands

(10:29) Call for ongoing discussion about AI's role on LinkedIn

In this episode of The Social Selling Podcast, host Daniel Disney shares three effective strategies to boost engagement on LinkedIn. He also discusses general factors that influence engagement and provides additional tips for long-term success on the platform.

Best Moments:

(01:04) Introduction to the topic of boosting LinkedIn engagement

(01:39) Explanation of how the LinkedIn algorithm affects engagement

(01:53) Discussion on the importance of dwell time for content visibility

(02:30) The impact of audience size on engagement potential

(04:42) First tip: Comment on other people's posts before, during, and after sharing content

(06:06) Second tip: Reply to comments within your post quickly to keep the conversation going

(08:33) Third tip: Find and connect with the most active LinkedIn users (for Sales Navigator users)

(10:24) Additional factors for boosting engagement: consistency and growing your network

(10:41) Recommendations for posting frequency and network growth

In this episode of The Social Selling Podcast, host Daniel Disney interviews Vin Matano, a successful B2B influencer who recently launched his own business. They discuss the journey of becoming a B2B influencer, building a personal brand, and the future of B2B influencer marketing.

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Best Moments:

(00:58) Vin's journey from sales to influencer to entrepreneur

(03:27) The power of building in public and accountability

(05:53) Lessons learned in building a community on LinkedIn

(10:06) The rise of B2B influencer marketing

(16:11) How to become a B2B influencer

(21:26) Tips for starting to build a personal brand on LinkedIn

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Guest Bio: Vin Matano is a successful B2B influencer who has transitioned from a sales career to launching his own business. He has built a strong personal brand by sharing content about his professional journey, particularly in sales and tech sales. Vin is now focusing on B2B influencer marketing and building his business in public, sharing his experiences and insights along the way.

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In this episode of The Social Selling Podcast, host Daniel Disney explores the rising trend of B2B influencer marketing on LinkedIn. He discusses the potential benefits for companies and provides insights on how to effectively implement an influencer marketing strategy.

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Best Moments:

(01:00) Introduction to the topic of hiring LinkedIn influencers for product promotion

(02:35) Identifying the right influencers to work with

(04:50) The importance of finding influencers with relevant experience and audience

(06:45) Collaborating with influencers on content creation

(08:20) Measuring and tracking the success of influencer campaigns

(09:34) Researching and finding potential influencers in your industry

(10:40) The long-term approach to influencer partnerships

(11:48) The current state of B2B influencer marketing and its future potential