- **Recap and Importance of Lead Generation**:

- Emphasizes the necessity of growing an email list as a cornerstone of business growth.

- Lead generation allows direct communication with potential clients and safeguards against relying solely on social media platforms.

- **Collaborations and Borrowing Audiences**:

- Identify who shares your ideal client but isn't a direct competitor.

- Examples: A business coach collaborating with a Facebook ad specialist or SEO expert.

- Encourage a growth mindset and view collaborations as mutually beneficial, not competitive.

- **Forms of Collaboration**:

- Summits, panels, in-person events, podcast appearances, and retreats.

- Case Study: A breathwork specialist gained clients by offering sessions at a retreat.

- **Practical Tips for Successful Collaborations**:

- Don’t wait to be asked; proactively seek out opportunities.

- Prepare subjects you can speak on and the value you offer.

- Have a well-crafted PDF or proposal ready to present your collaboration ideas.

- **Personal Experience**:

- Mils shares her experience of being part of a summit, gaining 200 new email subscribers, and converting some into clients.

- Highlights the power of starting conversations to drive conversions.

- **Effective Call to Action**:

- Example: After a training session, invite potential clients to start a conversation by DMing a specific keyword.

- Focus on starting conversations rather than hard selling.

- **Encouragement to Collaborate**:

- Collaborations bring new people into your world and foster business growth.

- Mils invites listeners to share their collaboration stories and reach out for conversations.

- **Conclusion**:

- Request for listeners to rate, review, and share the podcast.

- Teaser for next week's episode focusing on paid lead generation strategies.

#### Call to Action:

- **Engagement**:

- Rate and review the podcast to help others discover it.

- Share the podcast with your network to promote a growth mindset and collaborative spirit.

- Reach out to Nils on social media to share your experiences or start a conversation.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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