**Episode Summary:**

In this episode of *Soul Leaders*, Mills Gray dives deep into the world of lead generation, a crucial element for any service-based business. Sharing a recent success story of one of her clients, Mills explains how getting your marketing message right, being intentional with lead generation, and finding the best strategy for your business can yield incredible results. With personal examples and actionable advice, Mills demystifies lead generation and offers practical strategies to implement today.

**Key Topics Covered:**

- A client success story: how intentional lead generation led to a sold-out retreat and high-ticket clients.

- Different types of lead generation strategies and how to choose the best one for your business.

- The importance of understanding your ideal client beyond just demographics—how they feel and what motivates them.

- Why there is no one-size-fits-all solution for lead gen, and how to find what works best for you.

- The power of Facebook groups, email nurturing, and organic lead strategies in generating consistent leads.

- Why Mills doesn’t believe in cold outreach and prefers more personal, organic strategies for lead generation.

- How focusing on lead generation can make selling feel less "icky" and more authentic.

**Key Takeaways:**

1. **Client Wins**: Success is in the strategy! From filling retreats to landing high-ticket clients, nailing your marketing message and lead gen is key.

2. **Best Lead Gen Strategies**: There’s no silver bullet—every business is different.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

Hosted on Acast. See acast.com/privacy for more information.