Yukon Palmer, the CEO of FieldLogix, founded the company from his spare bedroom in 2002. Since then, his SaaS solution has been adopted by companies like Trane and some of the largest US companies in the mechanical contracting, construction, transportation, and last-mile delivery industries.
Today we have Yukon Palmer, to share how to build SaaS that lasts decades.
In this episode, we cover the following:
00:00 Intro
00:34 Who is Yukon Palmer
01:05 What is IoT?
2:20 Key components of the successful founder
4:10 Fast-growing VS growing step-by-step SaaS business
7:23 How to secure your position in the market
08:46 SaaS and IoT changes over the last decade
10:54 What are the market conditions for startups at the moment?
14:06 Yukon’s framework on money distribution for product-market-fit SaaS startup
18:12 Yukon’s position about recession
21:09 How to select the right target audience for your product
23:11 B2B VS B2C in times of recession
25:22 How to improve customer acquisition cost?
27:28 Learning resources from Yukon
29:12 Yukon advice to younger self
31:33 Advice from Yukon exclusively for SaaS Insiders
32:37 Flexible expenses VS Static expenses
38:44 Final thoughts
Get in touch with Yukon Palmer :
https://www.linkedin.com/in/yukonpalmer/?locale=es_ES (Linkedin)
https://twitter.com/yjpalmer (Twitter)
https://medium.com/@yukonpalmer (Medium)
https://fieldlogix.com/ (Yukon’s business)
Books:
https://www.amazon.de/Good-Great-Jim-Collins/dp/0712676090 (Good To Great: Why Some Companies Make the Leap... and Others Don't)
https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44 (Shoe Dog: A Memoir by the Creator of Nike)
Tag Us and follow:
https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)
https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)
https://www.facebook.com/vladhu.saas (Facebook)