• Small But Mighty - Marketing Moment

  • 著者: Josh Becerra
  • ポッドキャスト

Small But Mighty - Marketing Moment

著者: Josh Becerra
  • サマリー

  • Welcome to the ‘Small but Mighty Marketing Moment‘ where our CEO, Josh Becerra, shares short messages designed to help you cultivate the strength, wisdom and mindset necessary for having confidence in your work and in the world. Each one of these messages is based on years of working with marketing leaders from small but mighty marketing teams.

    Music by Sergio Prosvirini From Pixabay

    © 2024 Small But Mighty - Marketing Moment
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あらすじ・解説

Welcome to the ‘Small but Mighty Marketing Moment‘ where our CEO, Josh Becerra, shares short messages designed to help you cultivate the strength, wisdom and mindset necessary for having confidence in your work and in the world. Each one of these messages is based on years of working with marketing leaders from small but mighty marketing teams.

Music by Sergio Prosvirini From Pixabay

© 2024 Small But Mighty - Marketing Moment
エピソード
  • Chunking for Success: How Breaking Down Big Goals Drives Momentum in Marketing and Beyond
    2024/10/27

    In this episode, I talk about the power of “chunking”—a psychology concept introduced by George Miller in 1956—as a game-changer for managing complex goals in today’s fast-paced marketing landscape.

    I'll tell you about how our team at Augurian leverages chunking to align clients and teams through structured roadmaps, quarterly goals, and agile-inspired two-week sprints.

    I dive into how these focused cycles keep us nimble, boost transparency, and foster trust.

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    5 分
  • The Complexity of Winning and Losing: Lessons from the MN Lynx and Marketing KPIs
    2024/10/21

    In this episode, we dive into the recent WNBA Championship, where the Minnesota Lynx fell short against the New York Liberty, and explore how this game got me thinking about the concept of winning and losing.

    Society often pushes us to see things in binaries—either you succeed or you fail—but the reality is far more complex. Drawing parallels to marketing, I discuss how we can apply this mindset to our KPIs. Instead of seeing an underperforming campaign as a failure, what can we learn from it?

    Tune in as we talk about growth, resilience, and the hidden lessons in both sports and business.

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    3 分
  • Building Rich Lives Together
    2024/10/14

    In this episode, I take a personal look at the story behind Monkey Island Ventures and the unique business partnership I’ve built with my lifelong friends, Colin Hirdman and Zack Steven. We’ve been in business together since 2005, and our company’s name pays tribute to Monkey Island, a park from our childhood.

    I share why our purpose is to “Build rich lives together,” and what that really means beyond financial success—richness in relationships, time, and shared experiences.

    I also talk about why, despite common advice against it, going into business with friends has been one of the best decisions of my life.

    If you’ve ever thought about partnering with friends or want to hear how we’ve made it work, tune in for the full story!

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    4 分

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