Tell the Story Why This Will Work

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In pitching, many founders focus on how the product works or how the technology performs.

In life science, the founder most often focuses on how biology works.

It’s more important to tell why the business will work rather than how the technology works.

In the introductory pitch focus on the benefits of the technology.

Tell the story of why the business will succeed.

This typically involves not only the technical details but also the business case.

Here are some points to include:

It’s a large market.

The technology commands a premium price.

It’s difficult for others to copy.

You’ve validated the product and the market with the customer.

The team is experienced and brings a unique set of values to the business.

Finally, show how the business can scale.

Scaling means revenue can grow faster than the costs.

Instead of focusing on how the technology works, tell the story of why the business works.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.