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サマリー
あらすじ・解説
In this episode of "People in Sales, Not Salespeople," Matthew Terry, founder and CEO of Suede, hosts Jeff Bittner, Director of DCP and Small Business at Brain Trust. They discuss the importance of analyzing the person behind the salesperson and gaining insights from personal and professional experiences. Jeff shares his journey, influenced by his grandfather's servant leadership, and emphasizes the significance of creating genuine connections in sales by understanding and empathizing with clients. They delve into the role of neuroscience in sales, highlighting the difference between analytical and empathic brain networks and the impact of emotional intelligence on effective communication. They also explore the Brain Trust methodology, which includes the personal connection story, prospect story, problem story, and product proof story, designed to foster deeper, trust-based relationships. The conversation extends to the importance of internal communication and alignment within sales teams, as well as the role of culture and emotional intelligence in creating successful sales environments.
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