saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #16, Anna Nadeina talks with Will, founder and CEO of SearchPilot, an SEO A/B testing platform and meta-CMS that enables rapid SEO changes for large websites.

----------Episode's Chapters--------------

00:00 - Introduction to SearchPilot

01:00 - The Evolution of SEO: A Historical Perspective

04:44 - The Current State of SEO: Myths and Realities

10:05 - AI and Its Impact on Search Engines

17:04 -Transitioning from Services to SaaS: A Founder's Journey

24:39 -Mindset Shifts in the SaaS Landscape

30:38 -The Future of SEO in an AI-Driven World

33:24 - The Evolution of SEO Strategies

39:27 - Bootstrapping and Sustainable Growth

44:32 - Defining Ambition and Success

51:58 - Wins and Lessons Learned

57:57 - Mindset Shifts for Founders

Will - https://www.linkedin.com/in/willcritchlow/

SearchPilot - https://www.searchpilot.com/

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