Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Hiring a marketing agency as a coach can be a costly mistake, especially in the early stages of the business.
• Understanding sales and marketing as an extension of coaching and enrollment is crucial for success.
• Focus on the basics of creating content, having conversations, coaching every day, and making offers.
• Agility is essential in the early stages of building a coaching business.
• A simple social funnel coupled with consistent emails or a newsletter can lead to consistent 10 to 20k months.
• The four C's (cultivate, create, coach conversations, celebrate) are important for fueling the funnel and achieving success.

Sound bites:

"If you're a coach that's under 10K a month, or perhaps you're a coach that's even made the occasional 10K a month, do not hire a marketing agency."

"Sales and marketing is an extension of coaching. Sales and marketing is enrollment."

"Your position of strength is your agility."

Time stamps:

00:00 The Costly Mistake of Hiring a Marketing Agency

05:25 Understanding Sales and Marketing as an Extension of Coaching

07:25 The Importance of Agility in the Early Stages of Building a Coaching Business

08:51 The Power of a Simple Social Funnel and the Four C's