• B2B Wealth Management, VC Trends and Secondary Markets w/ Angel Hadjiev (#11)
    2024/11/05

    Join us as Angel Hadjiev, Managing Director of SeedBlink, shares a fresh perspective on tech investments and the future of venture capital. With a solid foundation from nearly a decade at Deloitte and hands-on experience in crowdfunding, Angel breaks down the trends reshaping high-stakes investing.

    We’ll cover:

    • Why MedTech and HealthTech are on the rise, and what’s drawing in everyday investors
    • How SeedBlink is opening doors to high-growth tech startups that used to be reserved for the big players
    • The real differences between B2B and B2C investments—and why B2B is delivering better returns right now
    • The ins and outs of the secondary market: How it works, its benefits, and new options for early exit strategies

    If you’re a seasoned investor, a tech enthusiast, or just curious about where startup funding is headed, Angel’s insights offer plenty to think about.

    Have questions for Angel? Drop them in the comments below, and let’s explore new opportunities together!

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    49 分
  • Top Tier Business Coaching, HoldCos, AI Augmentation, Rev Share Deals w/ James Schramko (#10)
    2024/10/30

    Join business legend James Schramko as he pulls back the curtain on his remarkable journey - from managing Mercedes-Benz dealerships to becoming a top-rated coach for high-impact entrepreneurs. Get an insider's view of Schramko's unique success blueprint, including his "Three Tool Rules" for essential business efficiency and why timing is critical in every growth decision.

    Schramko demonstrates practical, field-tested strategies to stand out in competitive industries like coaching and consulting.


    We'll be covering:

    - Navigating saturated markets and pivoting into new service lines

    - Developing scalable income streams that drive consistent growth

    - The performance-based coaching model that delivers real results for clients

    - The progression of over a decade of business coaching (and different revenue lines)

    - Revenue-based opportunities and partnership GTM


    Whether you're scaling an established business or building a brand in today's landscape, these insights can take your strategy to new heights.

    Drop your questions for James in the comments below!

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    51 分
  • 32 Years In PR: RLM's Chief B2B Earned Media Playbook w/ Richard Laermer (#9)
    2024/10/22

    Public relations is shifting, and few know it better than Richard Learmer, a PR veteran with over 30 years in business. We sat down to dive deep into what makes PR indispensable, even as AI-generated content and automation flood the market. Richard reveals the timeless strategies that still work, why genuine media relationships matter more than ever, and how events and real-world connections are gaining new ground.

    I prefaced the conversation with the current state of content, media, B2B, and PR several months after our chat in RLM's Manhattan office. This initial conversation left an impression, and we've bundled it into a standalone PR episode as we're heading into a busy Q4 again and right before the voting season.

    You’ll walk away with insights on:

    • The evolving role of PR in a post-AI landscape
    • How traditional media and real-world events are making a comeback
    • Practical tips for leveraging earned media to stand out in a crowded market
    • The secret sauce to building lasting media relationships in 2024

    Don't miss this conversation—it might just change how you think about your marketing strategy this year. Got questions for Richard? Drop them in the comments!

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    23 分
  • How Visitor Identity is Transforming B2B Marketing: Kwanzoo's SiteStop w/ Mani Iyer (#8)
    2024/10/15

    2024 has been a turning point for B2B marketing - and every progressive B2B company on the planet has been integrating this piece of technology.

    As organic and social channels have been drying up for many and paid ads performing far less efficiently, maximizing conversion rates and data collection are more important than ever. So while being able to capture company-level account data has been possible for years (albeit not too affordable), progressive products like SiteStop now provide visibility for individual level data - names, email addresses, LinkedIn profiles, and even phone numbers.

    I sat down to discuss the next stage of B2B marketing with Mani Iyer, the CEO of Kwanzoo. We covered a number of key points around how personal visitor identity is reshaping the way businesses engage with prospects and customers, turning cold leads into warm conversations.

    Mani shares insights on:

    1. The shift from company-level data to understanding individual visitors and their unique journeys.
    2. How personal insights can enhance lead generation and nurture relationships effectively.
    3. The importance of integrating visitor identity into your marketing strategy for better results.
    4. Practical tips for automating processes that save time and improve lead quality.

    Join us as we explore how this human-centric approach can transform your marketing efforts and foster genuine connections in a digital world. Get ready to rethink your strategy and embrace the power of personal engagement!

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    45 分
  • Acquiring and Scaling Profitable Agencies - Nasdaq CEO on Onfolio Growth w/ Dominic Wells (#7)
    2024/10/08

    What drives successful agency acquisitions?

    Dominic Wells, CEO of Onfolio Holdings, dives into the intricacies of acquiring profitable online businesses. With a focus on the unique challenges and advantages of agency ownership, Dominic shares how consolidating diverse teams can create unexpected synergies and foster innovation.

    One of his latest ventures provides unique opportunities for active angel investors or successful entrepreneurs seeking investing opportunities into profitable companies, including dividend-sharing. I made two investments myself and we cover this opportunity on the episode, too.

    Explore how agencies can leverage their people-centric nature to adapt and thrive in a competitive landscape. Discover the strategic benefits of acquiring complementary businesses and how collaboration among teams enhances service offerings.

    Key takeaways include:

    • Unit economics of acquiring and scaling agencies
    • Building a diverse portfolio of agencies complementing their services
    • The value of talent density in agency growth
    • Strategies for identifying lucrative acquisition targets
    • Insights into market trends affecting agency valuations
    • How to foster a culture of collaboration across acquired teams

    This conversation is essential for anyone looking to understand the future of agency operations and growth strategies!

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    42 分
  • Cutting Through the Noise: Strategy Meets Performance Marketing w/ Chris Henrotin (#6)
    2024/10/01

    How to overcome the digital noise in crowded and oversaturated markets? Discussing agency strategy, performance marketing, omnichannel tips this week with Chris Henrotin, Director of Business Development at Playbook Media, a seasoned expert and former Google executive (one of the first 1,000 hires there), as he shares invaluable insights on navigating product market fit and the evolving landscape of performance marketing.

    Discover how companies can effectively identify their target audience while avoiding the pitfalls of diminishing returns in ad channels. With a wealth of experience from both Google and startups, Chris discusses the challenges agencies face in differentiating themselves in a competitive market and the importance of reinvesting in brand awareness.


    Key takeaways include:

    -Strategies for overcoming diminishing returns in advertising

    -The critical role of tailored creative for different platforms

    -Insights on how political campaigns impact marketing dynamics

    -Effective sales strategies for agencies looking to stand out


    Whether you’re a B2B leader or an aspiring entrepreneur, this conversation will reshape your understanding of growth strategies in today’s digital marketplace.

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    45 分
  • B2B Newsletters - Scaling Stacked Marketer's 100,000+ Audience w/ Emanuel Cinca (#5)
    2024/09/23

    Newsletters are the key engine of building a 1st party data pool as a defensive mechanism in the B2B space.

    Meet Emanuel Cinca - Founder of Stacked Marketer, the leading newsletter network for marketing professionals and readers from companies like Meta, Google, Apple, Shopify, Salesforce, HubSpot, Semrush, TikTok (to name just a few!) Manu and I break down the math behind growing Stacked Marketer, building a loyal audience, their data insights, and the Pro marketing platform.


    Emanuel shares:

    - The importance of data-driven storytelling in marketing and how visual stories make complex insights actionable.

    - How generational differences (Gen Z, Millennials, Gen X, and Boomers) impact spending habits and how marketers can reach each group through the right platforms (TikTok, email, etc.).

    - Real examples of how major brands like HubSpot and Shopify use first-party data to optimize campaigns and generate better ROI.

    - Why newsletters are essential for building first-party data strategies and how B2B companies can use them for lead generation and brand building.

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    55 分
  • 450,000+ Businesses Sold: Flippa M&A Deep Dive & Digital Acquisitions w/ Blake Hutchison (#4)
    2024/09/17

    For every founder seeking the path to future exit and investors exploring M&A opportunities and strategic growth deals:

    We've got you covered with the world's largest marketplace for selling sites and apps.

    The B2B Growth Hacking Playbook dives into data insights of 450,000+ businesses sold with Blake Hutchison, CEO of Flippa, to uncover how modern B2B organizations are thriving in the ever-evolving digital marketplace. Whether you're looking to buy, sell, or just understand the M&A landscape, this conversation breaks down the power of digital assets and what it takes to succeed.

    Blake shares:

    1. How Flippa’s matching engine connects the right buyers with the right businesses
    2. Why smaller M&A deals ($100k to $5M) are on the rise and what that means for entrepreneurs
    3. The growing demand for assets like YouTube channels, newsletters, and AI-based tools
    4. Data-driven insights from over 425,000 weekly programmatic matches

    We also dive into how strategic acquisitions are becoming a game changer for businesses looking to grow fast.

    Whether you’re a startup founder or an established business leader, this will shift how you think about buying and selling digital assets.

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    50 分