The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

著者： Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
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  • The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!
    Copyright © B2b Interactive Marketing, Inc. 2021
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  • Episode 984 – FACT: Two Things Could Be True At Once

    Episode 984 – FACT: Two Things Could Be True At Once
    2024/09/19
    There is a debate about whether and when AI content will be as good or better than human-generated content. I believe that it will always be a mix of both. Two Truths The two lists above (the binary choices and 3 options) were generated by AI. I rearranged and edited them to my liking so they fit better with the concepts I am trying to get across today. Although there are people in marketing who will use AI to generate content and post that as humans, I believe that both are needed, necessary, and can co-exist in marketing to help create awareness, educate, and generate sales. Artificial Intelligence compiles content that was primarily generated by humans, so it is both computer and human content. You can use AI to rewrite your human-generated content and use your personality and experience to enhance and add your signature to it. You can use AI to generate ideas and concepts that you can use within your personally written content. If someone is an expert in websites or social media, they will argue that they are more important. Then, people who work in the AI world will say that AI is faster and more cost-efficient than the human version of content creation.
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    11 分
  • Episode 983 – Visual Impact – The Rights and Wrongs of Images In Marketing

    Episode 983 – Visual Impact – The Rights and Wrongs of Images In Marketing
    2024/09/11
    One of my all-time favorite jokes is about babies... "How many babies does it take to screw in a lightbulb?" "None - they neither have the cognitive or motor skills to perform such a task!" You could imagine a baby holding a lightbulb and trying to insert it into a lamp or socket. But if you wanted to see it, you could log into an AI image generator to create one. AI opens some interesting conundrums about the use of images. Who owns the copyright? What if you use a well-known person? Can you be sued? Images are assets. These assets can be bought and sold. What once was a free image that you picked up from free image sites like Pixabay or Pexels can be sold to a paid-for library. Those libraries can use tools like Google Lens or a metadata search to find that specific image. At this point, I feel safe creating images with Firefly because I have a paid account with Adobe for their creative suite and their Stock Images (two different accounts). I would not be as confident using anything I am not paying for. Even if you win the battle, you are spending your time trying to ward off what I consider an attack.
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    10 分
  • Episode 982 – Best Of – Seconds… Chance Interactions

    Episode 982 – Best Of – Seconds… Chance Interactions
    2024/09/03
    If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic is coming from. This includes organic search (Google searches), direct (typing or clicking a URL), referral (link from another website), organic social (multiple social media sites), and something called unassigned (catch-all for all others). I have seen customers and clients who pay attention to numbers that have little to no connection to reality. What I mean is, how can you tell when a human is really getting to your website and spending quality time? Google considers engagement as someone spending at least ten seconds on a page or post. Considering that is what most people need to read a headline, look at a picture, and decide if this is for them, that's a pretty low bar. Most content is posted once, and then forgotten. That assumes that it was only right for the audience who was following your business at the time it was posted. What you have is an asset. That asset can be reposted to social media more often than once. It could be posted 10-15 times and seen by a different set of eyes each time. That's what happens when I repost my Baconisms. I post the same 30+ image sayings every month. I see random comments and likes each month that I have not seen before. “Don't worry about the world coming to an end today. It is already tomorrow in Australia.” – Charles M. Schulz In this episode, we will explore how to increase views on your content by the right audience... at the RIGHT times! . Want To See How To Market BETTER? - Click Here
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    10 分

あらすじ・解説

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!
Copyright © B2b Interactive Marketing, Inc. 2021
マネジメント マーケティング 経済学
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