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  • The Final Episode
    2024/02/14

    It's time to say goodbye. We have had fun and we've heard you enjoyed our episodes. Most of the content we expect will continue to be relevant. Thank you for listening.

    Thank you to our supporters and most of all our Guests:

    ●    Elena Hutchinson - Forrester Wave and

    Gartner MQ

    ●    Laura Erdem - Social Selling

    ●    Arthur Bailey - Learn side of AR

    ●    Ger Adlum - Collaborating with Marketing

    ●    Julius Hemingway - Career move from sales to AR

    ●    Steven Armstrong - Working at Amazon

    ●    Alyssa Gilmore - Business Benefits of AR

    ●    Jeff Roster - 5 Pieces of advice every founder needs to know about AR

    ●    Anjali Yakkundi -Product Marketing & AR, expertise from a former analyst

    If you wish to get in touch, please reach out to us:

    Beth’s contact info:

    beth@torriecommunications.com

    @bethtorrie

    www.linkedin.com/in/workingmom/

    Wendy’s contact info

    wendy@canopycommunication.com

    https://www.linkedin.com/in/wendyshlensky/

    --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support
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    12 分
  • Inside Forrester Wave and Gartner MQ ft. Elena Hutchison
    2023/05/26

    Beth Torrie and Guest Elena Hutchison discuss best practices in major evaluations like Forrester Wave and Gartner MQ, and answer why these evaluations are so important.

    The duo breaks down the key pillars and shares best practices in the evaluations processes and even recommends ideal team formation.

    Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee

    Follow us on Social:

    The Bendy Show Website: https://www.thebendyshow.com/

    Beth’s contact info:

    Email: beth@torriecommunications.com Twitter: @bethtorrie

    Linkedin: www.linkedin.com/in/workingmom/

    Wendy’s contact info:

    Email: wendy@canopycommunication.com

    Linkedin:https://www.linkedin.com/in/wendyshlensky/

    Elena Hutchison

    https://www.linkedin.com/in/elenahutchison/

    Elena is taking taking on a limited number of Analyst Relations consulting clients, either to directly help with AR programs or for executive presence coaching for AR professionals - find her on her website: https://www.uprightar.com/

    --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support
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    34 分
  • Gartner Cool Vendor: How Startups Can Earn this Coveted Award
    2023/05/17

    This episode Beth & Wendy discuss what every tech startup dreams of: How to become a Gartner Cool Vendor. Beth has had several clients become Cool Vendors. In starting her own company, Wendy immersed herself in understanding the nitty gritty of the Cool Vendor process. Listen as these Analyst Relations experts discuss their experiences with how becoming a Cool Vendor can shape your company’s story. 


    Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee


    Read Beth’s Cool Vendor companion blog post


    Check out additional Cool Vendor resources:

    Hank Barnes: Rethinking Categories

    Jim Hare: Insider Secrets to Becoming a Gartner "Cool Vendor" - Jim Hare (discussed in today’s episode)


    Follow us on Social:

    The Bendy Show Website: https://www.thebendyshow.com/


    Beth’s contact info: Email: beth@torriecommunications.com

    Twitter: @bethtorrie Linkedin: www.linkedin.com/in/workingmom/


    Wendy’s contact info: Email: wendy@canopycommunication.com

    Twitter: @WLS26 Linkedin: https://www.linkedin.com/in/wendyshlensky/


    --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support
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    28 分
  • Learning with Leaders: Social Selling
    2023/05/08

    Wendy Shlensky interviews Laura Erdem

    Social Selling Linked In Course⁠

    LinkedIn Social Selling Pod with Laura Erdem

    Laura Erdem shares her wisdom regarding using analyst research as a sales person.

    Just like Analyst Relations, there are few shortcuts.  Personalization is really what makes social selling score!

     

    If you want to be considered for an interview, please contact:

    Wendy Shlensky

    wendy@canopycommunication.com

    --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support
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    15 分
  • Learning with Leaders: AWS AR (Amazon Web Services Analyst Relations) Director Arthur Bailey
    2023/04/18

    Learning with Leaders

    Wendy Shlensky interviews Arthur Bailey, AWS AR Director

    Learn some expert moves from Arthur Bailey 

    • Working with analysts on the learn side of AR

    • Using AR to drive sales

    • Demonstrating the value of Analyst Relations to stakeholders 

    If you would like to be considered as a guest for The Bendy Show, please contact 

    Wendy Shlensky, wendy@canopycommunication.com with your pitch


    --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support
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    19 分
  • Creating collaboration with content marketing
    2023/04/05

    Wendy Shlensky interviews content marketer extraordinaire, Ger Adlum.

    We all want the same goal, creating collaboration with content marketing. 

    We want to uplevel our brand in the market.

    How can analyst relations and content marketers improve their relationships?

    Listen to this pod to get some ideas.

     

    If you want to be considered for an interview, please contact

    Wendy Shlensky

    wendy@canopycommunication.com

    +1 617 256 7363


    --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support
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    37 分
  • Transitioning from Research Sales to Engaging AR Leader
    2023/03/21

    Julius Hemingway, a former Forrester Research sales rep shares his story about his recent transition from research sales to analyst relations. He also shares his insights about the complexities in communicating the business value of AR Programs and their research contracts. Also listen to hear tips to maximize relationships with your research account managers.

    Beth Torrie

    beth@torriecommunications.com

    917-207-1658

    @bethtorrie


    --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support
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    39 分
  • Ace the Demo - Part 1
    2022/10/23

    Learn from Analyst Relations experts at how to deliver the best demo for an analyst

    How do you create the best demo possible?

    Connecting the dots for the analysts on what the differentiators are?

    What are some of the most important aspects for analyst relations

    This is the preview for acing the demo - please share your questions with us for what else you want us to cover regarding acing the demo.

    Beth’s contact info:

    beth@torriecommunications.com        

    @bethtorrie

    www.linkedin.com/in/workingmom/

    Wendy’s contact info

    wendy@canopycommunication.com

    @WLS26

    https://www.linkedin.com/in/wendyshlensky/

    --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support
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    11 分