Nick Bonney has worked in the market research industry for over 30 years, including nearly two decades client-side, before founding Deep Blue Thinking in 2018. In this episode, he tells us about his passion for diving, his involvement with the Manta Trust, and what the insight industry can learn from the underwater world.

Kat Hutton is an applied anthropologist specialising in UX research. With nearly a decade of freelance experience in healthcare and tech, she has collaborated with Meta, Microsoft, and Conversion. In this episode, Kat shares her incredible journey from living on a farm to joining Meta, and discusses the importance of perspective-taking skills in business.

Konrad Collao is the founder the multi-award-winning strategic insight agency Craft

In this episode, Konrad dives deep into the importance of critical thinking in the research industry, the nuances of context and storytelling, and the dangers of obsessing over data. He shares his insights on the current state of the research sector and challenges us to rethink our approach to data interpretation and analysis.

Emily Sheen has spent the last 5 and a half years living in Singapore and is a Venture Principal at Rainmaking APAC, which is part of Bain & Company.

She builds businesses in partnership with corporate companies, secures seed funding, and places the right founders into the businesses to help them scale. In this episode, Emily shares examples of the kind of projects she's been working on, how insights fit into the mix, and how their approach differs from more traditional market research projects.

Imme Ermgassen is the co-founder of Botivo; before this new venture, she worked for almost 20 years in brand strategy as well as cultural and consumer understanding.
In this episode, Imme shares the story behind Botivo and why great brands need to leverage great tensions to succeed.

Alina Sokolowsky worked as a brand strategist for nearly 20 years across advertising, client-side, and brand consultancy before starting her own practice seven years ago.

But in this episode of The Bento Club, Alina focuses on her experience of writing "B is for Borscht," a kids' book that aims to preserve the flavours of Ukraine for the next generation.

If you are based in the US, you can purchase a copy at this link; all profits go to UNICEF.

Greg Wells worked in insight, and he has always loved booze brands. He once completed a project for Diageo where the CMO said that the smartest young people set up food and beverage start ups these days. Which was enough to trigger him to give up a highly paid job to try his own hand at it. His company We Are Beer now runs three beer festivals a year, with over 35,000 visitors; they work with many of the best brands in beer and with their drinkers community, to deliver meaningful insight.

In this episode we chat with Betty Adamou.

Betty is a Gamification Designer, Author, and Expert, having won several awards for her work in bringing gamification into the forefront of market research in particular.

She wrote a book "Games and Gamification in Market Research" that has been published in 3 languages, she has an audiobook, runs gamification workshops, conference talks, consultation and coaching services have been hired by some of the world's leading brands and cool start-ups.

In this episode we focus on the not-for-profit initiative that you launched during the first lockdown, the "Not Sorry Club", that inspires and celebrates women to lead unapologetic lives by first removing the word 'sorry' from their vocabularies. Through inspiring social content, the #NotSorryChallenge, the Importance of Celebration workshop event, and the Tales of Female Badassery podcast, there are multiple ways to be inspired.