エピソード

  • Inside Vanish's £1m Channel 4 diversity in ad campaign

    Inside Vanish's £1m Channel 4 diversity in ad campaign
    2023/05/22
    On the final episode of season 2, we catch up with Holly Iles who is a senior creative at Havas London and wrote the recent Vanish ad that won Channel 4's Diversity in Advertising award. 

    Hosted on Acast. See acast.com/privacy for more information.
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    18 分
  • The story behind The Self Space's personal billboards that detailed gripping mental health stories

    The story behind The Self Space's personal billboards that detailed gripping mental health stories
    2023/05/15
    On this week's episode I'm chatting with Rani Patel and Josh Tenser from the newly-launched London agency Calling about the work with highstreet therapy brand The Self Space. They commissioned real people to write candidly about their state of mind in a series of beautiful letters.

    Hosted on Acast. See acast.com/privacy for more information.
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    25 分
  • Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad

    Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad
    2023/05/11
    This week's guests are Tag Heuer's chief maketing officer George Ciz and Alexander Kalchev, chief creative officer at DDB Paris. Together, they chat through exactly how the watch brand landed top Hollywood actor Ryan Gosling to star in the 60th anniversary film for the Carrera model.

    Hosted on Acast. See acast.com/privacy for more information.
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    23 分
  • How Nuud is tackling chewing gum's shocking plastic problem

    How Nuud is tackling chewing gum's shocking plastic problem
    2023/05/02
    This week's guests are Nuud's founder Keir Carnie and Paulo Salomao who is co-founder at The Or. Together, they explain why they decided to take on big chewing gum brands for the lack of transparacy around plastic content. Spoiler alert: some of these stats will shock you.

    Hosted on Acast. See acast.com/privacy for more information.
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    13 分
  • How Nurofen’s fake medicine pinpointed the gender pain gap

    How Nurofen’s fake medicine pinpointed the gender pain gap
    2023/04/24
    Our next guest is Ruth Boulter, creative director at McCann London, who joins us to speak about the latest Nurofen ad campaign that tackled the important topic of the gender pain gap.

    Hosted on Acast. See acast.com/privacy for more information.
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    20 分
  • How M&C Saatchi used AI to show the devastating effects of knife crime

    How M&C Saatchi used AI to show the devastating effects of knife crime
    2023/04/17
    This week's guest is Guy Bradbury who is a creative partner at M&C Saatchi. His team created a hard-hitting poster campaign this Mother's Day for the Ben Kinsella Trust that hoped to show the realities of knife crime. To hit home, each time an ambulance siren went by one of the outdoor sites the posters were triggered to show real text messages between mothers and their sons.

    Hosted on Acast. See acast.com/privacy for more information.
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    14 分
  • How Tangerine took aim at bleak banks with a Severance-style ad

    How Tangerine took aim at bleak banks with a Severance-style ad
    2023/04/11
    This week's guests are Aaron Starkman, who is global chief creative officer at Rethink Canada and John Rocco, head of global brand at Scotiabank/ Tangerine. In this fascinating and often hilarious chat we dive into the latest work for the bank that got so many people talking. 

    Hosted on Acast. See acast.com/privacy for more information.
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    28 分
  • How Rosa Paris embraced a copy cat campaign with humour.

    How Rosa Paris embraced a copy cat campaign with humour.
    2023/04/03
    My next guest is Gilles Fichteberg, co-founder of French agency Rosa Paris. In this episode, he retells how his team found out that one of their ads had been copied scene for scene. It's an eye-opening tale and one you won't want to miss.

    Hosted on Acast. See acast.com/privacy for more information.
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    22 分