エピソード

  • Tackling taboos through marketing

    Tackling taboos through marketing
    2020/08/24
    Taboos are starting to be broken by marketers - there are three award-winning examples from The Drum Marketing Awards in my Marketing Stories podcast this week.

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    7 分
  • Reinventing roads with users and commerce in mind

    Reinventing roads with users and commerce in mind
    2020/08/17
    In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.

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    9 分
  • The role of online marketplaces in the retail revolution

    The role of online marketplaces in the retail revolution
    2020/08/10
    This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.

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    9 分
  • Will artificial intelligence replace human creatives?

    Will artificial intelligence replace human creatives?
    2020/08/03
    Diane Young reads from a Drum magazine article asking: "Will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process?"

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    6 分
  • Why food is the new sex

    Why food is the new sex
    2020/07/30
    In this episode of Marketing Stories, CEO of The Drum Diane Young explores the future of food. Based on an article from Sonoo Singh, Marius Robles, CEO of Imagine Foods shares his predictions of edible robots, doctors in fridges and an end to obesity.

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    10 分
  • Purpose pays but woke-washing sucks

    Purpose pays but woke-washing sucks
    2020/07/27
    In this episode, Diane Young reads from an article from The Drum's Ellen Ormesher about the pernicious issue of 'woke washing'. While it's imperative that brands have their morality on display, this episode examines why savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.

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    9 分
  • Sports experiences: how sports organisers, fans and brands are changing

    Sports experiences: how sports organisers, fans and brands are changing
    2020/07/20
    In this episode of Marketing Stories, The Drum journalist John McCarthy takes us through the modern realities of sports experiences. Hear how VR and AR are disrupting the traditional means of viewing, how tech is transforming the way brands identify with their favourite teams, and the extent to which professional sports teams are investing in new ways of communicating with fans.

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    8 分
  • ASMR – can brands use make use of this audio phenomenon?

    ASMR – can brands use make use of this audio phenomenon?
    2020/07/06
    In this episode of Marketing Stories, CEO of The Drum Diane Young explores the strange audio phenomenon of ASMR. Based on an article from Jen Faull, this episode takes us through the physiology of ASMR, the causes of so-called 'eargasms', and how brands are jumping on the auditory bandwagon.

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    9 分