In this episode of the Ecommerce Coffee Break, Idries Erfan, founder at protectmyorder.co.uk, shares actionable tips to increase net profit margins by 10% or more.

Learn how innovative service-based upsells, like stolen package protection, outperform traditional strategies and uncover quick, practical ways to optimize your Shopify store's checkout process.

Topics discussed in this episode:

• What 300+ merchant interviews revealed about profit margins in the post-iOS 14 era
• How service-based upsells reach 40-60% conversion vs traditional 2-3% product upsells
• Why stolen package protection converts at 50-70% of concerned customers
• What makes optimal upsell pricing range from 2-9% of cart value
• How merchants boost profits by 10% in under 10 minutes with protection services
• Why extended return windows drive sales during Black Friday season
• What makes carbon neutral shipping a compelling modern upsell
• How to combine product and service upsells effectively
• What A/B testing shows about optimal upsell placement
• How success-based pricing eliminates risk for merchant protection services
  
  

Links & Resources

Website: https://www.protectmyorder.com/
Shopify App Store: https://apps.shopify.com/protectmyorder
LinkedIn: https://www.linkedin.com/in/idries-erfan/

Get access to more free resources by visiting the show notes at
https://t.ly/gIP5p

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
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In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance.

Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance.

Topics discussed in this episode:

• Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend
• What specific data points Meta wants from advertisers for optimal campaign performance
• How server-side tracking solves modern data collection challenges for Shopify stores
• What custom conversion tracking strategies boost performance for different product lines
• Why separating purchase events matters more than parameter optimization in Meta
• How offline conversions and retail store data can enhance Meta advertising performance
• What AI-powered creative testing capabilities are coming to Meta's platform in 2025
  
  

Links & Resources

Website: https://www.getelevar.com/
Shopify App Store: https://apps.shopify.com/gtm-datalayer-by-elevar
LinkedIn: https://www.linkedin.com/company/getelevar
X/Twitter: https://x.com/getelevar

Get access to more free resources by visiting the show notes at
https://t.ly/wTibu

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

Recommended Tools:
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/


Become a smarter online seller in just 7 minutes per week
Our free newsletter is your shortcut to ecommerce success. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this podcast episode, we discuss how AI assistants can boost conversions for Shopify stores by enhancing product discovery, building trust, and offering multilingual support, all while reducing support load and driving sales.

Our featured guest on the show is Saumil Trivedi, Director of Product & India Operations at asklo.ai.

Topics discussed in this episode:

• What AI Assistants really do beyond basic chatbots
• How the 4 phases of customer shopping journey work with AI
• Why instant AI answers boost purchase confidence
• What questions shoppers ask in different product categories
• How AI handles multiple languages without setup
• Why customers skip reading product pages today
• How AI cut support tickets by 20% - real case study
• What store sizes benefit most from AI assistance
• Why setup takes minutes on any Shopify theme
• How to test AI support free for 30 requests monthly
  
  

Links & Resources

Website: https://www.asklo.ai/
Shopify App Store: https://apps.shopify.com/asklo
LinkedIn: https://www.linkedin.com/in/saumil-trivedi/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4473bcm5

SPONSORS:

Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


Sign up for our free newsletter

Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!