Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

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In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches.

She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers.

Topics discussed in this episode:

• Why understanding your product's unique selling point is crucial for marketing success
• How PPC campaigns can reveal unexpected use cases and target audiences
• What Amazon's AI (Rufus) can tell you about your product listing gaps
• Why sellers should give their product launch at least 90-120 days before declaring failure
• How rebranding and repositioning can dramatically improve product performance
• What metrics to analyze when a product launch isn't working
• Why comprehensive market research precedes successful product launches
• How agencies like PPC Farm help sellers diagnose and fix marketing challenges
• What Amazon's changing landscape means for new and existing sellers
• Why omnichannel presence is more important than ever for e-commerce brands
  
  

Links & Resources

Website: https://www.ppcfarm.com/
LinkedIn: https://www.linkedin.com/in/carly-mcmillen/
Instagram: https://www.instagram.com/theppcfarm/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3yxvudf8

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

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In this episode of the Ecommerce Coffee Break, join host and producer Claus Lauter for a year-end update! In this episode, Claus reflects on the highlights of 2024 and shares exciting news and plans for what's to come in 2025.


Topics discussed in this episode:

• 2024 Podcast Recap: 110 episodes exploring e-commerce, digital marketing, AI, and entrepreneurship.
• Audience Growth: Over 250,000 listens in 2024.
• Newsletter: Free weekly e-commerce news summary with 7,000+ subscribers.
• Premium Content: "Merchant Hub" offers daily news, community forum, and conversion optimization course.
• Sponsors: Carefully selected advertisers aligned with audience interests.
• Nomadic Lifestyle: Recently returned to Buenos Aires after 7-month travels, open to future adventures.
• 2025 Preview: New episodes resuming shortly after New Year's, with listener feedback welcome.
  
  

Links & Resources

Website: https://ecommercecoffeebreak.com/
Newsletter: https://ecommercecoffeebreak.com/ecommerce-podcast-newsletter/
LinkedIn: https://www.linkedin.com/in/clauslauter/
X/Twitter: https://x.com/EcomCoffeeBreak


Get access to more free resources by visiting the show notes at
https://tinyurl.com/5mcfswab

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---

Discover expert strategies to prevent Amazon account suspensions with Or Shamosh, founder of AmazonSellersAppeal.com.

In this episode, Or shares actionable tips for auditing listings, avoiding keyword pitfalls, and staying compliant with Amazon’s policies. Learn how tools like ChatGPT can help safeguard your account and what steps to take if you're ever suspended.

Whether you're a new seller or a seasoned merchant, this episode offers invaluable advice to keep your business running smoothly.

Topics discussed in this episode:

• Why sellers get suspended: Uncover hidden risks in Amazon listings
• How keywords trigger account suspensions: Avoid dangerous product descriptions
• What Amazon really considers a "product": Legal definitions that surprise sellers
• Why ChatGPT can prevent suspension: Free risk assessment strategy
• How regulatory agencies define your products: Unexpected legal classifications
• What to do when suspended: First critical steps for account recovery
• Why multiple appeals are normal: Navigating Amazon's suspension process
• How to conduct weekly listing audits: Simple compliance checks
• What products need extra caution: High-risk categories exposed
• Why understanding Amazon's algorithm matters: Insider scanning secrets
  
  

Links & Resources

Website: https://amazonsellersappeal.com/
LinkedIn: https://www.linkedin.com/in/or-shamosh/
Facebook: https://www.facebook.com/OrShamosh/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2yvvpvus

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---

In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter sits down with Chris Timmer, CEO of Linnworks, to unravel the complexities of multi-channel selling.

Discover how modern e-commerce businesses can overcome operational challenges by leveraging unified platforms that streamline inventory management, marketplace listings, and order processing.

Chris shares insights into how technology can help sellers expand across multiple channels, reduce errors, and create seamless customer experiences in today's competitive online marketplace.

Topics discussed in this episode:

• Why selling on multiple marketplaces is crucial for e-commerce growth
• How a unified e-commerce platform solves inventory management challenges
• What operational hurdles do online sellers face when expanding channels
• Why AI and forecasting can transform inventory strategies
• What surprising strategy are online brands using to boost digital sales
• Why successful merchants sell on more than five channels
• How marketplace pricing and integration impact business performance
• What makes a smooth e-commerce platform implementation
• Why customer-centric technology solutions matter in competitive markets
  
  

Links & Resources

Website: https://www.linnworks.com/
Shopify App Store: https://apps.shopify.com/linnworks
LinkedIn: https://www.linkedin.com/in/chris-timmer-019996/
Instagram: https://www.instagram.com/linnworksglobal
X/Twitter: https://x.com/Linnworksglobal

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3fxsx8cc

3f8b2d6ddf53875e7098a870ceeccc7ddc105829

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---

In today's Ecommerce Coffee Break podcast, join Slava Sabirov, CEO of batna.pro, to explore a groundbreaking approach to retail pricing.

Discover how AI-powered negotiation systems are transforming e-commerce by enabling personalized deals for individual customers.

He shares insights from his extensive background in pricing strategy, including successful implementations in fashion and mattress retail that have dramatically increased average order values and reduced overstock.

Topics discussed in this episode:

• Why AI-powered negotiation transforms e-commerce pricing strategies
• How dynamic pricing can increase average order value by up to 40%
• What makes personalized price negotiation a game-changer for retailers
• Why traditional seasonal sales models are becoming obsolete
• How AI helps retailers solve inventory overstock challenges
• What drives customer loyalty through intelligent pricing interactions
• Why conversion rates improve when customers can negotiate prices
• How different industries can benefit from smart pricing technologies
• What makes Shopify integration simple for e-commerce businesses
• Why upselling becomes more effective with AI-driven negotiation systems

Links & Resources

Website: https://batna.pro/
Shopify App Store: https://apps.shopify.com/batna
LinkedIn: https://www.linkedin.com/in/sabirov/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4artakwz

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---

In this episode of the Ecommerce Coffee Break Podcast, we explore how to scale ad campaigns with precision using sales attribution.

Host Claus Lauter is joined by Andrey Kholkin, CTO of Weberlo.com, a platform revolutionizing ad tracking and performance insights.

With over a decade of experience, Andrey shares why traditional pixels fall short, how real-time attribution transforms ad performance, and the role of AI in reducing ad spend. Learn how accurate data can optimize campaigns and improve ROI.

Topics discussed in this episode:

• Why Traditional Ad Tracking Pixels Fall Short: Browser tracking misses crucial data.
• How Real-Time Sales Attribution Can Transform Ad Performance: Track 100% accurate sales data.
• Why Accurate Data Is Key to Digital Marketing: Avoid pausing top-performing ads.
• How AI and Attribution Models Lower Advertising Costs: Optimize ads with accurate data.
• Why You Shouldn't Rely on Ad Platform Tracking: Independent tracking ensures accurate insights.
• How to Implement Sales Tracking Quickly: Connect e-commerce and ads in minutes.
• What Conversion Goals Can You Track: Focus on purchase and lead tracking.
• Why Organic Traffic Tracking Matters: Use UTMs to track paid and organic sources.

Links & Resources

Website: https://www.weberlo.com
Shopify App Store: https://apps.shopify.com/weberlo
LinkedIn: https://www.linkedin.com/company/weberlo/

Get access to more free resources by visiting the show notes at
https://t.ly/qGKT5

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship.

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller. This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship.

The goal of every episode is to uplevel you as an online merchant and business owner, taking your online sales and marketing strategy to the next level.

Each week, host and digital marketing veteran Claus Lauter interviews world-class ecommerce experts and marketers. They share their stories, tips, tactics, and strategies on how to build a successful online brand.

The show explores a broad range of topics, including ecommerce apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more.

Previous episodes have featured experts from Google, Gorgias, ReferralCandy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others.

Whether you have an online store, want to leave your 9-5 job, do a side hustle, or start your own e-commerce business, this podcast is for you.

With over 380 episodes, you'll find the help you need to start, run, and grow your DTC brand or online store fast. Short episodes, ideal for listening on the go.

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---

In this episode, we explore how Chubbies grew to nine figures in revenue before being acquired. Kyle Hency, co-founder of Chubbies and now CEO of gooddaysoftware.com, shares his entrepreneurial journey from investment analyst to successful brand builder.

Kyle discusses the challenges of scaling a DTC brand, the importance of inventory management, and how this experience led him to create Good Day Software, an alternative ERP solution designed specifically for growing Shopify merchants.

Topics discussed in this episode:

• Why inventory management can make or break your e-commerce business
• What happens when spreadsheets break: the moment entrepreneurs need to upgrade their business systems
• How to build a successful business with friends & maintaining relationships while growing a company
• Why unit economics matter more than growth: an approach to building a sustainable e-commerce brand
• How AI will transform inventory and operational management for online sellers
• Why focusing on your core competency is the key to e-commerce success
• How to prepare your e-commerce brand for holiday sales

Links & Resources

GoodDay Software: https://www.gooddaysoftware.com/
Chubbies: https://www.chubbiesshorts.com/
Loop Returns: https://www.loopreturns.com/
X/Twitter: https://x.com/khency6
LinkedIn: https://www.linkedin.com/in/khency/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2atrm5cx

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!