エピソード

  • Why CEOs Shouldn’t Be Running Their Own Social Media

    Why CEOs Shouldn’t Be Running Their Own Social Media
    2025/02/19
    In this episode of The End in Mind, I’m breaking down the real reason why business owners shouldn’t be spending hours on social media—and what to do instead. So many CEOs are stuck in a cycle of managing their own content, answering DMs, and trying to grow their audience, only to feel overwhelmed and burned out. But here’s the truth: your time is better spent elsewhere. I dive into: - Why having too many hands in your social media accounts leads to missed messages, confusion, and inefficiency. - The difference between business owners who thrive and those who stay stuck in the DIY phase. - How outsourcing can completely change the way you run your business and free up time for high-impact activities like networking, scaling, and client relationships. - If social media feels like a time-suck but you’re afraid to let go, this episode will help you rethink your approach and make decisions that move your business forward. Connect with me: - Instagram: @meraki_media_management - Facebook: https://www.facebook.com/GetSocialwithMeraki - TikTok: @meraki_media_management - Website: https://www.merakimediamanagement.com/ *Loved this episode?* If this message resonated with you, share it and tag me! Let’s talk about what’s keeping you stuck in the weeds of social media and how you can start stepping into your CEO role with confidence! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 分
  • The Power of Case Studies: How to Attract & Convert High-Quality Clients

    The Power of Case Studies: How to Attract & Convert High-Quality Clients
    2025/02/12
    In this episode, I dive into one of the most powerful tools for building credibility, attracting high-quality clients, and converting sales with ease: case studies!! I break down why case studies are becoming the future of marketing and how they can transform the way potential clients see your business. Whether you're a service provider or selling a product, case studies provide real, tangible proof of the value you offer. Instead of making open-ended promises, they show exactly how your work has helped past clients, making it easier for new clients to trust you and commit. You'll learn: - Why case studies build trust faster than traditional sales tactics - How to structure a compelling case study that speaks to high-end clients - How case studies help eliminate skepticism and create long-term business relationships - How to use them effectively to close deals and increase sales in as little as 24 hours If you're tired of explaining your services over and over again, struggling to convert leads, or attracting clients who aren’t ready to invest, this episode is for you! Want to see real examples? I’m linking two of my case studies here—check them out for inspiration and start creating your own! - Case study 1: https://drive.google.com/file/d/1fn3aMNfDQevHgAreBJjazZx6BGtBhjww/view?usp=sharing - Case study 2: https://drive.google.com/file/d/1DgVwicU6_5-v-INiIvwbfQzmA0sUCDbQ/view?usp=sharing Connect with me: - Instagram: @meraki_media_management - Facebook: https://www.facebook.com/GetSocialwithMeraki - TikTok: @meraki_media_management - Website: https://www.merakimediamanagement.com/ *Loved this episode?* If this episode helped you rethink your marketing strategy, let me know! DM me on Instagram or share this episode and tag me—I’d love to hear your thoughts! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 分
  • The Mindset Shift Every Entrepreneur Needs with Jennifer Jakobsen

    The Mindset Shift Every Entrepreneur Needs with Jennifer Jakobsen
    2025/02/05
    In this episode, I sit down with Jennifer Jakobsen, a former psychotherapist turned business mindset coach who helps entrepreneurs overcome limiting beliefs, step into their confidence, and build successful businesses without burnout. Jennifer shares how her background in therapy led her to coaching and why mindset is truly the foundation of business success. We talk about how entrepreneurship is one of the biggest personal development journeys you can embark on and why self-doubt, imposter syndrome, and perfectionism often surface when building a business. She also breaks down her “Magnetic Coach Method” and how confidence, clarity, and consistency help entrepreneurs easily attract the right clients. Plus, we dive into the importance of balance, energy management, and redefining success on your own terms. If you’ve ever felt stuck in your business or doubted yourself along the way, this episode is for you! Where to Find Jennifer: - Instagram: https://www.instagram.com/jjakobsenlifecoach/ - Facebook group: https://www.facebook.com/groups/jenniferjakobsencoach - Free weekly coffee & connection networking call: https://jennifer-jakobsen.ck.page/79ba8cc9ec *Loved this episode?* If Jennifer’s insights resonated with you, share this episode and tag us! Let’s keep the conversation going and support more entrepreneurs in building businesses they love! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 分
  • The Psychology of Branding: Emotion, Balance, and Storytelling with Skylar Sustin

    The Psychology of Branding: Emotion, Balance, and Storytelling with Skylar Sustin
    2025/01/29
    In this episode, I’m joined by Skylar Sustin, a branding and web design expert with a unique approach rooted in brand psychology. Skylar’s journey from being a coach to building a thriving web design business is filled with insights about the emotional connections we create with our audiences and the power of storytelling in branding. We talk about how brand psychology helps businesses connect deeply with their ideal clients by focusing on emotions, desires, and pain points. She shares practical tips for designing brands and websites that not only look good but also elicit trust, ease, and connection. This episode is perfect for entrepreneurs, coaches, and creators who want to: - Build a brand that resonates with their ideal clients - Navigate the balance between relatability and authority - Avoid common pitfalls like over-niching or trying to appeal to everyone Skylar also discusses the impact of AI on design, its limitations in conveying emotion, and why human connection will always be essential in creating meaningful branding experiences. Where to Find Skylar: - Instagram: @skylarsustin - Website: https://www.skylarsustin.com/ *Loved this episode?* Let’s continue the conversation! DM Skylar or me with your thoughts or questions about branding and storytelling. Share this episode with someone who’s ready to take their brand to the next level, and don’t forget to leave a review—your support means the world! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 分
  • Celebrating 200 Episodes: My Journey, Lessons, and Gratitude

    Celebrating 200 Episodes: My Journey, Lessons, and Gratitude
    2025/01/22
    Welcome to a very special episode! Today marks our 200th episode, and I’m so excited to reflect on this incredible journey with you all. This podcast started back in 2020 as a space for authenticity, vulnerability, and connection—and over the years, it has become so much more. In this milestone episode, I share the story of launching my business, Meraki Media Management, fresh out of college, and how those early challenges shaped the business I run today. From managing social media campaigns that changed lives to leading a team of 10, the journey has been full of lessons, gratitude, and growth. I also talk about the personal side of entrepreneurship—finding balance, valuing myself beyond my role as a CEO, and navigating the highs and lows of building a business. This podcast has been such a meaningful outlet for reflection and connection, and I couldn’t have done it without YOU. To all our listeners, thank you for every second you’ve spent with this show. Your support, feedback, and encouragement have made this journey possible, and I’m so grateful to have you here! *What’s Next:* Next week, I’ll be joined by Skylar, a branding expert, to talk about finding the North Star of your business, selling your value, and rebranding when it’s time. Don’t miss it!! Connect with me: - Instagram: @meraki_media_management - Facebook: https://www.facebook.com/GetSocialwithMeraki - TikTok: @meraki_media_management - Website: https://www.merakimediamanagement.com/ *Loved this episode?* If my journey resonated with you or if you know someone who might benefit from hearing it, share this episode with them! Let’s keep building this community and inspiring each other. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 分
  • 2025 Trends and Predictions

    2025 Trends and Predictions
    2025/01/15
    Welcome to a special episode! Today marks our 199th episode, and I’m so grateful for each of you who’ve been part of this journey. In this episode, I dive into the trends, shifts, and opportunities that are shaping 2025, especially in marketing, business, and social media. As someone who’s built a social media agency and consulting business from the ground up, I’ve seen firsthand how rapidly things change in the digital world. This year, it’s all about authenticity, meaningful collaboration, and embracing new tools like AI to make our lives easier and our businesses more efficient. I share insights into why storytelling and authenticity remain crucial for building trust, how collaborations can elevate your brand, and why AI is not something to fear but to embrace as a tool for abundance—of time, energy, and growth. 2025 is a year of evolution and opportunity, and I can’t wait to see how these predictions unfold for all of us!! Connect with me: - Instagram: @meraki_media_management - Facebook: https://www.facebook.com/GetSocialwithMeraki - TikTok: @meraki_media_management - Website: https://www.merakimediamanagement.com/ *Loved this episode?* Share your thoughts on Instagram under my latest post or DM me—what are YOUR predictions for 2025? Let’s continue the conversation and make this year extraordinary together! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分
  • Paying your debt is setting you up to BUILD your Wealth! (with Madison Gammons)

    Paying your debt is setting you up to BUILD your Wealth! (with Madison Gammons)
    2025/01/08
    In this episode, I’m joined by Madison Gammons, a money coach dedicated to empowering women to build wealth and confidence with their finances. Madison shares her personal journey from navigating debt and paycheck-to-paycheck living to paying off $70,000 in debt, growing her net worth by over $400,000, and creating a life of financial freedom. We dive into the key strategies for paying off debt, building wealth, and shifting your money mindset. Madison explains how your beliefs about money—whether rooted in scarcity or abundance—play a huge role in how you handle finances. She also breaks down how to make money management fun, celebrate milestones, and turn your financial goals into an exciting journey rather than a stressful task. If you’ve ever felt stuck in your finances or unsure how to move forward, this episode is packed with actionable tips, empowering insights, and practical tools to help you take control of your money in 2025! Where to Find Madison: - Instagram: @themadisonj - Podcast: "Busy Getting Better" (Apple Podcast / Spotify) Website: https://stan.store/themadisonj How to Work with Madison: - 1-on-1 Strategy Session: Quick shifts to align your 2025 financial goals - 6-Month Coaching: Deep dive into money mindset, personal finance, and money manifestation DM Madison on Instagram to learn more about her offers! *Loved this episode?* If Madison’s insights resonated with you, take a screenshot of the episode, share it on Instagram, and tag us! Let’s normalize empowering conversations around money and inspire others to take control of their financial futures. Your feedback also helps The End in Mind reach more listeners, so don’t forget to leave a review and share your thoughts! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 分
  • Let's Make 2025 a Wicked Year!

    Let's Make 2025 a Wicked Year!
    2025/01/01
    Welcome to the first episode of 2025! Today, I’m diving into gratitude, growth, and the powerful lessons from one of my all-time favorite films, Wicked! I reflect on how this show and its incredible community have transformed my life over the past four years. Together, we’ve navigated personal and professional highs and lows, celebrated successes, and embraced vulnerability as a source of strength. As I sit here today, I can’t help but marvel at how following my intuition and trusting my journey have shaped my life and business! Inspired by the perseverance and self-belief of the Wicked Witch, I explore the power of standing firm in your values, even when faced with resistance or misunderstanding. It’s a story that resonates with so many of us—especially entrepreneurs—who’ve chosen a less conventional path to follow our dreams. As we kick off this new year, I invite you to reflect on your own journey, the support of loved ones, and the dreams you’re ready to chase in 2025. Let’s continue to grow together and make this year unforgettable!! Connect with me: - Instagram: @meraki_media_management - Facebook: https://www.facebook.com/GetSocialwithMeraki - TikTok: @meraki_media_management - Website: https://www.merakimediamanagement.com/ *Loved this episode?* If Wicked inspires you, or you’re just excited to tackle 2025 with intention and courage, I’d love to hear from you! Take a screenshot, share your thoughts, and tag me on Instagram! Let’s make this year the best one yet! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    13 分