In this episode of the Entrepreneurs Logbook Podcast, host Zachary Bernard dives into the marketing strategies and career insights of Michal Habdank-Kolaczkowski, founder of RallyCall Get-to-Marketing, a brand development consultancy.

Michal shares his experiences in crafting compelling narratives and strategic brand positioning that have helped companies raise over $650 million in venture capital and achieve exits exceeding $4 billion to industry giants like Google, Dell, Intel, and eBay.

He also recounts his time growing Waze to 100 million users and shares the exciting transformations he's led, such as with BeeHero. Whether it's discussing his humble beginnings in PR or offering strategic advice for startups looking to rebrand before an acquisition, this episode is packed with invaluable lessons for entrepreneurs and marketers alike.

00:07 Meet Michal: The Branding Maestro

02:08 Early Career and PR Adventures

05:08 The Waze Journey: From Skepticism to Success

13:02 Branding Strategies for Acquisitions

21:44 The Bee Hero Success Story

32:49 The Future of Branding in the Age of AI

37:10 Common Pitfalls in Startup Pitches

Connect with Michal :

Website: https://rallycall.co/

LinkedIn: https://www.linkedin.com/in/itsmichal/

Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard is joined by Stephanie Pliha, founder of Tribe Agency, a consulting firm specializing in innovative companies, medtech startups, and midsize companies.

With over 25 years of experience in the medtech space, Stephanie shares her journey from a corporate career to founding Tribe Agency. They discuss the importance of strategic brand positioning, go-to-market strategies, and the concept of making a brand a verb.

The conversation covers branding essentials, common mistakes companies make, and the significance of a well-crafted go-to-market strategy. Stephanie also introduces Tribe's marketing-on-demand services and an upcoming masterclass designed to help businesses elevate their marketing efforts.

00:08 Meet Stephanie Pliha: Founder of Tribe Agency

01:49 Stephanie's Journey in Medtech

03:21 The Concept of Making Your Brand a Verb

07:24 Common Branding Mistakes and Solutions

11:20 Go-to-Market Strategies for Medtech Innovators

19:52 Marketing on Demand: A Flexible Approach

25:52 The Importance of Consistent Brand Messaging

29:05 Advice for Founders on Brand Positioning

30:45 Stephanie's Brand Masterclass

33:19 How to Connect with Stephanie

Connect with Stephanie:

LinkedIn: https://www.linkedin.com/in/stephpliha/

Tribe's Website: https://tribeagency.org/

Tribe's Instagram: https://www.instagram.com/tribeagency1/

Stephanie's 8-week Masterclass: https://tribeagency.myflodesk.com/brandmasterclass

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneurs Logbook Podcast, we dive into the mind of Olly Rosewell, founder of Comb and a pioneer in the B2B outbound outreach space, particularly known for his expertise in cold emailing.

Olly shares his entrepreneurial journey, starting from high-ticket sales roles to building and successfully exiting Response AI, a SaaS platform that enabled companies to send personalized videos within cold emails. The discussion covers the strategies and insights that led to extraordinary business growth, the challenges and nuances of the cold email landscape, and the significance of creating specific self-qualifying lead magnets.

Olly also talks about his latest venture, Comb, a platform allowing B2B teams to get access to contact info from tech companies around the world, and shares valuable advice on maintaining high customer lifetime value and the pivotal moment he decided to move on from Response AI. This episode is a deep dive into practical growth tactics, market-fit strategies, and the evolving SaaS ecosystem.

00:45 Ollie Roswell's Journey into Cold Email

04:59 Building and Scaling Response.ai

05:43 Transitioning to New Ventures

10:30 Strategies for Acquiring Initial Customers

17:53 The Importance of Targeted Outreach

23:43 Challenges and Insights in SaaS Development

27:04 The Decision to Exit Response.ai

32:06 Introducing Comb and Future Plans

Connect with Olly Rosewell:

YouTube: https://www.youtube.com/channel/UC5ty1e0B5cOqHTtAi21H14A

Website: https://www.trycomb.com/

Twitter : https://x.com/ollyrosewell

Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com