In this episode of the Entrepreneur's Logbook Podcast, we sit down with Scott Beebe, Founder of Business On Purpose, a company dedicated to liberating business owners from chaos through systems, processes, and purpose-driven strategies.

Episode Highlights:

• [00:01:00] Scott shares his diverse background, from telemarketing to pharmaceutical sales to pastoral work and eventually founding Business On Purpose.
• [00:03:00] The value of "reps" - how repeated experience in different environments builds the expertise needed to guide business owners.
• [00:05:00] Scott explains how chaos manifests in small businesses through common phrases like "I spend my whole day putting out fires" and "throwing Hail Marys just to get through the day."
• [00:07:00] The subtle ways chaos deceives business owners into believing "there's no other way" to run their operations.
• [00:09:00] How outside vendors should reduce chaos, not create more of it - a key principle when seeking help.
• [00:12:00] The importance of awareness moments that give business owners a "shot of joy" amidst the ongoing vigilance against chaos.
• [00:14:00] Scott shares the RPMs of great leadership: Repetition, Predictability, and Meaning - the framework for creating stability.
• [00:16:00] A powerful real-world example of chaos striking: two team members losing their fathers on the same day before a major event.
• [00:17:00] The 85-15 rule: How businesses should strive to predict 85% of what happens while allowing for the 15% that requires unique brilliance.
• [00:19:00] Thomas Edison's wisdom: "Vision without implementation is hallucination" - the critical importance of execution.
• [00:22:00] How Scott vets potential clients with a 26-point checklist and requires specific time commitments rather than accepting "whatever it takes" answers.
• [00:24:00] The danger of isolation for business owners and the value of community - "They come for the content, but they stay for the connection."
• [00:28:00] Scott's concept of "work worth doing" and how it shapes Business On Purpose's high-touch, relationship-based coaching model.
• [00:30:00] Final advice: Either commit to creating systems with repetition, predictability, and meaning, or "quit and get a job" - the honest truth about business ownership.

Connect with Scott Beebe:

• Website: https://businessonpurpose.com/book

Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

In this episode of the Entrepreneur’s Logbook Podcast, we sit down with Ramy Khalil, CEO of Scimitar, a boutique management consulting firm dedicated to accelerating development timelines in the life science industry.

Episode Highlights:

• [00:01:30] Ramy explains the breadth of the life science industry, covering pharmaceuticals, biotechnology, diagnostics, and medical devices.
• [00:03:00] A personal connection to healthcare innovation: Ramy shares how his father's heart attack and subsequent bypass surgery inspired his career path in medical device engineering.
• [00:07:30] The counterintuitive approach to development acceleration: Why non-technical disciplines often create the biggest efficiency gains before implementing technology solutions.
• [00:09:45] Case study: How Scimitar helped a client reduce regulatory submission time from 26 weeks to 12 weeks through process optimization.
• [00:11:30] The three core methodologies Scimitar applies are critical path project management, lean principles for knowledge work, and business process management.
• [00:16:30] Additional areas ripe for optimization across the life science value chain: site startups for clinical trials, manufacturing supply chain coordination, and commercial launch readiness.
• [00:20:00] Leadership team challenges: How Scimitar helps executives transition from "working in the business" to "working on the business" through operational efficiency.
• [00:25:30] Balancing speed with quality and compliance: Ramy's approach to maintaining high standards while avoiding unnecessary constraints that don't benefit patients.
• [00:31:00] Looking ahead: The role of AI in life sciences and how leaders should approach technology adoption through access, people strategy, and scaling with appropriate controls.

Connect with Ramy Khalil:

• LinkedIn: https://www.linkedin.com/in/ramy-khalil-392391/
• Website: www.scimitar.com

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

In this episode, we dive into the world of business growth and human-centered leadership with Charlie Saffro, President and founder of CS Recruiting. With over a decade of experience in the logistics, transportation, and supply chain industries, Charlie shares her journey from marketing professional to influential recruiter.

She discusses her unique philosophy that 'business is personal,' the challenges of remote work, and the importance of genuine human connections in the workplace. Listen in to gain valuable insights on talent acquisition, retention, and the evolving landscape of workplace culture in the face of technological advancements.

00:52 Charlie's Career Journey: From Marketing to Recruitment

03:17 Building a Successful Recruiting Firm

08:20 The Importance of Human-Centered Leadership

14:23 Balancing Data and Human Touch in Recruitment

19:40 Technological Advancements in Logistics and Supply Chain

26:24 Building Authentic Connections in a Digital World

33:35 Future Trends in Workplace Culture

About Charlie Saffro

Charlie Saffro is the CEO and founder of CS Recruiting, a specialized recruiting firm focused on the logistics, transportation, and supply chain industries. A TEDx speaker on human-centered leadership and a passionate advocate for workplace culture, Charlie brings her unique perspective as a female entrepreneur to help companies understand that business is personal - a philosophy that sets her approach to talent acquisition and retention apart.

Connect with Charlie

LinkedIn: https://www.linkedin.com/in/charliesaffro/

Website: https://www.cs-recruiting.com/

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook podcast, we dive deep into the evolution and impact of agile methodologies and Scrum with Jeff Sutherland, one of Scrum's original creators.

Jeff shares insights from his diverse career, spanning from military service to revolutionizing software development to his current ventures in healthcare and AI. He discusses the integral role of Scrum in organizational transformation, the importance of adjusting project management in real-time, and how AI is becoming indispensable in modern project planning and development.

Jeff also touches on the significance of performance metrics, the potential of AI to replace traditional planning methods, and how organizations can adapt to rapidly changing technological landscapes to stay competitive.

00:56 Jeff's Current Ventures

02:31 Military Background and Olympic Training

06:03 Scrum Fundamentals and Vietnam Experience

08:56 First Principles in Scrum

18:23 AI in Project Management

24:01 Integrating AI with Scrum

25:18 AI's Impact on Team Dynamics

26:08 AI in Project Management

27:09 The Future of AI in the Workforce

29:07 Human Biology and Team Performance

31:41 Measuring and Enhancing Team Productivity

36:38 The Speed of Innovation

40:46 The Future of Agile Methodologies

Connect with Jeff:

LinkedIn: https://www.linkedin.com/in/jeffsutherland/

Twitter: https://x.com/jeffsutherland

Website: https://a.co/d/9ERa0Sa

Leanpub: https://leanpub.com/u/jvsutherland

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

In this episode of The Entrepreneur's Logbook, host Zachary Bernard welcomes Christopher Stauffer, CEO of Stauffer, a software consulting firm that’s been transforming the digital landscape for over two decades.

Chris shares his journey from launching Deloitte's first client website at 22 to leading successful campaigns for SpaceX, Billboard, and universities, earning prestigious awards like the Clio. The conversation dives into bridging the gap between marketing and engineering teams, shared strategies for effective collaboration, and the role of AI in enhancing workflows.

Chris emphasizes the importance of understanding the 'why' behind projects and the impact of prompt engineering in the evolving landscape of marketing.

Tune in to learn how effective collaboration and innovative approaches can propel your business to new heights!

00:56 Chris’s Early Career and Evolution

02:58 Bridging the Marketing and Engineering Gap

05:38 The Importance of Collaboration

07:19 Effective Communication Strategies

11:31 Joint Application Design (JAD) Sessions

23:09 Case Study: Increasing Conversion Rates

35:27 The Role of AI in Marketing and Engineering

39:34 Future of Marketing and Engineering Collaboration

Connect with Chris:

LinkedIn: https://www.linkedin.com/in/staufferinc + https://www.linkedin.com/company/stauffer

Website: https://www.stauffer.com/

chris@stauffer.com

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook Podcast, host Zach interviews Scott Roy, CEO and founder of the global sales consulting firm Whitten & Roy Partnership. Scott shares insights from his 47-year career in sales, from his beginnings as a door-to-door book salesman to co-founding Family Heritage Life Insurance Company.

Scott discusses his approach to 'decision intelligence selling,' and how it aligns ethical sales practices with both profit and societal impact. Listen in as we dive into Scott's transition from traditional sales to his work in social enterprise, offering life-changing solutions in developing countries. Scott also outlines common sales challenges and reveals strategies to create an effective, purpose-driven sales force.

00:57 Scott Roy's Early Sales Journey

03:57 Transition to Sales Management

05:24 Balancing Sales and Societal Impact

13:00 Decision Intelligence Selling Explained

22:15 Cultural and Organizational Sales Challenges

31:04 Balancing Mission and Revenue in Social Enterprises

Connect with Scott:

LinkedIn: https://www.linkedin.com/in/scottaroy/

Website: https://www.wrpartnership.com/

Decision Intelligence Selling: Transform the Way Your People Sell: https://www.amazon.com/Decision-Intelligence-Selling-Transform-People-ebook/dp/B08H2JWQRJ

Sell Well, Do Good: DQ Selling for Social Enterprises : https://www.amazon.com/Sell-Well-Do-Good-Enterprises-ebook/dp/B0957V27HV

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook podcast, host Zachary dives into the world of effective leadership with Michael Brainard, CEO and founder of Brainard Strategy. Michael shares his journey from aspiring athlete to expert in industrial and organizational psychology. He discusses his groundbreaking work on the 'bias trifecta,' the crucial role of self-awareness, and the importance of mitigating biases in decision-making.

Michael also explores the evolving landscape of leadership, emphasizing diversity, equity, and inclusion (DE&I), emotional intelligence (EQ), and the challenges of managing hybrid work environments. Through practical examples and insights from his book, he illustrates how leaders can navigate complex situations, build cohesive cultures, and foster innovative teams.

00:51 Michael Brainard's Journey into IO Psychology

02:46 The Bias Trifecta and Leadership Decision-Making

07:16 Mitigating Biases in Leadership

13:13 Ignorance and Insecurity in Leadership

18:20 The Importance of Emotional Intelligence

22:51 Culture, Vision, and Strategy in Organizations

27:44 Future Trends in Leadership

35:05 Michael Brainard's Personal Leadership Journey

Connect with Michael:

Website: https://www.brainardstrategy.com/

LinkedIn: https://www.linkedin.com/in/michaelbrainard/

Michael’s Book : https://www.amazon.com/How-Become-Effective-Leader-Disciplines/dp/B0BZX2YFX8

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard welcomes Beybin Esen, COO at Kimola. Beybin shares her extensive background in strategy and consumer insights, alongside her journey at Kimola from its inception to its growth as an AI-based customer feedback analysis platform.

The discussion dives into Kimola's unique approach to analyzing textual data from various sources, including social media, chatbots, and reviews, to provide actionable insights for businesses. Beybin highlights the importance of understanding customer needs and leveraging data to enhance customer experience and drive business growth. The conversation also touches on innovative and unusual use cases of Kimola's platform and gives valuable advice for early-stage SaaS founders looking to scale their operations globally.

00:06 Meet Beybin Esen: COO of Kimola

01:04 Beybin’s Career Journey and Role at Kimola

02:07 Kimola’s Growth Strategy and Success

03:37 Understanding Customer Needs with AI

05:17 Analyzing Data for Business Growth

08:18 Competitor Analysis and Market Research

09:43 The Importance of Holistic Data Analysis

14:56 Challenges and Unique Use Cases

21:26 Advice for Early-Stage SaaS Founders

• Focus on understanding how to sell and who to sell to
• Don't overlook the importance of SEO for Growth
• Prioritize brand positioning over just features
• Find market gaps and understand target audience needs

Connect with Beybin:

Website: https://kimola.com/

LinkedIn: https://www.linkedin.com/in/beybinesen/

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com