If you're a lead gen ads manager, you're probably aware of application funnels.  If you're more ecomm, they may not be as familiar.

If you have a client application process for your own freelance business, it would probably make sense to brush up on this strategy to help you with your own pipeline.

In today's episode, Alice Bjorkstrand, Meta Ads Manager and Funnel Strategist, does a deep dive into application funnels.  Learn:

• What they are
• When to use them for your own business
• When a client is ready to use them for their business
• What makes a successful funnel
• The common pitfalls
• Lessons learned

If you're looking for a way to streamline your lead generation and automate more of the process, you'll find this episode really useful.

About our guest:

Alice Bjorkstrand is the founder of Alice Bjorkstrand Limited and is an experienced Meta Ads Manager and Funnel Strategist, supporting coaches, creatives and service providers to create automated strategies to increase their impact and revenue. 

You can find Alice at:

Instagram: https://www.instagram.com/alicebjorkstrand/ 

Website: https://alicebjorkstrand.com/

***************************************************************************
Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

One of the most common reasons that freelancers drop their own marketing?

They don't know what to post!

In this week's episode, I am joined by Georgia Williams, Ray of Social, to talk about all things content and why having a clear strategy is important to never run out of ideas.

Georgia has worked in social media marketing for the last 10 years both in-house and agency side. She now owns her freelance business "Ray of Social" creating content for people who provide a service. Her aim is to inspire brands with faff free content ideas enabling them to sell their service & show up proudly as themselves. 

Contact Georgia here:

Instagram: https://www.instagram.com/rayofsocial/

TikTok: https://www.tiktok.com/@rayofsocial

Facebook: https://www.facebook.com/rayofsocial

LinkedIn: https://www.linkedin.com/in/georgiamwilliams/

Website: https://www.rayofsocial.com/

***************************************************************************
Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

One of my most frequently asked questions is how to win clients from cold outreach.

It's not something I do so, I called the only person I know who has grown his agency quickly in a year by learning the skills to implement a cold outreach strategy effectively.

In this episode, Charlie explains how his dropshipping side hustle, while playing football in Australia, became his new obsession. Soon after discovering eCommerce, it became Charlie's passion and he quit football. The rest is history.

Charlie speaks about working for different agencies, then taking the leap to start his business Paradigm Media. The business has gone from strength to strength in less than a year, now standing at a team of 3 people and growing. 🙌


Linkedin: https://www.linkedin.com/in/charlie-williams-paradigm-media/
Instagram: https://www.instagram.com/charliebwilliams_/
Website: paradigmmedia.uk

***************************************************************************
Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

One of the perks of freelance life? Total freedom over your schedule!  

Whether you like to jet off to different time zones or have caring responsibilities you need to work around, freelancing can make it possible to earn a decent living on your own terms.

In this episode, Lianne Harris, Founder, Pinned Social, discusses how she manages her client work around her other responsibilities and some tricky client situations that taught her lessons in how to enforce boundaries.

***************************************************************************
Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

The first year as a freelancer can be a rocky ride.  Tune in to listen to SJ Thomson's freelance experience as her business turns one.

SJ shares her biggest lessons and biggest surprises since taking the leap as a freelancer.

Tune in to hear all about it!

SJ Thomson is a Social Media and Digital Marketing Consultant with over a decade of experience working at brands like NET-A-PORTER and Covent Garden. SJ specialises in supporting brands to achieve their objective through creative storytelling, actionable insights and an empowering environment. 

Email: Hello@SJThomson.com
Instagram: @SJ.Thomson

***************************************************************************
Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

In this episode, Aggie, the Founder of the Freelance Ads Club Membership, meets with Franca Cumbo - a fellow freelancer and the Founder of Lionstar Social 🤍

In this episode, Franca talks about her business journey and how important working on her mindset has been on growing her business.

Tune in here to hear more.

Having spent 15 years + working with some of the best global brands, Franca decided to take her digital expertise across brand strategy, web experiences and campaigns into her own paid social consultancy, Lionstar Social. 

Franca uses her digital marketing experience to help smaller, ambitious brands make a bigger impact. She works with aligned brands who are looking for a marketing partner with passion. Franca specialises in Meta advertising and Google search to combine brand building and performance marketing to introduce good brands to more people.

Get in touch with Franca: 

Email: franca@lionstarsocial.co

Website: www.lionstarsocial.co

LinkedIn: https://www.linkedin.com/in/francacumbo/

P.S. Franka recommends to anyone who enjoyed this podcast to take a read of this book - the book expresses how women used mindset coaching to create aligned family and business lives  https://amzn.eu/d/9TS8svj 📖📚

***************************************************************************
Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

Aggie during this episode talks about how she is prepping herself and her retainer clients for her imminent maternity leave ✨

All the blogs she read and podcasts she listened to were by freelancers doing project work.  If you have retainer clients, preparing for maternity leave is a whole different ball game.

This is not a 'this is how you should do it' podcast episode.  Just an honest account of what the challenges have been so far and what steps have been taken mid-way through her pregnancy.

No doubt a follow-up episode will follow once Aggie is back from maternity leave to go over what worked and what wasn't needed.

***************************************************************************
Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

Aggie, Founder of The Freelance Ads Club Membership, discusses whether there is 'a right way to run a business.👀

Sparked by a previous conversation with a high-profile ads manager, Aggie gives her view on how businesses should be run (spoiler alert... the answer isn't what you think!)🤍

Take a listen - do you agree?✨

***************************************************************************
Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/