Today, I interview Geof Rochester. Geof is the Founder of GRC Advising, and is a globally known expert in the worlds of sustainability, purpose, and everything in between.

Previously, Geof has held chief marketing roles at Showtime, WWE, and The Nature Conservancy (during which time his office was across the street from this host's!).

Today, we talk about what it means to be a CMO, and how it overlaps with the Chief Sustainability seat. Can both coexist? We explore that topic, as well as how to ensure the word "sustainability" doesn't just become a brand buzzword (in the way that the word "authenticity," unfortunately, has).

What is posturing, and what is progress? We learn that here.

Follow Geof: https://www.linkedin.com/in/geofrochester/

GRC is leading the charge in these efforts, and has some wonderful examples to show for it. See more: https://www.grcadvising.com/

Many of the recent guests I've had have been inspired by GRC's work. I encourage you to listen to the message that their founder offers here.

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/

Email Adam: adam@authave.com

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s