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In this episode, Katie and Amy talk about the challenges and opportunities presented by the latest budget changes and how they impact the beauty industry. From minimum wage increases to VAT challenges, they share practical advice and strategies to help salon owners adapt, thrive, and future-proof their businesses.

Whether you’re running a single-chair salon or managing a franchise network, this episode is packed with actionable insights on pricing strategies, employment models, team culture, and client communication. Plus, a candid conversation about poaching, pricing, and why respect and culture are at the core of a successful salon.

Key Takeaways:

• Budget Breakdown: Why the minimum wage and tax increases may require salons to rethink pricing and operations.

• Pricing Strategies: How small, regular price increases can avoid client backlash and protect your profit margins.

• Team Structure: Exploring the pros and cons of employment versus self-employment models and how to foster a loyal, respectful team culture.

• Client Education: The importance of educating clients about industry costs without making them feel responsible.

• Recruitment & Retention: Tips for attracting and keeping top talent in a competitive market.

• Outsourcing vs. Hiring: How to save costs and increase efficiency by hiring contractors for non-core roles like marketing and operations.

• Ethics in Business: Why leaving a business on good terms is crucial for long-term success.

Quotes:

“The whole industry needs to level up if we want clients to value us more, we must first value ourselves."

“It’s not about doing what we’ve always done; it’s about adapting to what’s right for the business today.”

“Respect and culture are everything. Leave respectfully, and you’ll always have a door open.”

Join the Conversation: Have a question or comment about this episode? Share your thoughts on Instagram and tag @kg_katiegodfrey

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Katie has finished her book, releasing in 2025! Join her waitlist for updates and exclusive content here!

In this episode of The Life of KG, Katie welcomes branding expert Jacquie Laws to the studio. The first in-studio guest for the podcast! Jackie, a personal brand consultant and content creator, shares her journey from working in the creative industry to building her own brand agency. This episode dives deep into the importance of both traditional and personal branding, how each can attract high-caliber clients, and why branding is essential for growth and authority in business.

What we cover in this podcast:

Traditional vs. Personal Branding

Jacquie explains traditional branding (logos, colours) versus personal branding, which helps solopreneurs stand out and attract ideal clients.

The Value of a Professional Website

Jacquie emphasises the importance of having a website as a credibility booster and client magnet, even with strong social media presence.

Tips for Choosing Brand Colors & Fonts

Jacquie advises choosing brand elements that resonate with your ideal client, not just personal preference.

Storytelling in Branding

Katie and Jacquie discuss the importance of sharing personal stories to connect with clients and establish authority.

Branding for Beauty Business Owners

Jacquie encourages beauty professionals to invest in brand and personal brand, whether staying hands-on or planning to sell in the future.

Connect with Jacquie over at jacquielawes.com

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In this conversation, Katie Godfrey interviews Reena, a PR specialist, about the importance of PR for beauty and wellness brands. Reena shares her background in PR and explains the services her agency offers. She talks about the value of PR in building reputation and credibility for businesses.

Reena provides tips for gaining PR coverage, including building relationships with journalists and leveraging personal branding. She also discusses the importance of leveraging press coverage to attract clients, build brand loyalty, and attract top talent.

Takeaways

• PR is important for beauty and wellness brands to build reputation and credibility.

• Building relationships with journalists and leveraging personal branding are key to gaining PR coverage.

• Press coverage should be leveraged through website, social media, in-person opportunities, and job descriptions to attract clients and top talent.

• Leveraging press coverage is essential for long-term benefits and business growth.

Chapters

00:00 Introduction and Background

03:07 The Importance of PR for Beauty and Wellness Brands

10:33 Building Relationships and Leveraging Personal Branding for PR

14:50 Leveraging Press Coverage for Business Growth

22:38 Tips for Gaining PR Coverage for Your Business

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Amy Lewis, owner of Mooeys, discusses the growth and benefits of franchising in the beauty industry. She shares her journey from owning one salon to now having seven salons and five franchises.

Amy shares the importance of knowing your numbers and having a budget sheet to track expenses and profit margins. She explains that franchising provides a business in a box, with a proven framework and systems that can be easily replicated. Amy also discusses the pressure and responsibility of franchising, as well as the emotional challenges of closing a salon.

The conversation explores the challenges and rewards of running a franchise business. It highlights the importance of maintaining control and protecting the brand reputation.

The hosts discuss the need to transition from being friends with employees to being their boss as the business grows. They also introduce their new mastermind programs for business growth and franchising.

Takeaways

• Franchising provides a business in a box with a proven framework and systems that can be easily replicated.

• Knowing your numbers and having a budget sheet is crucial for tracking expenses and profit margins.

• Franchising allows for brand growth and the opportunity to help others succeed.

• The pressure and responsibility of franchising can be challenging, but the rewards of seeing others succeed with your brand are worth it.

• Closing a salon can be emotionally difficult, but sometimes it is necessary for the overall success of the business. Running a franchise business can be challenging, especially when it comes to maintaining control and protecting the brand reputation.

• Transitioning from being friends with employees to being their boss is necessary for business growth.

• Mastermind programs can provide valuable support and guidance for scaling a business and entering the franchising industry.

Chapters

00:00 Introduction and Background

02:13 Amy's Journey from One Salon to Multiple Salons and Franchises

03:18 Setting New Goals and the Future of Mooeys

07:13 Imposter Syndrome and Overcoming Doubts

10:03 The Importance of Knowing Your Numbers and Profit Margins

14:14 What is Franchising?

15:26 The Cons of Franchising

18:40 The Pros of Franchising

23:02 The Pressure and Responsibility of Franchising

26:23 The Emotional Challenges of Closing a Salon

29:57 Challenges of Running a Franchise Business

30:31 Transitioning from Friend to Boss

32:13 Lessons Learned and Getting Through Challenges

46:20 Introducing Mastermind Programs

55:18 The Importance of Supplier and Brand Partnerships

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In this episode, Katie Godfrey shares the lessons she learned during her trip to Bali. She explains why she booked the trip, including the desire to prove that her businesses could run without her and to find clarity in her goals. Katie discusses the challenges of traveling with children and emphasises the importance of quality time with family. She also reflects on the happiness and gratitude she observed in Bali and encourages listeners to release past trauma and take risks in order to live a fulfilling life.

Takeaways

- Take time off to enjoy life and ensure your businesses can run without you.

- Traveling with children can be challenging but rewarding. Don't let fear stop you from exploring the world.

- Simplify your life and find happiness in gratitude and minimalism.

- Separate work and family time to give your full attention to each.

- Release past trauma to move forward and live a fulfilling life.

- Take risks and do what makes you and your family happy, regardless of societal expectations.

Chapters

00:00 Introduction and Reasons for Booking Bali

08:00 Traveling with Children and Overcoming Challenges

13:33 Finding Happiness in Gratitude and Minimalism

19:23 Balancing Work and Family Time

21:46 Releasing Past Trauma for Personal Growth

24:29 Taking Risks and Living Authentically

26:22 Clarity in Goals and Helping 1 Million Women in Business

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Shellie shares her journey of becoming the owner of the most beautiful clinic. She talks about her career in the aesthetics industry, the challenges of regulation, the importance of mentorship, and the impact of personal struggles on her business journey. She also talks about the opening of her clinic and the balance of family and business.

• The journey of becoming a business owner in the aesthetics industry
• Challenges and impact of industry regulation
• The importance of mentorship in business growth
• Balancing personal struggles with business development
• The significance of family and business balance

http://www.skinbeautiful-uk.co.uk/

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Adele-Marie, a Neurosomatic Educator and Facilitator. She has helped Katie personally with anxiety and other subjects, so we wanted to get her on the show to help you with any daily struggles you may have.

We also talk about being a workaholic, where that comes from and the need for self-care, inner work, and finding safety within oneself.

Key Takeaways

• The integration of mind, body, and emotions is crucial for healing and well-being.

• Anxiety is a normal human emotion, and it's important to address its underlying causes and regulate the nervous system.

• Workaholism often stems from a trauma response and a lack of feeling worthy or safe within oneself.

• Prioritising self-care, inner work, and finding safety within one's body is essential for personal and professional growth.

Chapters

00:00 Introduction and Adele-Marie's Background

03:01 Understanding and Addressing Anxiety

06:09 Navigating Workaholism and Finding Safety Within

08:46 The Importance of Nervous System Regulation

13:59 Embracing Uniqueness and Magnificence

https://oakmeadsharnbrook.com

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Tania, a wealth strategist and property mentor, shares her journey from being a doctor to becoming a successful entrepreneur. She talks about the importance of finding fulfilment and financial freedom outside of traditional careers. Tania discusses the challenges she faced in her medical career, including burnout and financial struggles. She explains how she transitioned into property investing and mentoring, and eventually into high-ticket coaching. Tania also addresses common money blocks and the value of investing in coaching and mentorship. She provides insights into the high-ticket business model and offers advice for those interested in property investing.

Key Takeaways From This Episode:

1. Finding fulfillment and financial freedom may require stepping outside of traditional careers.

2. Transitioning from a demanding career to entrepreneurship can provide more control and flexibility.

3. Investing in coaching and mentorship is essential for personal and business growth.

4. High-ticket offers can attract clients who are willing to pay more for bigger results, increased speed, convenience, and reduced risk.

5. Property investing can be accessible through creative strategies like rent-to-rent and raising finance from others.

6. Elevating the client experience and delivering value can justify higher prices in any industry.

   
   

Chapters

00:00 Introduction and Background

02:40 Transitioning from Medicine to Entrepreneurship

08:50 The Importance of Investing in Coaching and Mentorship

29:59 Creative Strategies for Property Investing Without Upfront Capital

36:17 Elevating the Client Experience and Justifying Higher Prices

38:15 Conclusion and Next Steps

Connect With Tania Here

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